3. What kind of media institution might distribute your media product and why?

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3. What kind of media institution might distribute your media product and why? 作者: Mind Map: 3. What kind of media institution might distribute your media product and why?

1. Electronic Subscription

1.1. Via iPad, Kindle Fire, Tablets

1.2. 3.Electronic Distribution

1.3. Specific apps for mag

1.4. Own magazine website

1.5. Ezines

1.5.1. Like the real thing you can flip pages

1.5.2. Pages have hyperlinks for easy access

2. Distribution

2.1. 1. Sale Or Return

2.1.1. Oldest and most popular distribution

2.1.2. Quite a bit of waste can be made

2.1.3. Can be expensive for publisher

2.1.4. Can have an environmental impact

2.1.5. The store that sells mag is at no risk

2.1.6. A good starting point for companies as surveys can be created of how many readers buy the magazine and which gender it is popular with

2.2. 2.Postal Subsciption

2.2.1. A niche audience

2.2.1.1. Small and specific

2.2.2. No waste

2.2.3. Regular readers get a copy of each issue

2.2.4. Best way to distribute

2.2.4.1. Environmentally friendly

2.2.4.2. Money is not wasted on creating mags

3. IPC Media

3.1. Publishes NME

3.2. Publishes many women mags

3.3. Two thirds of 26 million readers are UK women

3.3.1. Included

3.3.2. Excluded

3.4. 40 % are UK men

3.5. They work with:

3.5.1. Prints

3.5.2. Online

3.5.3. Tablets

3.5.4. Tablets

3.5.5. Events

4. EMAP Bauer

4.1. Publish rock mags

4.1.1. Kerrang

4.1.2. Q

4.1.3. MOJO

5. Decision

5.1. Publish with IPC Media

5.1.1. Dependencies

5.1.2. Milestones

5.2. Experienced with a similar mag. NME

5.2.1. Will know how to approach

5.3. NME is known for events therefore wold know what's best to create a good event

5.3.1. KPI's

5.4. Challenge IPC

5.4.1. Creating an 'EZINE'

5.4.2. Target audience has to be balanced

5.5. My mag will increase their UK costumers for both male and female