Can Vestas remain the dominant player (market share) in the wind energy industry?

1. Increase Revenues

1.1. Increase Unit Sales (order intake)

1.1.1. Reduce Pricing?

1.1.1.1. Reduce costs?

1.1.1.1.1. Vertical Integration

1.1.1.1.2. Outsource functions

1.1.1.1.3. Influence tax breaks/policy?

1.1.1.2. Afford to reduce margins?

1.1.2. Create Demand?

1.1.2.1. Improve B2B Marketing?

1.1.2.2. Influence Policy?

1.1.2.3. Educate end users of energy?

1.1.3. Strengthen Customer Loyalty?

1.1.4. Improve Quality? (6Sigma, Less Defects)

1.1.5. Improve Technology? (Efficiency of Turbine performance, Noise, R&D, Less service, Storage innovation)

1.2. Increase Price

2. Reduce Competitor Revenue

2.1. M&A

2.2. Partnering