Kevin Collins

1. Measurement

1.1. MVR

1.2. Cases

2. Goals

2.1. Brand Awareness

2.2. Media Coverage

2.3. Leads

3. Targets

3.1. C-level professionals

3.2. Established professionals

3.3. College Students

3.4. Media

4. Topics

4.1. Previous cases and successes

4.2. Changes in legislation

4.3. Trending legal topics

5. Tactics

5.1. Advertising

5.1.1. Facebook ads

5.2. Social Media

5.2.1. Facebook - Fewer, high-impact posts, blogs, cases

5.2.2. Twitter - More interactions, enhance connections, Retweets

5.3. Earned Media

5.3.1. Trade submissions

5.3.2. Editorials

5.3.3. Desksides

5.4. Outreach

5.4.1. Sponsorships