Olympics

1. Social media

1.1. 10,624,600 likes on Facebook office page

1.2. 3,150,000 followers on Twitter

2. Personalities

2.1. Youthful

2.2. energetic

2.3. joy

2.4. Solidarity

2.5. Friendship

3. Other sponsors

3.1. Atos

3.2. Bridcestone

3.3. Macdonald's

3.4. Visa

3.5. P&G

3.6. Toyota

3.7. Panasonic

4. Coca Cola

4.1. Social Media

4.1.1. 96,368,468 likes on official Facebook page

4.1.2. 3,600,000 followers on Twitter

4.2. Personalities

4.2.1. Youthful

4.2.2. Energetic

4.2.3. worldwide

4.2.4. Hapiness

4.3. Other Funds

4.3.1. American Idol

4.3.2. Apple itunes

4.3.3. NBA

4.3.4. NCAA

4.3.5. BET Network