1. Laughter Brewery S2 – Full Funnel Video Strategy
1.1. Top Funnel – Awareness
1.1.1. Goal: Build hype, mass reach
1.1.2. City Audition Teasers (Mumbai, Delhi NCR, Kolkata)
1.1.3. Judges/Jury Teasers ("Agla Comic Kaun?")
1.1.4. Contestant One-liners (Reels, Shorts)
1.1.5. BTS Masti Moments (fun, chaos)
1.1.6. LB Anthem or Rap Track (recall)
1.1.7. Platforms: Instagram Reels, YouTube Shorts, Meta Ads
1.2. Middle Funnel – Engagement
1.2.1. Goal: Build stickiness, depth of interest
1.2.2. Weekly Episodes (15–20 mins, YouTube)
1.2.3. Spotlight Comic Stories (human emotion + comedy)
1.2.4. Comedy Duels with Audience Voting
1.2.5. Judges’ Meme-worthy Reactions
1.2.6. Ghar Wale Interviews (emotional storytelling)
1.2.7. Platforms: YouTube, Instagram, Email Series
1.3. Bottom Funnel – Conversion
1.3.1. Goal: Trigger action (vote, buy, refer)
1.3.2. Vote Now / Book Tickets CTA Videos
1.3.3. LB x Stok Merch Integration
1.3.4. Comic Testimonials
1.3.5. Referral Challenges (tag 3 friends)
1.3.6. Platforms: Website, Insta Stories, WhatsApp, YouTube CTAs
1.4. Post-Funnel – Retention and Advocacy
1.4.1. Goal: Build long-term fan base and tribe
1.4.2. LB Fan Army (Discord / WhatsApp Community)
1.4.3. React With Us Series (fan reels, memes)
1.4.4. LB Fan Awards (OG Fan, Meme King)
1.4.5. UGC Reel Challenge (mimic comic punchlines)
1.4.6. Where Are They Now? Series (comic journey follow-up)
1.4.7. Platforms: Insta Highlights, YouTube Community, Discord, Email