1. promoting your app
1.1. channels
1.1.1. social networks
1.1.1.1. Twitter
1.1.1.2. Facebook
1.1.1.2.1. page
1.1.1.2.2. users writing comments and solutions about your app
1.1.2. XDA
1.1.3. Blogs
1.1.3.1. Android PIT
1.1.4. weekly updates
1.1.5. app store optimization
1.1.5.1. keywords
1.1.5.2. have user rate the app
1.2. app look and feel
1.2.1. get a designer
1.2.2. pays out
1.2.3. http://www.androidicons.com/
1.2.4. http://subphisticated.com/
2. ads as your revenue stream
2.1. types
2.1.1. banner ads
2.1.2. overlay
2.1.3. subscriptions
2.2. provider
2.2.1. direct ad providers
2.2.1.1. madvertise
2.2.1.2. admob
2.2.2. ad collectors
2.2.2.1. mobclix
2.2.2.2. smatoo
2.2.2.2.1. international
2.2.2.2.2. own sdk
2.2.2.2.3. 60 ad networks
2.2.2.2.4. take about 10%
2.2.2.3. close to 100% fill rate
2.3. fill rate
2.4. house ads
2.4.1. own ads
2.4.1.1. other apps
2.4.1.2. own direct ad contracts
2.5. ad caching
2.5.1. caching ads possible for a few minutes
2.6. pay per
2.6.1. click
2.6.1.1. most networks pay fo that
2.6.2. view
2.6.2.1. few networks pay for that
2.7. ad placement
2.7.1. bottom right
2.7.2. close to buttons