1. 4. Develop
1.1. Ideate
1.1.1. Analyze
1.1.1.1. Determine what to analyze
1.1.1.2. Collect examples
1.1.1.2.1. List items
1.1.1.2.2. Put in a spreadsheet
1.1.1.2.3. Split into parts
1.1.1.2.4. Dissect properties
1.1.1.3. Find relations between examples
1.1.1.3.1. Compare
1.1.1.3.2. Contrast
1.1.1.3.3. Sequence
1.1.1.3.4. Categorize
1.1.1.3.5. Prioritize
1.1.1.3.6. Geolocate
1.1.1.4. Extract deeper patterns
1.1.1.4.1. Abstract
1.1.1.4.2. Simulate
1.1.1.4.3. Predict
1.1.1.4.4. Refute
1.1.1.4.5. Synthesize
1.1.2. Decide what to name
1.1.2.1. Character(s)
1.1.2.1.1. Normie
1.1.2.1.2. Hero / Example
1.1.2.1.3. Villain / Warning
1.1.2.2. Domain
1.1.2.3. Journey
1.1.2.4. Problem
1.1.2.5. Turning Point
1.1.2.6. Mental Model(s)
1.1.2.7. Intervention(s)
1.1.2.8. Result
1.1.2.9. Activation Energy
1.1.2.10. Idea Stacking
1.1.2.11. Idea Timeline
1.1.2.12. Context Switching
1.1.3. Multi-define it
1.1.3.1. Provide metaphors
1.1.3.2. Define in contrast to something else
1.1.3.3. Synonyms
1.1.3.4. X meets Y
1.1.3.5. X without Y
1.1.3.6. Based on utility
1.1.3.7. Features and qualities
1.1.3.7.1. Sensory
1.1.3.7.2. Cognitive
1.1.4. Contextualize
1.1.4.1. Compare to related models
1.1.4.2. Point out similarities
1.1.4.3. Point out differences
1.1.5. Explore pro/cons
1.1.5.1. Point out model's benefits
1.1.5.2. Point out model's cons
1.1.6. Counter arguments
1.1.6.1. List counter arguments
1.1.6.2. Address counter argument
1.1.6.3. Explain limits of the model
1.1.7. Exemplify
1.1.7.1. Examples
1.1.7.2. Case Studies
1.1.8. Explore implications
1.1.8.1. Second-order effects
1.1.8.2. Across domains
1.1.8.2.1. Fields
1.1.8.2.2. Personal & professional
1.1.8.2.3. Individual & collective
1.1.8.2.4. Emotional, sensory, cognitive
1.1.8.2.5. Internal and external
1.1.8.3. Across time
1.1.8.4. Self and others
1.1.9. Help apply
1.1.9.1. Hacks
1.1.9.2. Tutorial
1.1.9.3. Habit
1.1.9.4. Mindset
1.1.10. Give exercises
1.1.10.1. Puzzles
1.1.10.2. Exercises
1.1.10.3. Questions
1.1.10.4. Case Study
1.2. Test
1.2.1. Decide what to test
1.2.1.1. Test your ideas
1.2.1.2. Test other people's ideas
1.2.2. List test ideas
1.2.3. Identify #1 test
1.2.4. Pick audience
1.2.4.1. Yourself
1.2.4.2. Target Market
1.2.4.3. Other
1.2.5. Decide how to test
1.2.5.1. Qualitative
1.2.5.2. Quantitative
1.2.6. Perform test
1.2.7. Collect data
1.2.8. Analyze results
1.3. Hook
1.3.1. Identity
1.3.2. Counterintuitive
1.3.3. Outcome
1.3.4. Cliffhanger
1.3.5. Own Your Perspective
1.3.6. Authority
2. 5. Create
2.1. Package
2.1.1. Trademark Idea
2.1.1.1. Distill idea's essential qualities
2.1.1.2. Find related words for qualities
2.1.1.3. Pick naming strategy
