1. INDIRECT COMPETITOR
1.1. GROUP COMPANY
1.1.1. WhaleLO
1.1.1.1. Strengths
1.1.1.1.1. User-friendly interface for booking and managing storage.
1.1.1.1.2. Strategic locations in urban areas to maximize convenience.
1.1.1.2. Weaknesses
1.1.1.2.1. May lack the technological features found in newer competitors.
1.1.1.2.2. Higher prices than traditional storage options.
1.1.1.2.3. The item retrieval process requires customers to visit a designated location during specific hours.
1.1.2. BoxnLok
1.1.2.1. Strengths
1.1.2.1.1. Well-located facilities that cater to travelers.
1.1.2.1.2. Easy online booking system for convenience.
1.1.2.1.3. Flexible pricing options based on duration of storage.
1.1.2.2. Weaknesses
1.1.2.2.1. Dependence on foot traffic in tourist areas can be a limitation in off-peak seasons.
1.1.2.2.2. Limited variety of storage solutions compared to full-service storage companies.
1.1.3. MyStorage
1.1.3.1. Strengths
1.1.3.1.1. Variety of storage options available (different sizes and types).
1.1.3.1.2. Strong customer service reputation.
1.1.3.1.3. Competitive pricing and promotions for long-term rentals.
1.1.3.2. Weaknesses
1.1.3.2.1. Item retrieval is subject to regular business hours, limiting customer access.
1.1.3.2.2. Limited marketing reach compared to larger storage chains.
1.1.3.2.3. MyStorage operates exclusively from one location in District 2, Ho Chi Minh City, which restricts accessibility for potential customers in other areas of the city.
1.1.4. Local Postal Services (VNPost)
1.1.4.1. Strengths
1.1.4.1.1. Established trust and recognition as a government service.
1.1.4.1.2. Extensive network of post offices in urban and rural areas.
1.1.4.1.3. Affordable pricing for parcel storage.
1.1.4.2. Weaknesses:
1.1.4.2.1. Limited operating hours compared to private competitors.
1.1.4.2.2. Perceived as less convenient due to potential waiting times.
1.2. LEADER
1.2.1. Price Leader
1.2.1.1. **VNPost -** offering competitive rates that are particularly affordable for short-term storage, with only 3.400 VND for the first 12 hours, encourages frequent use, making it an attractive option for customers needing quick and economical parcel pickup.
1.2.2. Product Leader
1.2.2.1. **Box & Lok** - stands out with its diverse storage offerings, from small-item to large-space options, and extra services like pick-up, delivery, and packing assistance, making it flexible for both personal and business needs.
1.2.3. Service Leader
1.2.3.1. **MyStorage** - offer flexible and secure storage solutions tailored to individual and business needs, providing additional services like moving assistance and packing materials, secure stations, and customer support.
1.2.4. Quality Leader
1.2.4.1. **VNPost** - excel here due to their secure, 24/7 accessible lockers and advanced partnerships, such as ADELA, offering reliability in parcel handling across Vietnam.
