1. Healthy
1.1. Color
1.1.1. Red
1.1.1.1. Represents heart (Organ)
1.1.2. Green
1.1.2.1. Natural color (Human can feel very comfortable when sees this color)
1.2. Metaphor
1.2.1. Hospital
1.2.1.1. Doctors
1.2.1.1.1. Varified
1.2.2. Ingredients
1.2.2.1. Healthy food
1.2.2.1.1. Organic
1.2.2.1.2. Super food
1.3. Symbol
1.3.1. Human figure
1.3.1.1. Lively
1.3.1.2. Cheerful
1.3.1.3. Woman
1.3.1.3.1. slim / thin
1.3.2. Heart shape
2. Convenience
2.1. Symbol
2.1.1. Cups
2.1.2. Straw
2.1.3. Fruit shape
2.1.4. Ingredients
2.1.4.1. Vitimins
2.1.4.2. Fruits
2.1.4.3. Grains
3. Trendy
3.1. Target Audience
3.1.1. Gender: All, mainly women who are more into healthy food, fitness, beauty and so on
3.1.2. Age: Youngsters, Teenagers, 10-29
3.2. Color & Symbol
3.2.1. Unique to remember easily
4. Fresh & Clean
4.1. Symbol
4.1.1. Nature
4.1.1.1. Leaf
4.1.1.2. Flower
4.1.1.3. Fruit & Vegetables
4.1.1.4. Tree
4.1.1.5. Water
4.2. Color
4.2.1. Green (Nature)
4.2.2. White & Transparent
4.2.2.1. snow, water
4.2.3. Blue
4.2.3.1. Tidy, Clean
4.2.3.1.1. Sky & Blue
4.3. Metaphor
4.3.1. Peace Mark
4.3.2. Natural Places
4.3.2.1. Valley
4.3.2.2. Sea
4.3.2.3. Forest
4.3.2.4. Lake
4.3.2.5. River
4.3.2.6. etc
4.3.3. Animal / Insects
4.3.3.1. that lives in very clean area
4.3.4. Comparison
4.3.4.1. Compare two different environments
4.3.4.1.1. Dirty vs Clean
4.3.4.1.2. Messy vs Tidy
4.4. Icon
4.4.1. Water Drop
4.4.2. Rain
4.4.3. Splash
4.4.4. Snow
4.4.5. Recycle Icon