KeepCup

1. Intercultural communication

1.1. Adaptation

1.2. Standardization

2. Branding

2.1. Identity

2.2. Strategy

2.3. Equity

3. P

3.1. Comm.mix (at present)

4. Price

5. Product

6. KC's 4P's (at present)

7. Place

7.1. Online and coffee shops

7.2. ff

8. Marketing

9. Corporate communication

9.1. Integration

9.2. Differentiation