1.2.5. Opportunities
1.2.5.1. Increased online shopping boosts the need for delivery and storage solutions.
1.2.5.2. Growing urban populations create a larger customer base seeking convenient services.
1.2.5.3. Leveraging mobile apps and smart lockers can enhance user experience and efficiency.
1.2.5.4. Collaborating with e-commerce and logistics companies can expand market reach.
1.2.6. Threats
1.2.6.1. Established companies like MyStorage and VNPost dominate the market.
1.2.6.2. Concerns over package theft or damage could deter potential users.
1.2.6.3. Compliance with evolving regulations may pose challenges.
1.2.6.4. Economic downturns can reduce consumer spending on delivery services.
1.3. THE STATE OF ART
1.3.1. VietNamPost
1.3.1.1. Comprehensive infrastructure and automation
1.3.1.1.1. Automated sorting centers
1.3.1.1.2. Vmap and vpostcode systems
1.3.1.2. Extensive digital ecosystem
1.3.1.2.1. VNPost app and Postpay
1.3.1.3. Robust E-commerce and business integration
1.3.1.3.1. VNPost’s e-commerce marketplace
1.3.1.4. EMS for international reach
1.3.1.4.1. VNPost’s partnerships with global postal networks
1.3.2. Box&Lok
1.3.2.1. User-centric design and flexibility
1.3.2.1.1. A model that aligns with a gig economy and “as-a-service” trends
1.3.2.2. Efficient logistics integration
1.3.2.2.1. Box&Lok incorporates a door-to-door pickup and delivery model
1.3.2.3. Specialized security and environmental controls
1.3.2.3.1. Temperature and humidity controls
1.3.2.3.2. Delicate storage (document, electronics, and fragile goods)
1.3.3. MyStorage
1.3.3.1. Scalable, premium storage solutions
1.3.3.1.1. Highly modular and scalable- customize space as storage needs
1.3.3.2. 24/7 access with enhanced security
1.3.3.2.1. Round-the-clock access and monitored facilities
1.3.3.3. Digital booking and customer support
1.3.3.3.1. Digital booking and payment systems
1.3.3.3.2. International management
2. DIRECT COMPETITORS
2.1. SantaPocket
2.1.1. Cost allocation
2.1.1.1. Technology development
2.1.1.2. Deployment and maintenance
2.1.1.3. Marketing and Customer Acquisition
2.1.2. Product quality
2.1.2.1. User-Friendly Technology
2.1.2.2. Security and Reliability
2.1.2.3. Scalability
2.1.3. Management Capability
2.1.3.1. Tech-Savvy Team
2.1.3.2. Agile Approach
2.1.3.3. Innovation Focus
2.1.4. Marketing Strategy
2.1.4.1. Digital Marketing
2.1.4.2. E-commerce Partnerships
2.1.4.3. Customer-Centric Approach
2.1.5. Distribution Methods
2.1.5.1. Direct-to-Consumer
2.1.5.2. Partnerships
2.2. One box
2.2.1. Cost Allocation
2.2.1.1. Technology Infrastructure
2.2.1.2. Physical Infrastructure
2.2.1.3. Operational Costs
2.2.1.4. Marketing and Sales
2.2.2. Product Quality
2.2.2.1. Security
2.2.2.2. User Experience
2.2.2.3. Reliability
2.2.3. Management Capability
2.2.3.1. Technology-Driven
2.2.3.2. Partnership Focus
2.2.3.3. Customer-Centric
2.2.4. Marketing Strategy
2.2.4.1. Partnerships
2.2.4.2. Customer Education
2.2.4.3. Value Proposition
2.2.5. Distribution Methods
2.2.5.1. Partnership-Driven
2.2.5.2. Direct-to-Consumer
2.2.5.3. Location-Based
3. GENERIC STRATEGY
3.1. Focus based on Differentiation Strategy
3.1.1. Target Market Segmentation
3.1.1.1. Primary segment
3.1.1.1.1. Young professionals
3.1.1.1.2. Tech-savvy customers
3.1.1.1.3. Value convenience and 24/7 support.
3.1.1.2. Secondary segment
3.1.1.2.1. Small businesses
3.1.1.2.2. Online buyers, e-commerce users
3.1.1.2.3. Needing reliable, efficient delivery with minimal downtime.
3.1.1.3. Demographic focus
3.1.1.3.1. Urban areas with high online shopping activity
3.1.1.3.2. Focusing in where parcel loss/delay is common.
3.1.1.4. Behavioral attributes
3.1.1.4.1. Who value instant problem-solving and real-time assistance.
3.1.2. Product Uniqueness
3.1.2.1. A virtual assistant (mascot) provides guidance
3.1.2.2. Equipped with touch screens
3.1.2.3. 24/7 virtual assistance via interactive screens, enabling real-time troubleshooting
3.1.3. Brand Uniqueness
3.1.3.1. Mascot as brand ambassador
3.1.3.2. Positioned as the most reliable, always-accessible delivery
3.1.3.3. Emotional Connection: Storytelling voice in advertisin
3.1.3.4. Integration with Vietnamese Shipping Providers
3.1.3.4.1. Partnership with GHN, GHTK, AhaMove, J&T Express,... for official pick-up/drop-off options
3.1.3.4.2. Incentives for Shippers: Rewards for recommending lockers
4. ALTERNATIVE STRATEGY
4.1. Market penetration:
4.1.1. Advertisement on social media apps: Tiktok, Shopee, Facebook, Instagram, YouTube short video
4.2. Market development strategy
4.2.1. Sell existing products to new customers: small business, online shopaholic, gym, yoga
4.2.2. Get customers to spend more: provide coupons to use at an economical price.
4.2.3. Sell existing products in new geographical areas: small cities in Vietnam
4.3. Product development
4.3.1. Develop a new feature: make adjustments to the size and the number of locker boxes.
4.3.2. Improve the quality: use good stainless steel, security of the application, lockers
4.4. Diversification
4.4.1. Horizontal
4.4.1.1. Expand to the personal storage locker at the office, shopping mall
4.4.2. Vertical
4.4.2.1. Partner with companies provide payment technology (MoMo, VN Pay,..)
4.4.3. Concentric
4.4.3.1. Develop specialized lockers for long-time food or pharmaceutical storage locker
4.4.4. Conglomerate
4.4.4.1. Invest in digital real estate or blockchain market in Vietnam.