1. CHANGE BY DESIGN
2. What?
2.1. Designing tomorrow
2.1.1. Design thinking for your organization
2.1.1.1. Design thinking for you
2.2. The new social contract
2.2.1. The shift to services
2.2.1.1. Systems at scale
2.2.1.1.1. Sustainability
2.3. Design activism
2.3.1. The most extreme user for all
2.3.1.1. We can't work on everything
2.3.1.1.1. Designing education
2.4. Design thinking meets the corporation
2.4.1. Designing a systematic approach to innovation
2.4.1.1. Using design thinking to manage an innovation portfolio
2.4.1.1.1. A new generation of design thinking
3. How?
3.1. Getting under your skin
3.1.1. 3 spaces of innovation
3.1.1.1. The project + the brief
3.1.1.1.1. Smart teams
3.2. Converting need into demand
3.2.1. Inspiration
3.2.1.1. Observation
3.2.1.1.1. Empathy
3.3. A mental matrix
3.3.1. Elements of design thinking
3.3.1.1. Prevailing conditions
3.3.1.1.1. Tools
3.4. Building to think
3.4.1. Thinking with your hands
3.4.1.1. What is a prototype?
3.4.1.1.1. Extreme prototyping
3.5. Returning to the surface
3.5.1. The story of an experience
3.5.1.1. Consumption to participation
3.5.1.1.1. Building an experience culture
3.6. Spreading the message
3.6.1. How a good story created a movement
3.6.1.1. Designing in the 4th dimension
3.6.1.1.1. Design thinking and marketing