LeanUXMachine, Interview techniques, Johanna Kollmann

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LeanUXMachine, Interview techniques, Johanna Kollmann by Mind Map: LeanUXMachine, Interview techniques, Johanna Kollmann

1. title

1.1. How to get more than opinions

2. Lean Startup

2.1. likes the concept of

2.1.1. Get out of the building

3. UX experts have a passion for understanding human behavior

4. Research methods

4.1. ...

4.1.1. (lots)

5. Talk will focus on qualitative research

6. None leading interviews are like a conversation

6.1. are generative

6.2. listen

6.2.1. this way you'll see how the user describes the problem/solution

6.2.1.1. hear them thinking in their terms

7. Much better in person

7.1. Eables observing behavior

8. Define your goals

8.1. Understand who to talk to

8.2. What do you need to observe

8.3. What do you hope to find out

8.4. Articulate your hypothesis

8.5. Identify your own believes

9. Map the topics you want to discuss

9.1. topic map

9.1.1. helps you know what would you talk about

10. Prompts rather than set questions

11. Have a softball question

11.1. to make the person feel more comfortable

11.2. neutralize their interupt-defense mechanism

12. Acive listening

12.1. Receive

12.2. Appreciate

12.3. Summarize

12.4. Ask

13. Ask open questions - don't lead

13.1. Wh questions, not yes/no questions

14. To keep people talking

14.1. "tell me more"

14.2. "what else"

14.3. "tell me a story about it"

14.4. "help me understand that"

15. Echoing & rephrasing

15.1. like Eliza

15.1.1. repeat the last word, to get more elaboration

15.2. summarize what they said

15.3. maintain ping-pong dialog

16. Conversational disequilibrium

16.1. balance the questions & answers

17. How to deal with difficult people

17.1. quite one

17.1.1. sometimes because they're very focussed on something

17.1.2. try ask questions that will trigger them to elaborate

17.2. bored one

17.2.1. usually when giving incentive

17.2.1.1. condition incentive on achieving goal

17.2.2. better stop early

17.3. chatty one

17.3.1. need keep the conversation focussed

17.3.1.1. That's really ineresting, thanks for telling me about it. To continue our..

17.3.1.2. Can I interrupt you? Sorry, I was curious..

18. Do's & Don'ts

18.1. Do

18.1.1. Be the learner not the expert

18.1.2. Ask naiive questions

18.1.3. Ask for specific stories

18.1.4. Allow people time to think

18.1.5. Listen

18.1.5.1. actively

18.1.6. Take notes or record

18.1.6.1. If you're a bad multi-tasker, maybe have someone else that will take notes

18.1.6.2. There's a pen that also records audio

18.1.6.3. Have interns

18.1.6.3.1. example, ask them to mark when the person expresses emotions

18.1.7. Take photos or collect artefacts

18.1.7.1. But explain why to set expectations

18.2. Don't

18.2.1. Be an interogator

18.2.2. Ask questions that sounds like blame

18.2.3. Ask for solutions

18.2.4. Try to solve problems during the interview

18.2.5. Ask what features they want

18.2.6. Pitch your product

18.2.7. Ask people to imagine theoretical situation

19. Have fun!

20. Resources

20.1. Mental Models

20.1.1. Indi Young

20.2. ...