1. Aquisition
1.1. WHY?
1.1.1. Entertainment
1.1.2. Work
1.1.3. Information seeking
1.1.4. Staying in touch
1.2. WHERE?
1.2.1. Stores selling electronic products (Media Markt, Saturn)
1.2.2. Stores of telephone providers (T-Mobile, A1)
1.2.3. Manufacturers' stores (Apple Store)
1.3. HOW?
1.3.1. Mobile phone with touch display
1.3.2. Mobile phones with keypad
1.3.3. different sizes
1.3.4. different colors
1.3.5. with cover
2. Disposition
2.1. WHEN?
2.1.1. when it does not work anymore
2.1.2. when it breaks
2.1.3. whole product lifecycle
2.1.4. when a new phone comes out
2.2. HOW?
2.2.1. people keep it at home
2.2.2. donate for Ö3 Wundertüte
2.2.3. cannot be thrown away in the dustbin
2.2.4. sell it if it still works
3. Usage
3.1. HOW?
3.1.1. getting familiar with it by trying
3.1.2. asking family/friends
3.1.3. further information on Google
3.2. WHY?
3.2.1. phone calls
3.2.2. messaging (WhatsApp)
3.2.3. social media (Facebook, Instagram)
3.2.4. to take photos/make videos
3.2.5. use the calendar for organization
3.2.6. use the navigation system + Handy Parken
3.2.7. making notes
3.2.8. alarm clock
3.2.9. listening to music
3.2.10. playing games (Quizduell, Pokémon Go!)
3.2.11. surving the internet/getting information
3.2.12. checking e-mails
3.3. WHERE?
3.3.1. almost everywhere
3.3.1.1. on the way to work/uni/home
3.3.1.2. at work/uni
3.3.1.3. in bed
3.3.1.4. waiting rooms
3.3.1.5. during meals
3.3.1.6. on holidays