User Profile
作者：Evan Crompton
1. Demographic
1.1. Suburb
1.2. Age
1.3. Gender
2. Lifestage
2.1. Family
2.2. Employment
2.3. Income
3. Media
3.1. Time
3.2. Channels
3.3. Behaviours
4. Brand
4.1. Awareness
4.2. Consideration
4.3. Advocacy
5. Products
5.1. Items
5.2. Channels
5.3. Upgrades
