1. What to do and not do
1.1. Hear Requests
1.1.1. No promises
1.1.2. Want vs. Like
1.1.3. Bringing surprises
1.2. Your Personal Choices
1.2.1. Being Proud
1.2.2. Minl Lessons
1.2.3. Christian/Spiritual Santa
1.2.4. Secular Santa
1.2.5. Children as Helpers
1.3. Santa Knowledge
1.3.1. Movies
1.3.2. Santa Age Google
1.3.3. St. Nicholas History
1.3.4. Reindeer
1.3.4.1. Names
1.3.4.2. Sexes
1.3.5. The History of Santa Claus
1.4. Book Reading
1.5. Story Telling
1.6. Songs
1.7. Asking Questions
1.8. Answering Questions
1.9. Magic
1.10. Large Groups,HOA's,Country Clubs
1.11. Toys Characters, Cartoons
1.12. Read The Room
1.13. Your Back Story
1.13.1. Your Why/purpose
1.13.2. Path Options
1.14. What Not To Do
1.14.1. Times are Changing
1.14.2. Social Media/Recordings
1.14.3. Absolutes
1.15. Sequence of Eventes
1.15.1. Identify Organizers Best Outcome
1.15.2. Special Instructions
1.15.3. Confirm
1.15.4. Grand Entrance
1.15.5. Meet and Greet Photos
1.15.6. Activities
1.15.7. Group Photos
1.15.8. Exit
1.15.9. Parades/Tree/Community lighting
1.15.10. Family parties
1.15.11. Company Parties
1.15.12. Hospitals
1.15.13. Pre-Schools
1.15.14. Mini/ Photography Sessions
1.15.15. Sporting Events
1.15.16. Virtual Visits
2. Appearing as Santa Claus
2.1. Getting Great Photos
2.1.1. Poses
2.1.2. Hands
2.1.3. Scared/Shy Children
2.1.4. Props
2.1.5. Rapport
2.1.6. Off Season
2.2. Job and/or Business
2.2.1. Distinctions
2.2.2. Benefits
2.2.3. Taxes
2.3. Appearing as Santa Claus
2.3.1. Your Health
2.3.1.1. Physical
2.3.1.2. Mental
2.3.1.3. The Red Envelope Project
2.3.2. Your Why
2.3.2.1. Inspire
2.3.2.2. Benevolence
2.3.2.3. Income
2.3.2.4. Keep Busy
2.3.2.5. Learn New Skills
2.3.3. Portray vs. Perform
2.3.3.1. Show vs. Visit
2.3.3.2. Not just what we do but how we do it
2.3.3.3. Grandpa vs. actor
2.3.3.4. Confidence
2.3.4. Portrayal Preference
2.3.4.1. Music
2.3.4.2. High Volume
2.3.4.3. Virtual
2.3.4.4. Volunteer
2.3.4.5. Seniors
2.3.5. Transformative Experience
2.3.5.1. Call to action
2.3.5.1.1. Modify Behavior
2.3.5.1.2. Become a Helper
2.3.6. Keeping cool
2.3.7. Current Culture
2.3.8. Style
2.3.8.1. Elegant
2.3.8.2. Folksy
2.3.8.3. Modern
2.3.8.4. Inspiration
2.3.8.4.1. Father Christmas
2.3.8.4.2. Religious
2.3.8.4.3. Culture
2.3.9. Special Needs
2.3.9.1. Downs Syndrome
2.3.9.2. Autism
2.3.9.3. Adults/children
2.3.9.4. Sign Language
2.3.9.5. Demeanor
2.3.9.6. Virtual/in person
2.3.9.7. Families of
2.3.10. Santa Business
2.3.10.1. Business Type
2.3.10.1.1. Tax
2.3.10.1.2. Liability
2.3.10.1.3. S.P.
2.3.10.1.4. Corp.
2.3.10.1.5. LLC.
2.3.10.2. Business Name
2.3.10.2.1. Trademark
2.3.10.2.2. Social Handle
2.3.10.2.3. Domain
2.3.10.3. Pro Bono
2.3.10.3.1. Not For Profits
2.3.10.3.2. Hospitals
2.3.10.3.3. Seniors
2.3.10.3.4. Community Events
2.3.10.3.5. Sponsors
2.3.10.3.6. Make a Wish
2.3.10.3.7. Santa America
2.3.10.3.8. Free/Reduced Cost
2.3.10.4. Payment Options
2.3.10.4.1. Customer Convienence
2.3.10.4.2. Credit Cards
2.3.10.4.3. Cash/Check
2.3.10.4.4. Pay Pal/Venmo
2.3.10.4.5. ACH/Zelle/Deirect Deposit
2.3.10.5. Rates
2.3.10.5.1. Fee Integrity
2.3.10.5.2. Non-Monetary
