1. 7 strata of strategy
1.1. 1) Words we own in the marketplace
1.1.1. AI Automation
1.1.1.1. Staff reduction
1.1.2. Connection and seamless integration
1.1.2.1. Fuel Supply Chain participants
1.1.2.2. Fuel Supply Chain Systems
1.2. 2) Unique Brand Promise
1.2.1. Cutting Edge Technology
1.2.2. Deep Industry Expertise
1.2.3. Automation and Integration
1.3. 3) Brand Promise
1.3.1. It should hurt if you don't meet it
1.3.2. 5x reduction in manual processes
1.3.3. 1cpg in margin improvement (cost reduction or increased price)
1.4. 4) One Phase Strategy
1.4.1. Removing the friction from fuel sales, supply, and dispatch
1.5. 5) Differentiation
1.5.1. Performance based pricing promise
1.5.2. Implementation in under 90days or it's free
1.5.3. Touchless orders
1.5.3.1. creation, dispatch, scheduling, loading, delivery
1.6. 6) Your X Factor
1.6.1. AI-enabled implementation
1.6.1.1. cross-referencing, mapping, modeling, testing
1.6.2. AI-optimized Pricing
1.6.2.1. maximum price to move needed volume
1.6.3. AI-driven Dispatch
1.6.3.1. 80% of orders aren't touched from creation to invoice (order to cash)
1.7. 7) Profit per X and BHAG
1.7.1. profit per gallon moved by truck
1.7.2. 80% of gallons moved by truck use at least one Gravitate tool