פרסום

1. מודל עסקי

1.1. CPM - Cost Per Mille

1.2. CPC - Cost Per Click

1.3. CPA - Cost Per Acquisition

2. שחקנים

2.1. Consumers

2.2. Advertizers

2.3. Publishers

2.4. Media agencies

2.5. Ad-servers

2.6. Ad exchanges

3. מדידה

3.1. CTR - Click-Through Rate

3.2. Conversion Rate

4. מוצרים

4.1. Display

4.1.1. Contextual

4.1.2. Re-targeting

4.1.3. Placement

4.1.4. Lookalike

4.2. Social

4.2.1. In-feed paid

4.2.2. Organic

4.3. Search-based

4.3.1. In-feed paid

4.3.2. Organic

4.4. Content

4.4.1. Paid inclusion

4.4.2. Promoted content

4.4.3. In-feed Paid

4.5. Other