Search Engine Optimization

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Search Engine Optimization 作者: Mind Map: Search Engine Optimization

1. Off-Page Optimization

1.1. Domain Authority

1.1.1. Domain Age

1.1.2. Content

1.1.3. Backlinks

1.2. Image Submission

1.2.1. Profile Creation

1.2.2. Social Bookmarks

1.2.3. Video Submission

1.2.4. Document Submission

1.2.5. Blog Submission

1.2.5.1. Out Reach

1.2.6. Article Submission

1.2.6.1. Out Reach

1.2.7. Guest Blog Submission

1.2.7.1. Out Reach

1.2.8. Classified Ads

1.2.9. Infographics

1.2.10. Blog Commenting

2. Business Analysis

2.1. Target Location

2.1.1. International Market

2.1.2. Domestic Market

2.2. Core Products

2.2.1. Fine Chemicals

2.2.2. Intermediate

2.2.3. API

2.3. Audience

2.3.1. Above 24+ to 65 Years

2.3.2. Exporters / Dealers / Pharma

3. On-Page Optimization

3.1. Keywords Research Based on Products

3.1.1. Information Keywords

3.1.2. Navigation Keywords

3.2. On-Page Checklist

3.2.1. Title

3.2.2. Meta Description

3.2.3. Canonical URL

3.2.4. Alt Tag

3.2.5. Schema Code

3.2.5.1. Product

3.2.5.2. FAQ

3.2.5.3. Review

3.2.5.4. Navigation

3.3. Technical / Website Audit

3.3.1. Redirection Issue Check

3.3.1.1. 301

3.3.1.2. 302

3.3.1.3. 303

3.3.2. 400, 401, 402, 403

3.3.3. W3C Validation

3.4. Mobile Friendly / Usability

3.4.1. Website Responsive

3.4.2. Image Responsive

3.5. Site Speed Optimization

3.5.1. Desktop Speed Optimization

3.5.2. Mobile Speed Optimization

3.6. Website Structure

3.6.1. URL Structure

3.6.1.1. No Underscore

3.6.1.2. No Symbol or Alpha Numeric Symbol

3.6.2. Internal Link

3.6.2.1. Anchor Text

3.6.3. External Link

3.6.3.1. Facebook

3.6.3.2. LinkedIn

3.7. Content Optimization

3.7.1. Keyword Density

3.7.2. ISI Keywords

3.7.2.1. Primary Keyword

3.7.2.2. Secondary Keyword

3.7.3. Navigational Content

3.7.4. Call to Action

3.7.5. Branding Content

3.7.6. Information Content

4. Automation Tools

4.1. Google Tools

4.1.1. Google Analytics

4.1.2. Search Console

4.2. Third Party Tools

4.2.1. SEMrush

4.2.2. Ahrefs

4.2.3. Moz