2.3.10.5.3. Determining your Rates
2.3.10.5.4. Competitive Consideration
2.3.10.6. Background Checks
2.3.10.7. Insurance
2.3.10.8. Ending Your Santa Business
2.3.10.9. Booking Agreements
2.3.10.10. Photo Agreements
2.3.10.11. Usage Release
2.3.10.12. Marketing Plan/Mission
2.3.10.12.1. Becoming Sought After
2.3.10.13. Business Plan/Mission
2.3.10.14. Accounting
2.3.10.15. Appearance Managment
2.3.10.15.1. Google Calendar
2.3.10.15.2. Other Software
2.3.10.16. Services
2.3.10.16.1. Refferals/Affiliate Deals
2.3.10.16.2. Set/Throne Rentals
2.3.10.16.3. Comp Video Production
2.3.10.16.4. Paid Video Production
2.3.10.16.5. Personal Appearances
2.3.10.16.6. Virtual Appearances
2.3.10.16.7. Brand Ambassador
2.3.10.16.8. Actor
2.3.10.16.9. Social Influencer
2.3.10.16.10. Photographers
2.3.10.16.11. Partnering with Businesses
2.3.10.16.12. Telling a Child the "Truth"
2.4. Types of Appearnces
2.4.1. Virtual Visits
2.4.1.1. For a Company
2.4.1.2. Virtual vs. Real
2.4.1.3. Long vs. Short
2.4.1.4. Self-generated
2.4.2. Retail
2.4.3. Community Event
2.4.3.1. Tree Lighting
2.4.3.2. Parades
2.4.3.3. Press Releases
2.4.4. Company Parties
2.4.4.1. Adults Only
2.4.5. Home visits
2.4.6. HOA's
2.4.7. Photographers
2.4.7.1. Mini Sessions
2.4.7.2. Promotional Shoots
2.4.7.3. Story Centric Sessions
2.4.8. Many others
2.4.9. Christmas Eve/Day
2.4.9.1. "Sneak a Peak"
2.4.10. Out of Season
2.4.10.1. Birthday
2.4.10.2. "Christmas in July
2.4.10.3. Wedding
3. Your Looks
3.1. Wardrobe
3.1.1. Accessories
3.1.1.1. Boots
3.1.1.2. Belt
3.1.1.3. Bells
3.1.1.4. Other
3.1.2. Suit
3.1.2.1. Custom Tailored
3.1.2.2. Off the Rack
3.1.2.3. Traditional
3.1.2.4. Modern
3.1.3. Other Attire
3.1.3.1. Workshop Wares
3.1.3.2. Dress Cloths
3.1.3.3. Summer Santa
3.1.3.4. Baking
3.2. Your Head
3.2.1. Designer Beard
3.2.1.1. Applying
3.2.1.2. Appearing With
3.2.1.3. Initial Prep
3.2.1.4. Selecting a Set
3.2.2. Make-up
3.2.2.1. Yes/No
3.2.2.2. Options
3.2.3. Eye-Brows
3.2.3.1. Prosthetic
3.2.3.2. Natural
3.2.4. Hair
3.2.4.1. Real Beard
3.2.4.1.1. Length
3.2.4.1.2. Groom
3.2.4.1.3. Bleach
3.2.4.1.4. Hair Paint, Wax, Sprays
4. Your Demeanor
4.1. Special Needs
4.2. Nice
4.3. Enthusiastic
4.4. Jolly
4.5. Authentic
4.6. Adaptive Capacity
4.7. Rapport Building
5. Other Opportunites
5.1. Staff
5.2. Equipment
5.3. Increase Lifetime Value of Customers
5.4. Entertainment Industry
5.4.1. Talent Agents
5.4.2. Self-Booking
5.4.3. Union/non-Union
5.4.4. Commercials
5.4.5. Movies/TV
5.4.6. Commercial Photography
5.4.7. Social Media
5.4.7.1. Instagram
5.4.7.2. Facebook
5.4.7.3. Tiktok
5.4.7.4. Other
5.5. Write a Book
5.6. Social Media Influencer
5.7. Brand Ambassador
5.8. Family Photography Studio
5.9. Family Photography Outside
5.10. Licensing Images
5.11. Volunteering Within the Christmas Community
5.12. Producing Videos
6. The WSCN Magazine
7. Santa Related Business
7.1. Renting Displays
7.2. Booking Services
7.3. Teaching
8. Mrs, Claus
8.1. Wardrobe
8.2. Activities
8.2.1. Reading
8.2.2. StoryTelling
8.2.3. Baking
8.3. Social Media
8.4. Working with Santa
8.5. Marketing
9. Marketing and Media
9.1. On-Line
9.1.1. Gig-sites
9.1.1.1. Images
