IDEAS & MEDIA APPLICATIONS FOR OUTREACH

1. Military Skills Translator

1.1. Career Resources

1.2. Next Gen Mobile Experience

1.2.1. Outreach Tracking System - CRM

1.2.2. Digital Direct Mail

1.2.3. Geo-fencing, Reverse append IP Targeting

1.2.4. VEC - Virtual Event Campus

1.3. Resume Builder

1.4. E-mentoring Platform

2. Interactive Timeline - Culture and History of The Brand to the Military Community

2.1. In partnership with National Arch & Records Admin / via adv. for Fellowships with the Office of Human Capital

3. Sponsored Downloadable Apps - PTSD, Digi-Fit, Calorie-counters ( wellness and fitness )

3.1. DigitFit, PTSD Tracker, Calorie Counter, NIKE Fuelband

4. Employee Affinity Group - Employee Referral Program

4.1. Federal Employee Affinity Groups / Corporate Program Sponsorships

4.2. New Topic

5. Social Media Integration & Talent Community

5.1. Member Benefits

6. Video Testimonials from Veterans, Caregivers, Volunteers, Military Spouse and Families - Across All Generations

7. PSA Distribution

7.1. Media Relations

7.1.1. Press Toolkits

8. Broadcast: National TV

8.1. Cable / DVR

8.1.1. NFL / Rose Bowl/ ESPN / HGTV

9. Phone Kiosk Wraps w/ NFC

9.1. Mobile Jobs Feed

9.1.1. OnBase / OOH

10. InStore Audio / PSA's

10.1. Walgreens, Safeway, CVS, Ticket Master

11. Digital / Niche Media: Online with Events - Print & Mobile Video to support broadcast / PSA

11.1. Military.com

11.2. GI Jobs Magazine & Online

11.3. Military Spouse of the Year Events

11.4. RecruitMilitary - CollegeRecruiter - Niche Boards

11.5. Peer Influence Marketing ( domain targeting .mil )

12. Military Assoc /Mil-Spouse Events with Content Marketing Strategy

12.1. Out of Home Media

12.2. AUSA

12.2.1. New & Key Stakeholders

12.3. DPAS -

12.4. AFA

13. Public Private Partnerships - Memorandum of Understanding Options

13.1. DOD -RAD Hiring Hero's Career Fairs CPMS

13.2. VetSuccess.gov

13.2.1. VA

13.3. VAforVets.Va.gov Events

13.3.1. VECS

13.4. Transition Assistance Center

13.4.1. DOL

13.5. AFWerx

13.5.1. Innovation & Stakeholder Engagement

14. Our goal would be to build for a sustainable approach to leverage owned media through digital engagement, garnering greater and higher value through earned media exposure, while optimizing precious outreach dollars that support CPH metrics and standard measures of success for job creation, career development, wellness and care for attracting service members, candidates, and providing for a full candidate-lifecyle for veterans and their families.