1. Goals
1.1. Positioning
1.1.1. Inspirational Brand
1.1.2. Value for Money
1.1.3. Quality
1.2. Awareness
1.2.1. Frequent Posting
1.2.2. One channel - one target focus
1.2.3. Events
1.3. Channels Traffic
1.3.1. Giveaway
1.3.2. Influencers
2. Channels
2.1. Website
2.1.1. New collections
2.1.2. Promotions
2.1.3. Community space
2.2. Youtube
2.2.1. Inspire
2.2.1.1. Fasion
2.2.1.2. Attittude
2.2.2. Product Details
2.3. Twitter
2.3.1. Trends
2.3.2. Interact
2.3.3. Younger Audience
2.3.3.1. Attract future customers
2.3.3.2. Retain current customers
2.4. Facebook
2.4.1. Get to know customers
2.4.2. Post real stories
2.4.3. Announce Giveaway
2.5. Instagram
2.5.1. Posts
2.5.1.1. Pictures
2.5.1.2. Small videos (10'')
2.5.2. Insta-stories
2.5.2.1. Influencers take-over
2.5.2.2. Feedback polls
2.5.2.3. Campaigns and Giveaways
3. Approach: Storytelling
3.1. Customer in Center
3.2. Real and authentic
3.2.1. Women
3.2.2. Places
3.2.3. Life / Routine
3.3. Brand Purpose (WHY)
3.3.1. Independence
3.3.2. Women empowerment
3.3.3. Dreams Pursuiment
3.3.4. Freedom
4. Build Strong Community
4.1. Website
4.1.1. Share customer looks
4.1.2. Special offers to loyal custoemrs
4.2. Adjust to consumer behavior
4.2.1. React to customer's posts
4.2.2. Use channels functionalities
4.2.2.1. Gif
4.2.2.2. Polls
4.2.2.3. ...
4.3. Track analytics in Social Media
4.3.1. Improve/ Pay (low engagement)
4.3.2. Understand what works better