1. Awareness
1.1. Media buy
1.1.1. Print
1.1.1.1. Newspaper
1.1.1.2. Magazine
1.1.1.3. Direct mail
1.1.1.3.1. Sales letter
1.1.1.3.2. Postcard
1.1.2. Digital (bid)
1.1.2.1. AdWords
1.1.2.2. Facebook
1.1.2.3. Email list rental
1.1.2.4. RTB
1.1.2.5. Banner
1.1.2.6. Direct
1.1.2.7. Insertion
1.1.2.8. Interstitial
1.1.2.9. Networks
1.1.2.10. Yahoo
1.1.2.11. Bing
1.1.3. Direct (IO)
1.1.3.1. TV
1.1.3.2. Radio
1.1.3.3. News
1.1.3.3.1. Web
1.1.3.3.2. TV
1.1.3.3.3. Social
1.1.3.3.4. App
1.1.3.3.5. Radio
1.2. SEO
1.3. Blog
1.4. Social
1.4.1. Facebook
1.4.1.1. Paid
1.4.1.2. Organic
1.4.2. Instagram
1.4.3. Periscope
1.4.4. Twitter
1.4.5. Podcast
1.4.6. LinkedIn
1.4.6.1. Paid
1.4.6.2. Organic
1.4.7. Pinterest
1.4.8. Vine
1.5. Strategic Partnerships
1.5.1. JV
1.5.2. Licensing
1.5.3. Affiliates
1.6. Video
1.6.1. YouTube
1.7. Team
1.7.1. Media Buyer
1.7.2. Social Manager
1.7.3. Video editor/producer
1.7.4. Design
1.7.5. Affiliate/JV Manager
1.7.6. Content Manager
1.7.6.1. Multipurpose content
1.7.6.1.1. Video
1.7.6.1.2. Podcast
1.7.6.1.3. Transcribe
1.7.6.1.4. FB posts
1.7.6.1.5. Blog
1.7.6.1.6. Email content
1.7.6.2. Blog
1.7.6.3. Paid
1.7.6.4. Free
2. Exchange
2.1. Time on page
2.2. Download
2.3. View
2.4. Watch
2.4.1. 25%
2.4.2. 50%
2.4.3. 75%
2.4.4. 100%
2.5. Team
2.5.1. Optimization, Testing & Tracking
2.5.2. Copywriter
2.5.3. Designer
2.5.4. Html
3. Evaluate
3.1. Company
3.2. Brand
3.3. Experience
3.4. Look & Feel
3.5. Trust factor
3.6. Smell test
3.7. Team
3.7.1. QA testers
3.7.2. Female
3.7.3. Designer
4. Engage
4.1. What
4.1.1. Trial
4.1.2. Report
4.1.3. Video series
4.1.4. Whitepaper
4.1.5. Sample
4.1.6. Appointment
4.1.7. Consultation
4.1.8. Suscriber
4.1.9. Follower
4.2. How
4.2.1. Visit
4.2.2. Phone
4.2.3. Email
4.2.4. Text
4.2.5. Subscribe
4.2.6. Follow
4.2.7. Like
5. Purchase
5.1. Service Rendered
5.2. Product Received
5.3. Fear Factor
5.3.1. Looking dumb
5.3.2. Feeling humiliated
5.3.3. Shame
6. Experience
6.1. Joy
6.1.1. Buy again
6.1.1.1. Recommend
6.1.1.2. Refer
6.2. Remorse
6.2.1. Complain
6.2.2. Destroy
6.2.3. Tell the world
6.2.4. Vindication
6.2.5. Justice
6.2.6. Retribution
6.2.7. Refund
6.2.8. Chargeback
6.3. Team
6.3.1. Customer Love
6.3.1.1. I love call
6.3.1.2. Thank you notes
6.3.1.3. Surprise bonuses
6.3.1.4. Follow up
6.3.1.5. Encourages consumption
6.3.1.6. How to use
6.3.1.7. Voice broadcast
6.3.1.8. Txt
7. Identity
7.1. Join community
7.2. Join association
7.3. Promote
7.3.1. Referral
7.3.2. Affiliate
7.4. Recruit
7.5. Evangelize
7.6. Brand ambassador
7.7. Self proclaimed fan
7.8. Team
7.8.1. Encourage and Foster Community and Relationships