1. TEST
1.1. Taste
1.2. Warehouse
1.3. Data
1.4. Behavioural
1.5. Profile
1.6. Pattern
1.7. Personalized
1.8. Recommendations
1.9. Design
1.10. Cohesion
1.11. Design
1.12. Feedback
1.13. Accessible
1.14. Aesthetic
1.15. Innovative
1.16. User
1.17. Spot
1.18. Identify
2. TRUE/FALSE
2.1. Spotify was launched in 2015
2.2. Spotify Wrapped is delivered every January
2.3. As of 2023, Spotify is the most visited website in the world
2.4. The Spotify name was portmanteaued of "Identity" and "Spot"
2.5. Taylor Swift was the top artist of 2023
2.6. Drake's "One dance" was the first to hit 500M streamtreams
2.7. Spotify allows people to blend their playlists
2.8. Main marketing component is the user
2.9. Spotify was introduced in the USA
2.10. Spotify uses Word-of-Mouth marketing strategy
3. HISTORY/STATS
3.1. Founded in 2006 by Daniel Ek and Martin Lorentzon
3.2. Over 602M monthly active users
3.3. 47th most-visited website in the world
3.4. Title was conceived as portmanteau of "spot" and "identify".
3.5. Streaming records
3.5.1. October 2015, "Thinking Out Loud" by Ed Sheeran became the first song to pass 500M streams.
3.5.2. December 2016, Drake's song "One Dance" became the first song to hit 1B streams on Spotify
4. UX/UI
4.1. Social Interaction
4.1.1. Playlist creation and sharing.
4.1.1.1. Spotify Blend
4.2. Aesthetic cohesion
4.3. Innovative features
4.3.1. Personalized recommendation
4.3.2. Offline Access with Download/Save option
4.3.3. Integration with Smart home devices
4.3.4. Music categorization for easy browsing
4.4. Intuitive and accesible design
4.5. Continuous iteration and user feedback
5. DATA
5.1. Data Collection
5.1.1. Behavioural Preferences
5.1.1.1. Your device type (Android, iPhone, or SmartTV)
5.1.1.2. How your behavioral patterns change throughout the year
5.1.1.3. Metadata about your listening habits
5.1.1.4. What and who you like to listen to
5.2. Data Modeling
5.2.1. Compute Metrics
5.2.1.1. Listening personality
5.2.1.2. Favorite playlists
5.2.1.3. Minutes listened
5.2.1.4. Favorite songs, albums, and artists
6. MARKETING
6.1. Spotify Wrapped
6.1.1. Annual marketing campaign that was launched in 2015
6.1.2. Delivered every december
6.1.3. Brand elements in spotifys marketing strategy
6.1.4. Personalization of collected data
6.1.5. Element of surprise
6.1.6. Easy to share
6.1.6.1. Word-of-Mouth strategy
6.1.7. Spotify puts the user in the centre
6.1.8. 2023 Spotify Wrapped
6.1.8.1. Top artist of 2023
6.1.8.2. Sound Town
6.1.8.3. Me in 2023
6.1.8.3.1. Vampire
6.1.8.3.2. Alchemist
6.1.8.3.3. Time traveler
6.1.8.3.4. Cyclops
6.1.8.3.5. Luminary
6.1.8.3.6. Mastermind
6.1.8.3.7. Roboticist
6.1.8.3.8. Shapeshifter
6.1.8.3.9. Collector
6.1.8.3.10. Hunter
6.1.8.3.11. Fanatic
6.1.8.3.12. Hypnotist
6.1.8.4. Personalized video messages from artists