1. International
1.1. Metaphor
1.1.1. Painting(Pictogram)
1.1.2. Language (English, Alphabet)
1.1.3. Numbers (0-9)
1.1.4. Media (Smartphones, Computer, Internet, Newspaper, etc,.)
1.2. Symbol
1.2.1. Glove shape (Earth)
1.2.2. Pictogram
1.2.3. National flags
1.2.4. ISO(International Organization of Standarization)
1.2.5. Information symbol
1.2.6. Money sign ($, ￦, ￡, €, etc,.)
1.3. Metaphor
2. Trendy
2.1. Color
2.1.1. Pastel
2.1.2. Vivid
2.1.3. Unique
2.2. Target Audience
2.2.1. Gender: All
2.2.2. Age: All, mainly 10-30's
2.2.3. Younger Generation
2.3. Symbol
2.3.1. Simple
2.3.2. Unique
2.3.3. Tidy
2.3.4. Minimalism
3. Trust
3.1. Color
3.1.1. Blue
3.1.1.1. color of sky & sea
3.1.1.2. Trust, Loyalty, wisdom, confidence, intellegence, faith, trust
3.1.2. Orange
3.1.2.1. Energy of red, happiness of yellow
3.1.2.2. joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
3.2. Symbol
3.2.1. Handshaking
3.2.2. Heart shape
3.2.3. Lucky Sign (Crossed fingers)
3.2.4. Chinese Character (信: Trust)
3.3. Meaning
3.3.1. Assured reliance
3.3.2. Confidence
3.3.3. Faith, truth, worth
3.3.4. Honesty
3.4. Metaphor
3.4.1. eyes
3.4.1.1. What we can see
3.4.2. Public officer
3.4.2.1. Police Officer
3.4.2.1.1. Certifications
3.4.3. Media
3.4.3.1. Television
3.4.3.2. Radio
3.4.3.3. Newspaper
3.4.3.4. books / Magazines
3.4.4. Science technology
3.4.5. Varified study / Research / Result
3.5. Icon
3.5.1. Human figure + connection
3.5.1.1. Communication
3.5.1.2. Interactivity
3.5.2. thumb up + varified result
3.5.2.1. Medal
3.5.2.2. Award Certification
3.5.3. Heart shape + handshaking
3.5.3.1. Concord
3.5.3.2. Harmony
3.5.3.3. Communication