1. CEO Announcement (Trantor)
1.1. user
1.1.1. e-letter
1.2. employee
1.2.1. card
1.3. client / partner
1.3.1. card with CTA
1.3.2. Branded gift pack
2. Serial Promotion - Redeem Code (Helen / Lynn)
2.1. (delete this -> check notes ) user / early adopter referral program
2.2. KOC / KOL x Cake giveaways
2.2.1. Rebranding + 2024 Career Fair KOL/C 宣傳資源交換需求 內容：1元履歷編輯器（季方案｜價值 900元） 數量：第一波可先抓 250 個名額 每位口碑宣傳 KOL/C 提供 3-5 個折扣碼（可自行使用 or 提供粉絲抽獎）
3. Event (Lynn / Helen / People Team)
3.1. TW Internal soft sharing event (w/ People Team)
3.1.1. Time: Mid of July
3.1.2. Purpose
3.1.2.1. Employee alignment of rebranding vision
3.1.2.2. Employee engagement
3.1.2.2.1. Internal enagement
3.1.2.2.2. external shares on social media
3.1.2.3. Remkt material
3.1.2.3.1. Video
3.1.2.3.2. Photo
3.1.2.3.3. Social media post
3.1.2.3.4. Blog Article
3.1.2.4. MVP of Year-end Appreciation Banquet
3.1.3. Angles (suggested)
3.1.3.1. Official "Ribbon-cutting"
3.1.3.1.1. Hanging new logo
3.1.3.2. Sharings
3.1.3.2.1. CEO
3.1.3.2.2. Teams milestones & visions
3.1.3.2.3. Employee stories
3.1.3.3. Employee engagment activities
3.1.3.3.1. e.g. Polaroid photoshooting x memory wall co-creation
3.1.3.3.2. e.g. sticky notes for vision alignment
3.1.3.4. Gifting
3.1.3.4.1. Blind boxes of Cake
3.2. Oversea sharing on LinkedIn (ENG)
3.2.1. Time: TBD
3.2.2. Purpose
3.2.2.1. APAC external MKT
3.2.2.2. potential collaborations & connections invites
3.2.2.3. Cross-regional internal motivation
3.2.3. Agenda: TBD
3.3. Year-end External Appreciation Banquet
3.3.1. Time: 2024 DEC
3.3.2. Purpose
3.3.2.1. Half-year reflection of rebranding launch
3.3.2.2. New proven track record for potential media pitch & client collaborations
3.3.2.3. Connections reinforcement
3.3.2.4. Another wave of remkt use
3.3.3. Invitees
3.3.3.1. Media
3.3.3.2. Important clients
3.3.3.3. Other important stakeholders
3.3.3.4. KOL / Industrial opinion leaders (TBD)
3.3.4. Agenda: TBD
4. Content Deliverables & MKT Angles (Leanne / Kelly / Helen)
4.1. Format (TBD based on timeline, manpower vs purpose)
4.1.1. Blog Articles
4.1.2. Social posts
4.1.3. Video
4.1.3.1. Shortvideo for each content pieces
4.1.3.2. Branded video for big angles
4.2. Official Announcement
4.2.1. Material: CEO Letter + Official Milestone + Future Missions
4.2.2. Tone & purpose
4.2.2.1. professional statement
4.2.2.2. How "we" succeed in the past
4.2.2.3. How "we" move forward
4.2.2.4. SEO
4.2.3. Examples
4.2.3.1. e.g. BD Team - Become best partner in XX industries
4.2.3.2. e.g. PM - New Meet features
4.2.3.3. e.g. People - Great Place to Work
4.2.3.4. e.g. How each team put #TalentConnect into practive through rebranding
4.3. People Stories
4.3.1. Tone & purpose: soft storytell for employer branding
4.3.2. Content angles (suggested)
4.3.2.1. personal career progression
4.3.2.2. thoughts for rebranding
4.3.2.3. career value system
4.3.2.4. life in Cake
4.3.2.4.1. Callenges & grow
4.3.2.4.2. Happy moments
4.3.2.4.3. Cute stories / friends
4.3.2.5. Potential CTA of hiring
4.3.3. Candidates
4.3.3.1. Biz - William / Tzuchi / Sean
4.3.3.2. RC - Candice / Tina
4.3.3.3. MKT - Jo
4.3.3.4. PD
4.3.3.4.1. Engineer
4.3.3.4.2. PM
4.3.3.5. Designer - Gazhua
4.3.3.6. People: May / Iann
4.3.3.7. Oversea: Rachel / Fendy
4.4. PTR share(Nice-to-have)
4.4.1. Pre-invite close partners to share
4.4.2. Tag close client in social media post