1. Facilities Services & Experience
1.1. The characteristic of future facilities in spa
1.1.1. more experimental
1.1.2. More self-services treatment than amenity treatment
1.2. Expectations
1.2.1. Spa virgin (first timer)
1.2.1.1. lower expectations
1.2.2. Spa veteran (frequant spa visitor)
1.2.2.1. higher expectations based on experience & other factors
1.3. Design
1.3.1. Include a variety of accomodations
1.3.2. Focus more on hospitality
1.3.3. There are signature moments & features in every area
2. Product Development & Extension
2.1. Delivering services
2.1.1. mobile apps
2.1.2. flying long-houl
2.1.3. day-care services
2.1.4. retirement homes for elderly spa
2.1.5. cruise ship spas
2.2. General expansion of the media
2.2.1. web based information
2.2.2. informative books
2.2.3. chat rooms
2.2.4. journals
2.2.5. spa friends on site
2.2.6. site
2.3. Business development
2.3.1. Spa directors will need to be business managers, motivators & marketers
2.3.2. Good awareness of how to sell spa to tourism market
2.3.3. Added commercial potential of spas