1. Strategic Partners
1.1. Construction Companies
1.2. Interior Designers
1.3. Air Conditioning Maintenance
1.4. Banks
2. Marketing Mix Decision
2.1. Price
2.1.1. Sheet
2.1.1.1. 0.2-0.8$ /M2
2.1.2. Spray
2.1.2.1. 3-10 $/ kg
2.2. Product
2.2.1. Poly esterene
2.2.2. Foam/ Spray
2.2.3. Multi Foil Sheets
2.3. Place
2.3.1. Cairo Only
2.4. Promotion
2.4.1. Website
2.4.2. on the back of Electricity bill
2.4.3. on the covers of electricity meter
2.4.4. Thermal mugs in the cafes
3. Risks
3.1. Demand
3.1.1. Depth & Width
3.2. Execution
3.2.1. Manpower
3.3. Financial
3.3.1. Warehouse
3.3.2. Distribution Channel
3.3.3. Promotion
3.3.4. Transportation
3.3.5. Manpower training
4. Tactics
4.1. Story Telling
4.2. Partnering
4.3. Lean Experimentation
4.4. Staged Investment
4.4.1. Start with only 50% of the budget
4.4.1.1. Rental of Cairo Channels
4.4.1.2. Website Advertisements
4.4.1.3. Flyers with Electricity Bills
4.4.1.4. Manpower training
4.4.1.5. Import
5. Is It an Opportunity ?
5.1. Attractive
5.1.1. Depth of need
5.2. Durable
5.2.1. Bill increase Since 2014
5.2.2. Devaluation 11/2016
5.2.3. Summer & Winter
5.2.4. Saving is always a need
5.3. Timely
5.3.1. Market already established
5.3.2. Customers search for a solution
5.4. Value Creation
5.4.1. Solving a Problem
5.4.2. Regaining Cost
5.4.3. Strengthen & Safety
6. Factors will be taken into consideration
6.1. Awarness
6.2. Cost BreakDown
6.3. Apartments either fully or under construction
7. Segmentation
7.1. Individuals
7.1.1. Age : 35-60 Years
7.1.2. Family Income > 20K L.E
7.1.3. Geographic : Cairo, Alex & UE
7.1.4. Bill : 5,6& 7th