Communication/Marketing

1. Branding

1.1. Logo Development

1.1.1. Jeff/Rachel

1.2. Theme

2. Promotion

2.1. Posters

2.2. Newsletters

2.3. Area-wide presentation kick-off

2.3.1. ALT (min. every other month)

2.3.2. ACED (annual)

2.4. SharePoint

2.4.1. Home page video

2.5. Email

2.5.1. Series of Teaser emails of program to come with clips

2.5.2. Identify someone in field who had positive experience with mentor (testimonial)

2.6. Prezi Presentation

2.7. Trading/Profile Cards (info on VR employee)

2.7.1. Use in tandem with the Mentor/SME pools

2.7.2. avatar for photo

2.8. Door hangers

3. Roll-out Options

3.1. same approach as TED orientation

3.1.1. Flyers

3.1.2. Door hangers (in session)

3.1.3. Mento Pool

3.1.3.1. Not in deep end alone

4. Ongoing Support

4.1. "Did ya know" email communiques

4.2. Training Opportunities

4.3. What's in it for me?