1. Todd Herman
1.1. Quantify the value of your work
1.1.1. Using a 4-column grid: low-return tasks to high-return tasks
1.2. Do first what matters most
1.3. Delegate as much as possible
1.4. Be the person to take the next step
2. Ryan Levesque
2.1. 1. Use time to make money
2.2. 2. Use money to make money
2.3. Niche down
2.4. Hybrid Approach
2.4.1. Areas
2.4.1.1. Training
2.4.1.2. Community
2.4.1.3. Online courses
2.4.1.4. Membership
2.4.1.5. Event
2.4.2. Method
2.4.2.1. Choose 1 at a time
2.4.2.2. Release imrpovements in distinct waves (liek software)
3. Caitlin Bacher - How to rapidly increase your revenue this year without a big ad budget
3.1. Identify the precise saturation level of your market in one failproof step to completely transform your marketing strategy from competition to differentiation
3.1.1. Know your competition
3.1.1.1. Sharpener
3.1.1.2. Focuser
3.1.1.3. Invites differentiation
3.1.2. You are unlikely to be alone in the market
3.1.3. Differentiate
3.1.3.1. Dynamic active ongoing process
3.1.3.1.1. Does not mean starting from scratch
3.1.3.1.2. Differentiate by the way in which you communicate the value of what you have to offer
3.1.3.2. Others will clone your differentiator
3.1.3.3. Recipe (Eugene Schwartz, Breakthrough Advertising)
3.1.3.3.1. Stages 1 - 5 (least competitive to most)
3.1.3.3.2. Key Differentiators
3.1.3.3.3. Continuous process
3.2. Discover #1 key differentiator your business needs to attract (to complete)
3.3. (To complete)
4. Nicholas Kusmich
4.1. Internet marketer
4.2. Boosted revenues through profitable ads
4.3. You can quickly be a niche internet celebrity
4.3.1. Aggressively putting out content on a social channel
4.4. Offers a course on online advertising management
4.5. 13 to 33 touchpoints needed from contact to purchase
4.6. Prospectes move at 3 speeds (fast, medium, slow)
4.6.1. have a funnel plan for each
4.6.2. have a comms plan for each
4.6.3. fast prospect
4.6.3.1. Time poor money rich
4.6.3.2. Market sophisticated
4.6.3.3. Example
4.6.3.3.1. 4 short-minute video
4.6.3.3.2. Enrollment form
4.6.3.3.3. 1 page
4.6.4. Hoops (click, question, extra minute on video) are resistance points
4.6.4.1. Linearize steps
5. Dan Martell Achievement Roadmap Process
5.1. Missing the mark
5.1.1. Crazy goals
5.1.2. No strategy
5.1.3. Don't teach your team that it is ok to lose
5.2. Steps
5.2.1. 1. Permission to dream
5.2.2. 2. Set SMART goals
5.2.2.1. Select behaviours that direct towards your goals, making them inevitable
5.2.2.1.1. Standards - non-negotiable objectives and supporting behaviours you must adopt in order to achieve desired goal
5.2.2.1.2. Build matching habits
5.2.3. 3. Unlock the resources
5.2.3.1. People, books, communities, friends, seminars, etc.
5.2.3.2. Hang with those that live it
5.2.3.3. Start executing quickly
5.2.4. 4. Celebrate the journey
5.2.4.1. Enjoy doing the thing
5.2.4.2. Create milestones & mini-goals
5.2.4.2.1. Specific
5.2.4.2.2. Associated rewards
5.2.5. 5. Connect to triggers
5.2.5.1. Anchor behaviours to places, times, etc.
5.2.5.2. Allow yourself to be inspired
5.2.5.2.1. 3-4 times a day: review annual goals
5.2.5.2.2. Connect with people who support or inhabit your inspiration
6. Jeff Walker - Launch
6.1. Desire before availability
6.2. Value before reveal
7. Jasmine Star
7.1. Success
7.1.1. Limits: comparisons with what others have, do, or have done
7.1.2. Define what *you* want
7.1.3. While remaining yourself
7.1.4. Success is not things, success is what one does
7.1.5. Celebrate it
7.2. Freedom
7.2.1. "Power to act, think, or speak as you want without hindrance or restraint"
7.2.2. To work whenever, wherever and with whomever I want
7.2.3. Setting parameters to protect your time
7.2.3.1. Otherwise you get overloaded
7.2.3.2. And lose the ability to move and act as wanted
7.2.4. Steps
7.2.4.1. 1. Defined my version of freedom
7.2.4.2. 2, Assessed what fit into my definition
7.2.4.3. 3. Outsource, wait or let go of what kept me from freedom
7.2.5. Does not happen; it is created.
7.3. Purpose
7.3.1. Why ? Why is important through early steps and heuristics when results do not support sense of direction
7.3.2. Requires
7.3.2.1. Perseverance
7.3.2.2. Patience
7.3.2.3. Promise to not quit
7.4. Other notes
7.4.1. Money is a passport
7.4.2. Build a reciprocating community
8. Stu McLaren
9. Taylor Welch
9.1. Know what produces wins & losses
9.1.1. Attribute wins to specific actions & means
9.1.2. ... and so the same with losses
9.2. Energy makes time productive
9.3. You want time you can appreciate not just time that is of low value
9.4. Types of energy
9.4.1. 1. Get shit done
9.4.1.1. Push energy
9.4.1.2. Productive
9.4.2. 2. Rest, wonder & recover
9.4.2.1. 20% of time spent here to protect energy type 1
9.4.2.2. Invest effort in a dopamine fast
9.4.2.2.1. Remove social media
9.4.2.2.2. Tap into intuitive thinking/Gestalt
9.4.2.3. Build reserves
9.4.2.4. Maintain consistency
9.5. Dan: you keep what you give away
9.6. You have to have monsters to raise the soldier's ability to fight (Will Durant)
9.6.1. Study the demanding situations that created the space for the hero to grow and appear
9.7. Possible cause of rut: too much comfort/lack of threats
9.8. Wealthy people concentrate responsibility -- they obtain control
9.8.1. Poor people push back responsibility or deny it