2.1.1.3.1. Descriptive
2.1.1.3.2. Metaphor
2.1.1.3.3. Acronym
2.1.1.3.4. Celebratize
2.1.1.4. Dress it up
2.1.1.4.1. Add end word
2.1.1.4.2. Alliteration
2.1.1.4.3. Rhyming
2.1.1.4.4. Oxymoron
2.1.1.4.5. Cursing
2.1.1.4.6. Simplify
2.1.2. Quote
2.1.2.1. Select sentence to turn into quote
2.1.2.2. Solidify structure with rhetorical devices
2.1.2.3. Find better words
2.1.3. Title
2.1.3.1. Brainstorm hooks
2.1.3.2. Determine title template
2.1.3.3. Brainstorm titles
2.1.4. Visual
2.1.4.1. Determine best visual template
2.1.4.1.1. Photograph
2.1.4.1.2. Graph
2.1.4.1.3. List
2.1.4.1.4. Quadrant
2.1.4.1.5. Matrix
2.1.4.1.6. Meme
2.1.4.1.7. Cartoon
2.1.4.1.8. Venn Diagram
2.1.4.1.9. Equation
2.1.4.1.10. GIF
2.1.4.1.11. Loop
2.1.4.2. Determine elements
2.1.4.3. Put into your style
2.2. Produce
2.2.1. Template
2.2.2. Frame
2.2.2.1. Title
2.2.2.2. Intro
2.2.3. Draft
2.2.3.1. Vomit draft
2.2.3.2. Hook draft
2.2.3.3. Comprehensive draft
2.2.3.4. Structure draft
2.2.3.5. Devil's advocate
2.2.3.6. Kill darlings draft
2.2.3.7. Readability draft
2.2.4. Dress up
2.2.4.1. Conclusion
2.2.4.2. Quotes
2.2.4.3. Multimedia
2.2.4.3.1. Audio
2.2.4.3.2. Video
2.2.4.3.3. Visual
2.2.4.4. Add CTAs
2.2.4.5. Subway test
3. 1. Align
3.1. Know Thyself
3.1.1. Reflect
3.1.1.1. Catalog curiosities
3.1.1.2. Clarify values
3.1.1.2.1. How you cite others
3.1.1.2.2. How you embed marketing
3.1.1.2.3. Who you feature (diversity)
3.1.1.3. Set goals
3.1.1.3.1. Personal
3.1.1.3.2. Business
3.1.1.3.3. Reputation
3.1.1.3.4. Impact
3.1.1.4. Determine the problem you want to solve for audience
3.1.1.4.1. Criteria
3.1.1.4.2. Find it
3.1.1.4.3. Mental Models
3.1.1.4.4. Finding the best ideas in the world
3.1.1.4.5. Process
3.1.2. Diagnose
3.1.2.1. Strengths
3.1.2.2. Personality Type
3.1.2.2.1. Big 5
3.1.2.2.2. Kolbe
3.1.2.2.3. Meyers-Briggs
3.1.2.2.4. Enneagram
3.1.2.3. Developmental stages
3.1.2.3.1. Understanding
3.1.2.3.2. Concepts
3.1.2.3.3. Measurement
3.1.2.4. Thought leader types
3.1.3. Inventory
3.1.3.1. Expertise Skills
3.1.3.2. Resources
3.1.3.2.1. Your Notes
3.1.3.2.2. People
3.1.3.3. Knowledge
3.1.3.4. Thought Leader Skills
3.1.3.5. Experiences
3.1.3.6. Results
3.1.4. Express
3.1.4.1. Determine name to post under
3.1.4.1.1. Your own name
3.1.4.1.2. Brand name
3.1.4.1.3. Pseudonym
3.1.4.1.4. Anonymous
3.1.4.2. Create long bio
3.1.4.3. Create short bio
3.1.4.3.1. Clarify few key things you want to express to others
3.1.4.3.2. Find the right words
3.1.4.4. Pick headshot
3.1.4.5. Pick website URL
3.1.4.6. Clarify voice
3.1.4.6.1. Be aware of your perspective
3.1.4.6.2. Unconditionally value your perspective
