1. TV
1.1. local cable network ads
2. BTL
2.1. Pamphlets
2.2. Brochures
2.3. Phone calls
2.4. Mic-ing
2.5. Programme awareness activities
2.5.1. CHW branding
2.5.1.1. Badge
2.5.1.2. Id card
2.5.1.3. Business card
2.5.2. Awareness camps
2.5.2.1. Flipchart
2.5.2.2. Demonstration aid
2.5.2.3. Standardised pitch
2.5.2.4. Conversation map
2.5.2.5. Interactive sight games
2.5.2.6. Blurring glasses
2.5.2.7. Glasses with patch
2.5.2.8. Videos @ smartphones
2.5.3. Door-to-door visits
2.5.3.1. Vision screening kit
2.5.3.2. Standardised pitch
2.5.4. Influencer meeting
2.5.4.1. Booklet
2.5.4.2. Leave-behinds
2.5.4.2.1. Calendar
2.5.4.2.2. Screening charts
2.5.4.2.3. Blurring glasses
2.5.4.2.4. Certificate
2.5.4.3. Exposure visits
2.5.4.4. Distribution/display materials
2.5.4.4.1. Pamphlets
2.5.4.4.2. Posters
2.6. Folk media
2.6.1. Baol
2.6.2. Jatra
2.6.3. Sight-based fair games
3. Newspapers
3.1. inserts
3.2. advertisements
4. OOH
4.1. Billboards
4.2. Wall-paintings
4.3. Posters
4.4. Self-screening charts
4.5. Standees
5. Aggregation points
5.1. Schools
5.2. BPHCs/PHCs/Local clinics
5.3. Clubs
5.4. Haats
5.5. Newspaper boards
5.6. Panchayats
5.7. SHGs
5.8. Religious places
5.8.1. Uniform + lab coat
5.9. Pharmacy shops
5.10. Ferry ghat | transit points
5.11. Ferry | toto-gaari
5.12. Community spaces
5.13. Vision centre
5.14. Occasions
5.14.1. Rabindra Joyonti
5.14.2. Netaji's Birthday
5.14.3. Gangasagar Mela
5.14.4. Baisakh Mela
5.14.5. Durga Puja
6. Influencers
6.1. Health
6.1.1. RMPs
6.1.2. Ayush doctors
6.1.3. ASHA/ANM/AWW/ICDS
6.1.4. Other INGOs
6.2. Social
6.2.1. Government officials
6.2.2. Health ambassadors
6.2.3. Religious leaders
6.2.4. Local celebrities
6.2.5. Community Influencers