Digital Marketing Glossary

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Digital Marketing Glossary by Mind Map: Digital Marketing Glossary

1. SEO

1.1. Off-Page

1.1.1. Sources Of Backlinks

1.1.1.1. Social Bookmarks

1.1.1.2. Social Networks

1.1.1.3. Forums

1.1.1.4. Article Websites

1.1.1.5. Blogs

1.1.1.6. Press Releases

1.1.1.7. Ads

1.1.1.8. Guest Blog Posts

1.1.1.9. White Hat

1.1.1.10. Black Hat

1.1.1.10.1. Private Blog Networks

1.1.1.10.2. Link Farms

1.1.1.10.3. Manipulated in order to get Authority

1.1.1.10.4. Link Exchanges

1.1.1.11. Videos

1.1.1.12. Podcasts

1.1.1.13. Presentations

1.1.2. Link Building

1.1.2.1. Do-Follows

1.1.2.2. Domain Age

1.1.2.3. No-Follow

1.1.2.4. Page Authority

1.1.2.5. Inbound

1.1.2.6. Outbound

1.1.2.7. Backrub

1.1.3. Popularity

1.1.4. Google Updates

1.1.4.1. Penguin

1.1.4.2. Panda

1.2. On-Page

1.2.1. Titles

1.2.2. Images

1.2.3. Keywords

1.2.4. Meta Descprition

1.2.5. Header Tags

1.2.6. HTML Sitemaps

1.2.7. XML Sitemaps

1.2.8. Website

1.2.9. Content

1.2.10. E-commerce Optimizaion

1.2.11. Shopping Results/Feeds

1.2.12. CTA

1.2.13. User Enagement

1.2.14. Scrolling

1.2.15. Multi Platform Friendly

1.2.16. Goal Conversions

1.2.17. User Interface

1.2.18. Navigation

1.2.19. Bread Crumbs

1.2.20. Site Architectutre

1.2.21. Content Architecture

1.2.22. Categories

1.2.23. Speed Optimization

1.3. Natural Language Processing

2. Paid

2.1. Adwords

2.2. FB Ads

2.3. Re-Targetting

2.4. Keywords

2.5. Targeting

2.6. Cost Per Click

2.7. Bid

2.8. Instant Traffic

2.9. Reach

2.9.1. Inventory

2.10. Quality Score

2.10.1. Relevant Landing Page

2.10.2. Relevant Keywords

2.10.3. Relevant Headline

2.10.4. Copy

2.11. PIXEL

2.11.1. Collect Data

2.11.2. Optimize for Conversions

2.11.3. Remarket

2.11.4. Customise Personalise Your Message

2.12. Split Test

2.13. Cookies

2.14. Display Ads

2.14.1. Formats

2.15. Google Adsense

2.16. Custom Audience

3. Metrics

3.1. ROI

3.2. Impressions

3.3. ROAS

3.4. Cost Per Lead

3.5. Cost Per Acition

3.6. LTV

3.7. Retention Rates

4. Types of Traffic

4.1. Paid

4.2. Owned

4.3. Earned

5. Mobile

6. Social Media Marketing

6.1. Online Reputation Management

6.2. Listening

6.3. Responding

6.4. Networks

6.4.1. Likes

6.4.2. Retweets

6.4.3. Shares

6.4.4. Pins

6.4.5. Comments

6.4.6. Tags

6.4.7. Hastags

7. Analytics

7.1. Aquistion

7.2. Visitor Flow

7.3. Earning Per Click

8. Marketing Funnel

8.1. TOFU

8.1.1. Free Gift

8.1.2. Report

8.1.3. Lead Magnet

8.2. MOFU

8.2.1. Coupon Codes

8.2.2. Loyalty

8.3. BOFU

8.3.1. Upselling Them

8.3.2. Frequency

8.3.3. Return back

9. Content

9.1. Formats

9.1.1. Text

9.1.1.1. Blog

9.1.1.2. Website

9.1.1.3. Emails

9.1.1.4. Social Media Updates

9.1.2. Images

9.1.2.1. Gif

9.1.2.2. Infographics

9.1.3. Videos

9.1.4. Audio

10. Email Marketing

10.1. List Building

10.2. Open Rates

10.3. Spam Scores

10.4. Bounce Rates

10.5. Subscribers

10.6. Auto Responder Series

10.7. Broadcast Emails

10.7.1. Batch and blast

10.8. Solo Ads

10.9. Spam

10.9.1. Law

10.10. Black List

10.11. Unsubscribe

10.12. Opt-Out

11. Marketing Automation

12. Conversion Rate Optimization

13. Website

13.1. Primary Pages

13.1.1. Faq's

13.1.2. Testimonials

13.1.3. About

13.1.4. Contact

13.1.5. Careers

13.1.6. Legal Stuff

13.1.6.1. Privacy Protection

13.1.6.2. DMCA Lists

13.2. Testimonials

13.3. Products

13.4. Services

13.5. Blog

13.5.1. Relevant Content

13.6. Contact Forms

13.6.1. Opt-ins

13.6.2. Case Studies

13.7. Downloadable Resources

13.7.1. White papers

13.7.2. Case Studies

13.8. Media / PR Coverage

14. Affiliate Marketings

15. Outsourcing

15.1. Post a project

15.2. Bid for a project