The Netherlands

1. Words people associate with the Netherlands

1.1. Cheese (Gouda, Edammer)

1.2. Flowers (Tulips)

1.3. Legal marihuanna

1.4. Beer (Heineken)

1.5. Broadmindedness, tolerance (Red Light District)

1.6. Wooden clogs

1.7. Orange (National football team)

2. Brand people associate with the Netherlands

2.1. Shell

2.2. Heineken

2.3. Unilever (Individual brand)

2.4. ING

2.5. Philips

3. Values

3.1. Broadmindedness, tolerence

3.2. Strong self-conscious national identity

3.3. Welfare system, social security

3.4. Free spirit

4. Ideals

4.1. Political freedom

4.2. Freedom of speech

4.3. Environmental friendliness

4.4. Education and healthcare system

5. Emotions

5.1. Individualism 80

5.1.1. Individualistic, merit based promotions

5.2. Indulgence 68

5.2.1. Desire to enjoy life and what it offers, tendency to optimism

5.3. Long term orientation 67

5.3.1. Plan for the future, the future will be better

5.4. Uncertainty avoidance 53

5.4.1. Slight preference to avoid uncertainty, values precision and punctuality

5.5. Power distance 38 (low)

5.5.1. Managers rely on experience of employees, less hierarchy based

5.6. Masculinity 14

5.6.1. Feministic society, values caring for others and quality of life, equality and support for all