A Guide To Write Seo Friendly Product Description For Your Business

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A Guide To Write Seo Friendly Product Description For Your Business by Mind Map: A Guide To Write Seo Friendly Product Description For Your Business

1. 1. Highlight the key features

1.1. Generally ecommerce website has immense amount of competition. To stand against the competition, it is important to highlight more and more key features. Consider discussing about some key selling points within the description. Online buyers are generally in hurry so they only scan for important points only.

2. 2. Get the understanding of the products

2.1. When you don’t convey the understanding of the product, you may not be able to discuss important features which users are highly passionate about. It is important on the part of the writers to understand the manufacturing or developing of a products. Without knowing about the product, a general introduction will obviously skip unique selling points. For writing SEO friendly product description you need to know Know the purpose and use of a product

2.1.1. Try the demo about “how it works” Evaluate key benefits for the intended users Ask the manufacturers for technical details Conduct your own research.

3. 3. Define your own targeted audience

3.1. Every product has its own set of audience but it depends on how quickly you target it towards them. You will have to define the people who will be interested in your product. Experts from product description writing services ( https://www.scriptbaron.com/product-description ) suggest that for writing a more focused product description, it is important to identify the buyers persona. Create a buyers persona and evaluate the common behaviour of the targeted audience to create an exceptional product description.

4. 4. Use plain language

4.1. The selection of words for product description should be utterly simple and may depends on the need of targeted audience. While addressing your targeted audience, it is important to analyse the vocabulary that they use. To ensure maximum readability, it’s vital to use simple language in your product description. Online shopping is general behaviour now and people are really reluctant towards confronting words or language that they don’t understand.

5. 5. Be informative

5.1. Search engine always love content which proves to be informative. You can make your product description informative by discussing the possible benefit of the product. It is best to avoid fancy jargons such as best selling, most demanding etc which can create a detrimental effect on the product. An SEO friendly product descriptions are the one which explain the core features and benefits of the product along with its practical usage.

6. 6. Write unique, distinctive product copy

6.1. Your product description should always be unique. Most of the marketers use copied product description which make the product description steal and uneffective. Search engine algorithm can easily identify copied description and reduces the ranking of the product significantly.

7. Source : http://www.apsense.com/article/a-guide-to-write-seo-friendly-product-description-for-your-business.html