Weekday

1. reflect current events

1.1. values through fashion

1.2. encourages consideration

1.3. turn fashion into conversation

2. if x Weekday

2.1. reflective clothing

2.2. staying safe in dark cities

2.3. functional style

3. Remains capsule collection

3.1. 100% leftover material

3.2. sustainable collection

4. proud in

4.1. how the right jeans make you feel good

5. MTWTFSS/HE

5.1. no gender collection

5.2. relationship between body/garment/identity blurred

6. x civil rights defendents

6.1. hope, love, future

6.2. unknown heroes

6.3. human rights organisation

7. mindful, modern, fashion

8. Zeitgeist 2017

8.1. create new designs for t-shirts reflecting current events in popular urban culture

9. RFSU Swedish Association for Sexual Education

9.1. free condoms in Weekday stores

9.2. fits in 5th jean pocket

9.3. positive attitude

9.3.1. diminish stigma

9.4. commonly used dating apps