1. Metrics
1.1. ROI
1.2. Impressions
1.3. ROAS
1.4. Cost Per Lead
1.5. Cost Per Acition
1.6. LTV
1.7. Retention Rates
2. Types of Traffic
2.1. Paid
2.2. Owned
2.3. Earned
3. Mobile
4. Content
4.1. Formats
4.1.1. Text
4.1.1.1. Blog
4.1.1.2. Website
4.1.1.3. Emails
4.1.1.4. Social Media Updates
4.1.2. Images
4.1.2.1. Gif
4.1.2.2. Infographics
4.1.3. Videos
4.1.4. Audio
5. Marketing Automation
6. Affiliate Marketings
7. SEO
7.1. Off-Page
7.1.1. Sources Of Backlinks
7.1.1.1. Social Bookmarks
7.1.1.2. Social Networks
7.1.1.3. Forums
7.1.1.4. Article Websites
7.1.1.5. Blogs
7.1.1.6. Press Releases
7.1.1.7. Ads
7.1.1.8. Guest Blog Posts
7.1.1.9. White Hat
7.1.1.10. Black Hat
7.1.1.10.1. Private Blog Networks
7.1.1.10.2. Link Farms
7.1.1.10.3. Manipulated in order to get Authority
7.1.1.10.4. Link Exchanges
7.1.1.11. Videos
7.1.1.12. Podcasts
7.1.1.13. Presentations
7.1.2. Link Building
7.1.2.1. Do-Follows
7.1.2.2. Domain Age
7.1.2.3. No-Follow
7.1.2.4. Page Authority
7.1.2.5. Inbound
7.1.2.6. Outbound
7.1.2.7. Backrub
7.1.3. Popularity
7.1.4. Google Updates
7.1.4.1. Penguin
7.1.4.2. Panda
7.2. On-Page
7.2.1. Titles
7.2.2. Images
7.2.3. Keywords
7.2.4. Meta Descprition
7.2.5. Header Tags
7.2.6. HTML Sitemaps
7.2.7. XML Sitemaps
7.2.8. Website
7.2.9. Content
7.2.10. E-commerce Optimizaion
7.2.11. Shopping Results/Feeds
7.2.12. CTA
7.2.13. User Enagement
7.2.14. Scrolling
7.2.15. Multi Platform Friendly
7.2.16. Goal Conversions
7.2.17. User Interface
7.2.18. Navigation
7.2.19. Bread Crumbs
7.2.20. Site Architectutre
7.2.21. Content Architecture
7.2.22. Categories
7.2.23. Speed Optimization
7.3. Natural Language Processing
8. Paid
8.1. Adwords
8.2. FB Ads
8.3. Re-Targetting
8.4. Keywords
8.5. Targeting
8.6. Cost Per Click
8.7. Bid
8.8. Instant Traffic
8.9. Reach
8.9.1. Inventory
8.10. Quality Score
8.10.1. Relevant Landing Page
8.10.2. Relevant Keywords
8.10.3. Relevant Headline
8.10.4. Copy
8.11. PIXEL
8.11.1. Collect Data
8.11.2. Optimize for Conversions
8.11.3. Remarket
8.11.4. Customise Personalise Your Message
8.12. Split Test
8.13. Cookies
8.14. Display Ads
8.14.1. Formats
8.15. Google Adsense
8.16. Custom Audience
9. Social Media Marketing
9.1. Online Reputation Management
9.2. Listening
9.3. Responding
9.4. Networks
9.4.1. Likes
9.4.2. Retweets
9.4.3. Shares
9.4.4. Pins
9.4.5. Comments
9.4.6. Tags
9.4.7. Hastags
10. Analytics
10.1. Aquistion
10.2. Visitor Flow
10.3. Earning Per Click
11. Marketing Funnel
11.1. TOFU
11.1.1. Free Gift
11.1.2. Report
11.1.3. Lead Magnet
11.2. MOFU
11.2.1. Coupon Codes
11.2.2. Loyalty
11.3. BOFU
11.3.1. Upselling Them
11.3.2. Frequency
11.3.3. Return back
12. Email Marketing
12.1. List Building
12.2. Open Rates
12.3. Spam Scores
12.4. Bounce Rates
12.5. Subscribers
12.6. Auto Responder Series
12.7. Broadcast Emails
12.7.1. Batch and blast
12.8. Solo Ads
12.9. Spam
12.9.1. Law
12.10. Black List
12.11. Unsubscribe
12.12. Opt-Out
13. Conversion Rate Optimization
14. Website
14.1. Primary Pages
14.1.1. Faq's
14.1.2. Testimonials
14.1.3. About
14.1.4. Contact
14.1.5. Careers
14.1.6. Legal Stuff
14.1.6.1. Privacy Protection
14.1.6.2. DMCA Lists
14.2. Testimonials
14.3. Products
14.4. Services
14.5. Blog
14.5.1. Relevant Content
14.6. Contact Forms
14.6.1. Opt-ins
14.6.2. Case Studies
14.7. Downloadable Resources
14.7.1. White papers
14.7.2. Case Studies