9.1.1.2. Response Time
9.1.1.3. Reviews
9.1.1.4. Texts
9.1.2. Social Media
9.1.2.1. Paid
9.1.2.2. Local Groups
9.1.2.3. Communities
9.1.2.4. Potential Problems
9.1.3. Website
9.1.3.1. Mobile Friendly
9.1.3.2. Conversions
9.1.3.2.1. Design
9.1.3.2.2. Social Proof
9.1.3.2.3. Speed
9.1.3.2.4. Desired Action
9.1.3.3. Analytics
9.1.3.4. Targeted Traffic
9.1.3.4.1. Ads
9.1.3.4.2. Pull Components
9.1.3.4.3. SEO
9.1.3.5. Photos/Videos
9.1.3.6. Own your Copyright
9.1.3.7. Website Architeture
9.1.3.7.1. Nesting
9.1.3.7.2. Naming Conventions
9.2. Marketing Strategy
9.2.1. Your USP
9.2.2. Path of Discovery Strategy
9.2.2.1. SEO
9.2.2.2. Other Top Ranked Pages
9.2.2.3. Social Groups
9.2.3. Create Demand
9.2.4. Sought After/Refferals
9.2.5. Segments
9.2.5.1. HOA's
9.2.5.2. Retail CI's
9.2.5.3. Video Messages
9.2.5.4. Families
9.2.5.5. Companies
9.2.5.6. Pre-schools
9.2.5.7. Photographers
9.2.5.8. Video Services
9.2.6. Turning your Features into Benefits
9.2.7. Earned Media
9.2.7.1. Backgrounder
9.2.7.2. Media Skills
9.2.7.3. Relationships
9.3. Off-Line
9.3.1. Santa Meet-Ups
9.3.1.1. FORBS
9.3.1.2. IBRBS
9.3.2. Direct Mail
9.3.2.1. Post Cards
9.3.2.2. Inserts
9.3.3. Networking
9.3.3.1. BNI
9.3.3.2. Chamber of Commerce
9.3.4. Cars
9.3.4.1. Signs
9.3.4.2. License Plates
9.3.4.3. Wraps
9.3.5. Cards
9.3.5.1. Adults
9.3.5.2. Children
9.4. Reviews
9.5. Referrals
9.5.1. Follow-ups
9.6. Quick Response Kit
9.6.1. One Sheet
9.6.2. Head Shots
9.6.3. Bio
9.7. Elevator Pitch
10. Onboarding
11. Santa Jobs
11.1. Negotiations
11.1.1. Money
11.1.2. Non-monetary
11.1.3. Added Services
11.2. Direct Hire
11.3. Photo Companies
11.4. Placement Services/Agents
11.5. Requirements
11.5.1. Drug Testing
11.5.2. Insurance
11.5.3. Background Check
11.6. Contractor/Employees
11.7. Applying for Jobs
11.7.1. Photos
11.7.2. Resume
11.7.3. Special Skills
11.7.4. Best Pay
11.7.4.1. International
11.7.4.2. High Volume
11.7.4.3. Direct Hire
11.8. Season long
12. This Moth
13. Links To Retail Sites
14. Portrayal Skills
14.1. Stage Skills
14.2. Script Learning
14.3. Public Speaking
14.4. Performance
14.4.1. Instrumental
14.4.2. Magic
14.4.3. Show
14.5. Book Reading
14.5.1. Book Selection
14.5.2. Skill Building
14.6. Story Telling
14.6.1. Story Creation/selection
14.7. Basic Singing
14.8. Improv
14.9. Camera Awareness
14.9.1. Lighting
14.9.2. Posing
14.10. Banter
14.11. What not to say or do
14.12. Active Listening
14.13. Rapport Building
14.14. Improvement
14.15. Authenticity
15. Santa Summit
16. Claus Cram
17. Season Debrief
18. Season Kick-Off
19. 9 Core Sessions
20. Special Events
21. Should You Portray Santa
21.1. Heart Nature
21.1.1. Flexible
21.1.2. Optimistic
21.1.3. Do you like people?
21.2. Personality
21.2.1. Wit
21.2.2. Language
21.3. Hygiene
21.3.1. B.O.
21.3.2. Breath
21.3.3. Smoke
21.4. Healthy Enough
22. The Use of AI
22.1. Text/LLM's
22.1.1. Script Writing
22.1.2. Stories
22.2. Image
22.3. Video
22.4. Audio
22.4.1. Music
22.4.2. Voice
22.5. Prompt Writing
22.6. Web Searches and SEO
22.7. Actions
22.7.1. Programming
22.7.2. Analitics
22.7.3. Virtual Assitant
22.7.3.1. Auto Emails
22.7.3.2. Other