1. Business ID
1.1. Business Name
1.2. Business Address
1.3. Business Phone
1.4. Business Fax
1.5. Business Cellphone
1.6. Business Email
2. Executive Summary
2.1. Overview
2.2. Products and Services
2.3. Market Analysis
2.4. Marketing Strategy
2.5. Key Objectives
2.6. Financial Overview
2.7. Management Profile
2.7.1. person1
2.7.1.1. Name
2.7.1.2. Contact Details
2.7.1.3. Summary
3. Key Objectives
3.1. Short Term
3.2. Long Term
4. Market Analysis
4.1. Industry Background
4.2. Typical Customer Profile
4.3. Seasonality/Trends
4.4. Market Research Results
5. Products/Services
6. Competition
6.1. Competitors
6.1.1. competitor1
6.1.1.1. name
6.1.1.2. location
6.1.1.3. strengths
6.1.1.4. weaknesses
6.2. Our Competitive Advantage
7. Marketing Strategy
7.1. Promotion
7.1.1. website plan
7.1.1.1. impact
7.1.1.2. e-commerce
7.1.2. advertising
7.1.3. publicity
7.2. Actions
7.2.1. action1
7.2.1.1. Month
7.2.1.2. Method
7.2.1.3. Expected Outcome
7.2.1.4. Cost
7.2.1.5. Person Responsible
7.2.1.6. Done?
8. Product/Service production
9. SWOT analysis
9.1. Strengths
9.2. Weaknesses
9.2.1. Solutions
9.3. Opportunities
9.4. Threats
9.4.1. Solutions
10. Business Structure
10.1. Type Of Legal Entity
10.2. Physical Premises
10.2.1. Facility Required
10.2.2. Location
10.2.3. Distribution Methods
10.2.4. Compliance Requirements
10.2.5. Customer Service Policies
10.2.6. Hours Of Operation
10.2.7. Staff
10.2.7.1. person1
10.2.7.1.1. Name
10.2.7.1.2. Job Description
11. Management/Ownership
11.1. key managers
11.1.1. person1
11.1.1.1. Contact Details
11.1.1.2. Skills Possessed
11.1.1.3. Additional Skills Needed
11.1.1.4. Personal Goals
11.1.1.4.1. Short Term
11.1.1.4.2. Long Term
12. Finance
12.1. Establishment Costs
12.1.1. item1
12.1.1.1. Description
12.1.1.2. Cost To Buy
12.1.1.3. Value Of Existing
12.2. First Year's Projections
12.2.1. Profit And Loss
12.2.2. Cash Flow
12.2.3. Balance Sheet
12.3. Sources Of Finance
12.4. Break-Even Analysis
12.5. Returns On Investment
12.6. Personal Budget
12.6.1. Funds Required
12.6.1.1. personal living cost
12.6.1.2. drawing from business
12.6.2. Projected Profit/Shortfall
13. Action Plan
14. Contingencies
14.1. rainy weather during outdoor events
14.1.1. have marquis on standby
14.1.2. hotel meeting room
15. Key Contacts/Suppliers
15.1. contact1
15.1.1. Name
15.1.2. Phone
15.1.3. Address
15.1.4. Email
15.1.5. Services Offered