Media practice of WeChat subscription accounts in Melbourne

1. Ethnic media and Chinese ethnic media in Australia

1.1. Multi-ethnic public sphere

1.2. Chinese identity

1.3. Integration into Australia

2. Contemporary Chinese studies

3. Community practice

3.1. Chinese migrants in Australia

4. Ethnic media policies in Australia

4.1. Multiculturalism in Australia

4.1.1. Migration histories and colonial histories in Australia

4.1.1.1. Race

5. Newsroom practice on social media

5.1. Newsroom practice

6. Media practice of ethnic media

6.1. News production, circulation and reception

6.2. Labour pattern

6.3. Marketing philosophy

6.4. Professionalism

6.5. Ethnic identity

6.6. Interaction with the mainstream Australian media

6.7. Interaction with peer Chinese ethnic media organisations

7. WeChat

7.1. Chinese social media

7.1.1. Platform studies

7.1.1.1. Social media