1. Time and Innovation
1.1. Business incubators
1.1.1. Start-up and early stage businesses through the provision of facilities, mentoring and coaching, training, networking and seed capital financing.
1.2. Start-up accelerators
1.2.1. Focus on moving technology-based firms rapidly from establishment to early stage venture funding and growth.
2. Planning for short, medium and long-term success
2.1. Short Term
2.1.1. Extension of existing production or ideas
2.2. Medium Term
2.2.1. Relaunch and dramatic recreation of a product or process.
2.3. Long Term
2.3.1. New visions for ways of doing things or a totally fresh type of product.
3. Cycles of innovation
3.1. Business Cycle
3.1.1. Market Economy
3.1.1.1. Connected periods of expansion and then recession
3.1.2. Long waves of economics.
3.1.2.1. New technology or product can create significant economic growth.
3.1.3. Product Life cycle
3.1.3.1. New product introduced to the market. Period of gradual or rapid growth. Reaches maturity consumed, not attracting new buyers or uses. Decline in which replaced by a new product.
3.2. Virtuous cycles - cycle produces a good outcome
3.3. Vicious cycles - generates a negative outcome
4. Politics of business and management
4.1. Political contexts
4.1.1. Institutions, values/interests and power
4.2. Societal perspective - political context existing in the world, Europe, country ,region, city
4.3. Organisational perspective - inside organisation, department, office outside business environment
4.4. Stakeholder analysis
4.4.1. Power vs Interest matrix
4.5. Political astuteness framework
4.5.1. Personal skills, Interpersonal skills, Reading people and situations, Building alignment and alliances, Strategic direction and scanning
4.6. Political astuteness skills
4.6.1. Engage in relationships with other individuals or organisations
5. Organisation and value
5.1. Innovation
5.1.1. Innovation value chain
6. Employment relations
6.1. Economic perspective
6.1.1. Macro-economic level analysis
6.1.2. Micro-economic level analysis
6.2. Types of negotiation
6.2.1. Between managers
6.2.2. Grievance handling
6.2.3. Bargaining
6.2.4. Group problem solving
6.3. Employee inclusion
6.4. Employee participation
6.5. Legal prespective
6.6. Empowerment
6.6.1. Flexible working
7. Accounting for values
7.1. Shareholder value
7.2. Measuring issues
7.2.1. Financial statements
7.2.2. Balance sheet
7.2.3. Income statement
7.2.4. Accrual accounting
7.2.4.1. Historical cost; deprival value and fair value
7.3. Creating shared value
8. Quality and improvement
8.1. Six Sigma
8.2. Quality assurance (QA)
8.3. Quality control (QC)
8.4. Seven key tools
8.4.1. Histogram
8.4.2. Control chart
8.4.3. Scatter diagram
8.4.4. Pareto chart
8.4.5. Checklist
8.4.6. Cause and effect diagram
8.4.7. Stratification
8.5. Perceptions-based quality models
8.5.1. Zone of tolerance
8.5.1.1. Expectation of service level
8.5.1.1.1. Adequate
8.5.1.1.2. Desired
8.6. Quality gaps model
8.6.1. Exploring customer satisfaction
8.7. Dimensions of service quality
8.7.1. Tangibles
8.7.2. Reliability
8.7.3. Responsiveness
8.7.4. Assurance
8.7.5. Empathy
8.8. Strategic improvement
8.8.1. The importance-performance matrix
8.8.1.1. Judge the importance of performance measures to customers
8.8.1.2. Judge the performance against competitors
8.8.1.3. Match performance against characteristics
8.8.1.4. Develop improvement plans
9. Operational risk
9.1. Risk terminology
9.1.1. Hazard
9.1.2. Impact
9.1.3. Likelihood
9.1.4. Risk
9.2. Potential sources of operational risk
9.2.1. Supply failures
9.2.2. Failures within the operation or process
9.2.3. Product/service design failures
9.2.4. Customer failures
9.2.5. Environmental disruption
9.3. Risk assessment matrix
9.3.1. Likelihood
9.3.1.1. Rare
9.3.1.2. Unlikely
9.3.1.3. Likely
9.3.1.4. Almost certain
9.3.2. Impact
9.3.2.1. Negligible
9.3.2.2. Minor
9.3.2.3. Major
9.3.2.4. Severe
9.4. Operational resilience
9.4.1. Operational risk assessment
9.4.1.1. Balance cost and effort of mitigating actions and savings they are expected to bring
9.4.1.2. Risk mitigating strategies
9.4.1.2.1. Avoid
9.4.1.2.2. Reduce
9.4.1.2.3. Transfer
9.4.1.2.4. Share
9.4.1.2.5. Take
10. Marketing in the long-term
10.1. Relationship marketing
10.1.1. Customer loyalty
10.1.2. Customer value and customer satisfaction
10.1.3. Commitment, trust, customer orientation and communication
10.1.4. Service-dominant logic
10.1.5. Types of relationships
10.1.5.1. Seller-maintained
10.1.5.2. Buyer-maintained
10.1.5.3. Bilatera
10.1.6. Marketing loyalty ladder
10.1.6.1. Partner
10.1.6.2. Advocate
10.1.6.3. Supporter
10.1.6.4. Client
10.1.6.5. Purchaser
10.1.6.6. Prospect
10.1.7. Life cycle
10.1.7.1. Awareness
10.1.7.2. Exploration
10.1.7.3. Expansion
10.1.7.4. Commitment
10.1.7.5. Dissolution
10.1.7.6. Indicators
10.1.7.6.1. Psychological
10.1.7.6.2. Behavioural
10.1.7.6.3. Economic
10.1.8. Relationship states
10.1.8.1. Transactional
10.1.8.2. Transitional
10.1.8.3. Communal
10.1.8.4. Damaged
10.1.8.5. Migrate mechanisms
10.1.8.5.1. Exploration
10.1.8.5.2. Endowment
10.1.8.5.3. Neglect
10.1.8.5.4. Betrayal
10.1.8.5.5. Recovery
10.1.8.6. Relationship constructs
10.1.8.6.1. Commitment
10.1.8.6.2. Trust
10.1.8.6.3. Norms
10.1.8.6.4. Dependence
10.2. Internal marketing
10.2.1. Internal marketing communication
10.2.2. Unfair customers
10.2.2.1. Verbal abusers
10.2.2.2. Blamers
10.2.2.3. Rule breakers
10.2.2.4. Rule makers
10.2.2.5. Opportunists
10.2.2.6. Return aholics
10.2.3. Types of employees
10.2.3.1. Brand champions
10.2.3.2. Brand agnostics
10.2.3.3. Brand cynics
10.2.3.4. Brand saboteurs
11. Leadership and management
11.1. Leadership
11.1.1. Taking organisations into the future, finding opportunities
11.1.2. Motivational theories
11.1.2.1. Herzberg’s two factor theory of motivation
11.1.2.1.1. Presence of motivation
11.1.2.1.2. Absence of hygiene
11.1.2.2. Maslow’s hierarchy of needs
11.1.2.2.1. Physiological
11.1.2.2.2. Safety & Security
11.1.2.2.3. Love/belonging
11.1.2.2.4. Esteem
11.1.2.2.5. Self actualisation
11.2. Management
11.2.1. Processes
11.2.2. Planning
11.2.3. Budgeting
11.2.4. Structuring jobs
11.2.5. Staffing jobs
11.2.6. Measuring preformance
11.2.7. Problem solving