3.1.4.7. Clarify style
3.1.4.8. Set tone
3.1.4.8.1. Formal vs. Informal
3.1.4.8.2. Measured vs. Hyperbolic
3.1.4.8.3. PC vs Cursing/Taboo
3.1.4.9. Challenges
3.1.4.9.1. Contextless environment
3.1.4.9.2. We all go through changes where our inside outpaces our outside
3.1.4.9.3. Afraid of certain people or groups seeing it who are not even your target market
3.1.4.9.4. How do we express new parts of ourselves
3.1.4.10. Solutions
3.1.4.10.1. Merge the selves into one
3.1.4.10.2. Try to present different parts of yourself in different places
3.2. Connoisseur
3.2.1. Get landscape view
3.2.1.1. Platform
3.2.1.1.1. Features
3.2.1.2. Medium
3.2.1.3. Niches (Topics)
3.2.1.4. Formats
3.2.1.5. People
3.2.1.5.1. Experts
3.2.1.5.2. Creators
3.2.2. See what you like
3.2.3. See what you don't
3.2.4. Notice what works
3.2.5. Notice what doesn't
3.3. Find Unique Advatange
3.3.1. Skills
3.3.2. Passion / Curiosity
3.3.3. Insights
3.3.4. Voice
3.3.4.1. Perspective
3.3.4.2. Self-Expression
3.3.4.3. Personality
3.3.5. Unmet needs
3.3.5.1. Awareness of a large problem
3.3.5.2. Awareness of a problem that others aren't aware of
3.3.5.3. Solution to the problem
3.3.6. Story
3.3.6.1. Unique results
3.3.6.2. Experiences
3.3.6.3. POV
4. 2. Prepare
4.1. Learn About Thought Leadership
4.1.1. Mental models
4.1.1.1. Connoisseurship
4.1.1.1.1. Identify what works to analyze
4.1.1.1.2. Notice what works
4.1.1.1.3. Notice what doesn't
4.1.1.1.4. Notice what you like
4.1.1.1.5. Notice what you don't like
4.1.1.2. The Three Fits
4.1.1.2.1. Soul-Market Fit
4.1.1.2.2. Virality-Market Fit
4.1.1.2.3. Product-Market Fit
4.1.1.3. Blockbuster
4.1.1.3.1. Attention economy
4.1.1.3.2. Importance of quality
4.1.1.4. 80/20 Rule
4.1.1.5. Learning In Public
4.1.1.5.1. 10,000 Experiment Rule
4.1.1.5.2. Consolidated Gains
4.1.1.5.3. Selling Your Sawdust
4.1.1.6. Compound Effect
4.1.1.6.1. Time
4.1.1.6.2. Improvement
4.1.1.7. Learning Network
4.1.1.8. Idea Evolution
4.1.1.8.1. Resources
4.1.1.9. J-Curve Of Change
4.1.1.9.1. Dunning Kruger
4.1.1.9.2. Emotional Cycle Of Change
4.1.1.9.3. Activation Energy
4.1.1.9.4. Hero's Journey
4.1.1.10. Outlier Algorithm
4.1.2. Milestones
4.1.2.1. Internal
4.1.2.1.1. Identity
4.1.2.1.2. Big Idea
4.1.2.1.3. Unique Advantage
4.1.2.2. Externality
4.1.2.2.1. Publishing
4.1.2.2.2. Monetization
4.1.3. Mindsets
4.1.3.1. Growth Mindset
4.1.3.2. Long Game
4.1.3.3. Infinite Devotion
4.1.3.4. Mastery Mindset
4.1.3.4.1. Importance of commitment
4.1.3.5. Integral Mindset
4.1.3.5.1. No one field is all right
4.1.3.5.2. No one field is all wrong
4.1.3.5.3. We can learn from parts of people/ideas rather than just the wholes
