Email send

1. Email open

2. Email opened and click

2.1. Visted promoted pages (diamonds, social media and all links in email)

2.1.1. Visited other diamond pages

2.1.1.1. Search diamond on dashboard as per requirement

2.1.1.1.1. Required diamond enquired

2.1.1.1.2. Required diamond add to cart

2.1.1.1.3. Required diamond wishlisted

2.1.1.1.4. Contacted sales team for Required diamond

3. Diamond finalised

3.1. Diamond purchased

3.1.1. Diamond invoice generated

4. New node

5. Confirming GA4 diamond sold out page in Big query

5.1. If yes then getting user id activites since past 15 days of email send

5.1.1. If diamond was searched before email send

5.1.2. If diamond was not searched before email send

5.1.2.1. Then we extract diamond interacted with email

6. Tracking user list from GA4

6.1. User id from Big query

6.1.1. User ID individual tracking by filtering source and medium email and each campaign

7. Individual user activity by filtering email source and each campaign