Rainey Sales Strategy & Tactical Planning
por Daphane Simmons
1. Strategic Goal
1.1. Increase Capacity
1.2. Increase Sales Revenue
2. Marketing Strategy
2.1. Customer Retention
2.2. Customer Propecting
2.3. Customer Leads
2.3.1. Outbound
2.3.2. Inbound
2.4. How Large is Market
3. Value Prop
3.1. Innovative Designs
3.2. Design with Expert MD
3.3. Fast Delivery
4. Presentation
4.1. Contract that's Automated
4.2. Sales Presentation
4.3. Promo
5. CRM
5.1. Utilize Technology
5.2. Manage Customers
6. Customer
6.1. Larger Budget
6.1.1. Hospitals
6.1.2. Medical Centers
6.2. Smaller Budget
6.2.1. Patients
6.3. Quick to Purchase
6.4. Toughest to Sale
6.5. Medium Budget
6.5.1. MDs
6.6. Which Customers
6.7. Who are the A, B, C, D,F ?
6.8. Current Relationships
6.8.1. Accessible
6.8.2. Innovative
6.8.3. Difficult
6.8.4. Team Profile
7. SWOT
8. Recruiting
9. Partnerships
10. Team
10.1. Salesperson
10.1.1. Sales Support
11. Goal Objectives
11.1. Increase Capacity
11.1.1. Add Team Members
11.1.2. Maximizing Technology
11.1.3. Identify Funding
11.2. Increase Sales Revenue
11.2.1. Add Team Members
11.2.2. Maximize Product Mix
11.2.3. Improve Processes
11.2.4. Maximizing Technology
12. Products - Main Product
12.1. Move Fast
12.1.1. Unisex Item
12.1.1.1. Who are these customers
12.1.2. Breast Lift
12.2. High in Volume
12.2.1. Unisex
12.3. High Margin
12.3.1. Unisex
12.4. Low Margin, Volume,Slow
12.4.1. Women Upper/Lower Body