4.1.3.6. Transformation-Readiness
4.1.4. Idea Value Chain
4.1.5. Types
4.1.5.1. Goals
4.1.5.2. Values
4.1.5.2.1. Credibility
4.1.5.2.2. Self Expression
4.1.5.2.3. Problem-Solving
4.1.5.2.4. Changing others feelings
4.1.5.2.5. Curiosity & Personal Growth
4.1.5.2.6. Timeless content
4.1.5.2.7. Digestible content
4.1.5.3. Production Chain
4.1.5.3.1. Researcher
4.1.5.3.2. Quotable Creator
4.1.5.3.3. Storyteller
4.1.5.4. Production Schedule
4.1.5.4.1. Daily
4.1.5.4.2. Weekly
4.1.5.4.3. Monthly
4.1.5.4.4. Quarterly
4.1.5.4.5. Yearly
4.1.5.5. Quality Level
4.1.5.5.1. Good enough
4.1.5.5.2. Blockbuster
4.2. Strategize
4.2.1. Topic
4.2.1.1. Curiosity
4.2.1.2. Solves a problem
4.2.1.3. Meta
4.2.1.4. Trend
4.2.2. Content
4.2.2.1. Choose medium
4.2.2.1.1. Text
4.2.2.1.2. Video
4.2.2.1.3. Audio
4.2.2.1.4. Visual
4.2.2.1.5. Interactive
4.2.2.2. Choose output
4.2.2.2.1. Book
4.2.2.2.2. Documentary
4.2.2.2.3. Vlog
4.2.2.2.4. Article
4.2.2.2.5. Post
4.2.2.2.6. Speech
4.2.2.3. Select format
4.2.2.3.1. Length
4.2.2.3.2. Components
4.2.2.3.3. Structure
4.2.3. Platform
4.2.3.1. Identify platforms
4.2.3.2. Identify pros and cons of each
4.2.3.3. Pick platform(s) to post on
4.2.3.3.1. Your Website
4.2.3.3.2. Social media
4.2.3.3.3. Media
4.2.3.3.4. Email
4.2.3.3.5. Presentation
4.2.3.4. Decide on number of platforms to post on
4.2.3.5. Determine traffic source
4.2.3.5.1. Organic
4.2.3.5.2. Paid
4.2.4. Audience
4.2.4.1. Determine target audience(s)
4.2.4.1.1. Self
4.2.4.1.2. Other
4.2.4.1.3. Narrow vs broad
4.2.4.2. Decide on number of avatars to focus on
4.2.4.2.1. Financially pay for it
4.2.4.3. Understand audience avatar
4.2.4.3.1. Needs
4.2.4.3.2. Situation
4.2.4.3.3. End Goals
4.2.4.3.4. Challenge
4.2.4.3.5. Unique Qualities
4.2.5. Problem
4.2.6. Solution
4.2.7. Offer
4.2.7.1. Decide on customer reach (direct vs platform)
4.2.7.1.1. Direct
4.2.7.1.2. Via platform
4.2.7.2. Decide what to sell
4.2.7.2.1. Product / Service
4.2.7.2.2. Advertising / Sponsorship
4.2.7.2.3. Platform Moneitization
4.2.7.3. Design offer
4.2.7.3.1. Pricing
4.2.7.3.2. Value Propisition
4.2.7.3.3. Proof
4.2.7.3.4. Guarantee
4.2.7.4. Create sales page
4.2.7.4.1. Headline
4.2.7.4.2. Call To Action
4.2.7.5. Create funnel
4.3. Operationalize
4.3.1. Notes system
4.3.2. Workflow
4.3.3. Team
4.3.3.1. Graphic design
4.3.3.2. Thought partner
4.3.3.3. Feedback givers
4.3.3.4. Listeners
4.3.3.5. Titles
4.3.3.6. Editor
4.3.4. Tools
5. 3. Curate
5.1. Gather
5.1.1. Gather notes
5.1.2. Make sense of notes
5.1.3. Analyze
5.1.4. Hypothesize
5.2. Research
5.2.1. Know landscape
5.2.1.1. Perform literature review
5.2.1.1.1. Mental Models
5.2.1.1.2. Output
