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1. Magazines and newspapers

1.1. The sun

1.1.1. Mainstreamers

1.2. TV mags

1.2.1. Mainstreamers

1.3. Heat, OK, Star

1.3.1. Gender, age

2. Interactive media

2.1. Facebook

2.1.1. Mainstreamer

2.2. Youtube

2.2.1. Mainstreamer

2.3. Messenger

2.3.1. Mainstreamer

3. Music

3.1. R'n'B (eg. JLS, DJ Ironik)

3.1.1. Age, Psychographics

3.2. Motown (eg. jackson 5)

3.2.1. Age, Psychographics

3.3. Ballads

3.3.1. Age, Psychographics

4. Books

4.1. Real life

4.1.1. Psychographics

4.2. Emotional(sad)

4.2.1. Psychographics

4.3. Drama

4.3.1. Psychographics

5. Television

5.1. Big brother

5.1.1. Mainstreamer

5.2. Eastenders (Soaps)

5.2.1. Mainstreamer

5.3. Peter andre (Reality Tv)

5.3.1. Mainstreamer

5.4. Ghost whisperer

5.4.1. Gender, age

5.5. CSI (Crime)

5.5.1. Psychographics

6. Film

6.1. Nightmare on elm street (Horror)

6.1.1. Age, Pscychographics

6.2. The ugly truth (Chik flik)

6.2.1. Gender

6.3. The butterfly effect ( Thriller)

6.3.1. psychographics,age

7. Advertising

7.1. Milkybar advert

7.1.1. Age, psycographics

7.2. Nintendo ds games advert

7.2.1. Gender,age,psychographics