Millennials - Field research

1. Important things on a trip

1.1. Cheap

1.2. Planned

1.3. Eating cultural food

1.4. Adventure

1.5. Experience

1.6. Shopping

1.7. Famous sights

1.8. Nice & hot weather

1.9. Beauty

2. Activities on a holiday

2.1. Nightlife

2.2. Museum

2.3. Eating

2.4. Water sports

2.5. Hiking

2.6. Beaches

2.7. Theaters

3. Travel partners

3.1. Friends

3.2. Family

3.3. None

4. Social media

4.1. Instagram

4.2. Facebook

4.3. Snapchat

4.4. Tumblr

5. Free time

5.1. Planning

5.2. Go out with friends

5.3. Go for a walk

5.4. Sports

5.5. Games

5.6. Music

6. Dream trips

6.1. As far as I can

6.2. Outside Europe

6.3. Los Angeles

6.4. Bora Bora

6.5. Korea or Japan

6.6. Hawaii

7. Information search

7.1. YouTube

7.2. Google

7.3. Travel agencies

7.4. Travel websites

7.5. People

8. Trip duration

8.1. ~ 1 week

8.2. ~ 1 month