Øl(Ale)

1. pie

1.1. mistake

1.1.1. craftsmen

1.1.1.1. no

1.1.1.1.1. passionmen

1.1.2. not asking for discounts

1.2. success

1.2.1. email

1.2.1.1. analysis

1.2.2. no advertising

1.2.2.1. PR

1.2.3. in house

1.2.4. stories

1.2.4.1. turkeys

1.2.4.1.1. supply chain

1.2.5. barbeques

1.3. secrets

1.3.1. competitor sampling

1.3.2. experiments

2. cheese

3. joint development

3.1. rural affairs correspondent

4. beer

4.1. success

4.1.1. malting barley

4.1.2. market research

4.1.2.1. light

4.1.2.2. modern

4.1.3. sub contract

4.1.3.1. oak leaf

4.1.3.2. malting

4.1.4. media

4.1.4.1. pr

4.1.4.2. tv

4.1.4.3. radio

4.1.5. farmer's markets

4.1.6. brewhouse

4.1.6.1. shop

4.1.6.2. museum

4.1.6.3. 1% of population

4.1.6.4. southwick pound note

4.1.7. barnstore

4.1.7.1. franchise

4.2. lessons

4.2.1. walkway from negatives

4.2.2. take advice

4.2.3. charge enough

4.2.4. don't let anyone down

4.2.5. keep going