5.2.1.2. Create research brief
5.2.1.2.1. Open Questions
5.2.1.2.2. Resources
5.2.1.2.3. People
5.2.1.2.4. Key words, ideas, and frameworks
5.2.2. Curate
5.2.2.1. Identify related fields
5.2.2.2. Identify keywords in those fields
5.2.2.2.1. Descriptors
5.2.2.2.2. Type
5.2.2.2.3. Process
5.2.2.2.4. Topic
5.2.2.2.5. Curators
5.2.2.3. Identify experts on keywords
5.2.2.4. Find their best work
5.2.2.4.1. Video
5.2.2.4.2. Audio
5.2.2.4.3. Text
5.2.2.4.4. Images
5.2.2.5. Queue order to consume content
5.2.3. Clip
5.2.3.1. Decide what to clip
5.2.3.1.1. Type
5.2.3.1.2. Mental Models
5.2.3.2. Find clips
5.2.3.3. Add context
5.2.3.4. Add title/hook
5.2.4. Extract lessons
5.2.4.1. Identify key lesson
5.2.4.2. Name lesson
5.2.4.3. Explain lesson
5.2.4.4. Connect to related clips
5.2.5. Summarize
5.2.5.1. Determine what aspect to summarize
5.2.5.1.1. Main Idea
5.2.5.1.2. Lessons
5.2.5.1.3. Etc
5.2.5.2. Put into your own words
5.2.5.3. Simplify
5.2.5.4. Structure
5.2.6. Review
5.2.6.1. Decide what to review
5.2.6.1.1. Ideas
5.2.6.1.2. Craftmanship
5.2.6.2. Notice what you like and why
5.2.6.3. Notice what you don't like and why
5.2.6.4. Share your overall opinion / experience
5.2.6.5. Share tips on how others should consume
5.2.7. Compile
5.2.7.1. Decide on format of compilation
5.2.7.1.1. Book
5.2.7.1.2. Website
5.2.7.1.3. Course
5.2.7.1.4. Search Engine
5.2.7.2. Determine what to compile
5.2.7.2.1. Experts
5.2.7.2.2. Tools
5.2.7.2.3. Resources
5.2.7.2.4. Ideas
5.2.7.2.5. Quotes
5.2.7.3. Determine format of each item
5.2.7.4. Determine structure of compilation
5.2.7.5. Name the compilation
6. 6. Share
6.1. Publish
6.1.1. Copy and paste text
6.1.2. Copy over visuals
6.1.3. Test all links
6.1.4. Add tags / hashtags
6.2. Promote
6.2.1. Post to socials
6.2.1.1. Extract clips
6.2.1.1.1. Quotes
6.2.1.1.2. Visuals
6.2.1.1.3. Videos
6.2.1.1.4. Ideas
6.2.1.2. Make them standalone
6.2.2. Syndicate
6.2.3. Share with list
6.2.4. Tag people
6.2.5. Build relationships
6.2.6. Share in groups
6.2.7. Share one-on-one
6.2.8. Add to sales funnel
6.2.9. Engage partners
6.3. Reflect
6.3.1. Collect data
6.3.1.1. Quantitative
6.3.1.1.1. Views
6.3.1.1.2. Shares
6.3.1.1.3. Likes
6.3.1.1.4. # Comments
6.3.1.1.5. CTA Clicks
6.3.1.1.6. CTA Conversion Rate
6.3.1.1.7. Readthrough Rate
6.3.1.1.8. New follows
6.3.1.2. Qualitative
6.3.1.2.1. Comments on content
6.3.1.2.2. Comments in social media
6.3.1.2.3. Reader Interviews
6.3.1.2.4. Reader Surveys
6.3.2. Put in spreadsheet
6.3.3. Analyze
6.3.3.1. Research what resonated the most
6.3.3.2. Understand why it resonated
6.3.4. Strategize
6.3.4.1. Brainstorm new article ideas