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Section 103 Phase 1 by Mind Map: Section 103 Phase 1
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Section 103 Phase 1

- e-shop ( low presence of e.shops in the actual industry) - since bargaining power of supplier is high because product is unique so then we can have high prices - not many organic suppliers - provide convienent stores

Varying IRs

Government regulation demanding healthcare be publicly funded.

Increased competition from more private clinics

Economic conditions leaving patients with little money to spend on elective surgeries from private health care providers, Losing doctors to public facilities, Losing patients to clinics abroad e.g. Mexico and United States

As a new company, would be difficult financially.

Group 317 City Workforce

Adequate - Opportunities: Overrall you've done a good job at getting to the "idea generation" part of the project. However you need to take one step back, and do a thorough analysis of the opportunities and threats in your environment. Right now, you're jumping ahead to the "solution" part, before even doing a thorough analysis of the environment & potential problems/sources of opportunity that may be present. Threats: You've presented a hybrid of concerns ( internal to company) and threats, with little-to-no justification for your choices. Take the threat of " online job search services" for example. I agree with you that it is a viable threat ( eg potential canabalization of sales, rendering City Workforces services null & void, or even Work Force needing to reach critical mass with online users in order to be viable etc), however you need to go one step further and provide me with some sort of justificiation as to WHY this is a threat. Right now, other online job search services are not threata. They just exist/operate in the same market as Work Force. I see what you're trying to get at, but you need to make it clear. Also asking rhetorical questions is not a threat.


expand their database of workers to have a larger pool of applicants for companies to choose from

expand geographically to new cities

focus on long-term hiring as well

show potential applicants companies that are connected with work force- show opportunities/why they should use this service


other online job search services- easier to upload your resume/ cover letter- not based on one city

what happens when the recession is over? will this service be as popular considering it is short-term? what if companies want to focus on long term employment?

Group 302

Weak- Needs reasoning for your opportunities and threats. For example, how GoodFoods will be benefited by teaming up with Safeway? Is there any opportunity on improving customer experience? Overall, the opportunities and threats are relevant. However, I would like to see some threats that are more related to the case. For example, consumers may not understand the benefits of consuming organic food. How to mitigate? Educate consumers about the benefits of organic foods!


-Larger chains- like safeway or save on

oil prices

natural or man-made disasters, New node

crop/ animal disease- such as mad cow

farmers strike- if farmers go on a strike then organic products will be out of the market --> prices will go up

New node


restaurants looking for organic products, New node

team up with larger chains such as safeway

speciality market niche

vancouver- living conditions and culture

New node

Group 301 MoveIT

Weak+ Not sure about providing storage services as a new service differentiation. It means that MoveIT enters a new market and therefore extra start-up cost (Renting warehouse, marketing events) is required. I would rather have MoveIT focus on improving their current moving service. Also, I would like to see more how would you optimize your truck team during off-season vs peak period.


In need of service differentiation, Provide storage services

Develop onboard tracking monitors that enable customers to access van location and projected arrival information.

Provide online data base that allows customers to book appointments more efficiently and store our own information.

During start/end of school year, we could offer student packages/discounts. Since Van has many universities.


Limited marketing capacity., Target a different niche than existingcompanies, Add extra services to moving such as storage.

Self-service as a substitute., Target students who don't usually own sufficient moving technologies.

Gas prices, carbon taxes and insurance cost., Increase price of services, Decrease input costs

What are the oppotunities for (threats to) your company? How do you take advantage of (mitigate) them?

305 VanRealty

Weak+ Needs better reasoning. New laws are listed as both opportunities and threats. And therefore, you need to clarify why new laws can be an opportunity and also a threat for VanRealty. Another example would be how do you take advantage of the existing customer loyalty and immigrants? It is very important for a small company like VanRealty because both will give them new customers and potentially many businesses. Your group did a good job on identifying and explaining threats and using IT to promote your business.


Internal, Competitive Rivalry between different real estate agents, Firms that merge together to enlarge their market share

New laws regarding to housing construction, Laneway Housing

E-Commerce: Craigslist

Economy: Depression and Recession, Graduates are less likely to move out of their exit



Existing Customer Loyalty

Strategies: Utilizing Internet, Search engines, social networks

Iphone Apps: Updates on the market

New Laws

New Housing Market from a change of land use, Ex. Vancouver Olympic Village

Group 307 - VanRealty

Weak - Needs better reasoning for the opportunities and threats. How do you mitigate the threats that there are few properties to sell or from competitors? Also, I do not see how other firms merging to dominate the market will become an opportunity for Van Realty. One big opportunity for Van Realty is the immigrants because they are a new source of customers.


Expanding Market, Other firms merging to dominate the market

Demand shock outwards for property, E.G. after olympics?


High competition from other firms

Accesibility for communication from customer to other firms, Customers realizing cheaper prices

Few properties to sell

Increases in any taxes or prices

Climbing standard of living, Can also drive demand up, More money entering the market

Group 316: MoveIT

Good Your threats are really good. I really liked that you interpreted key evolvements in your industry and classified them either as opportunties or threats ( e.g. " Many moving companies have started scamming customer…."). Whilst these are great, try to provide me with some hard data (provide examples,stats etc) in the future phases and tell my WHY you believe these are valid threats. As a tip: Always try and substantiate statements with reasons and provide some rationale for why you believe these are opportunties/threats. Also,It would've been great if you had directly referenced Porter's 5 Forces in your analysis. when you've elaborated on your opportunities, a lot of the time you have spoken about the solution/ideas to capitalize on the opportunity. This is great, but beyond the scope of this task. Making this link early on however will help you out in the future phases.


Not a lot of substitutes to moving, Could market storage options, Expand to more markets

Not really dependent on big suppliers(assets are fixed), Can therefore increase fleet of vehicles or hire more workers

Increase in income of the general population (due to more people going to university and getting higher paying jobs) increases the likely hood of using a moving company because they now have more disposable income, Choose a wealthier target market, Increase advertising


Increase in fuel costs, Use more eco friendly vehicles, Add an extra charge per mile driven

Government policies imposing stricter regulations, Abide by rules and broadcast that to customers

People can use their own cars, Offer packing services

Many moving companies have started scamming customer: giving a lowball price then demanding more once the stuff is loaded, Sign contracts with customers to ensure the same quoted price

Many other competitors in the market that are more well known (U-Haul), Increase advertising, Partner with other more well known moving companies

Group 319 Work force

Adequate Opportunities: You've listed a great deal of strengths, but few opportunities. Remember a strength is something internal ( relates to the company. E.g. " Ability to do projects all over the world"). An opportunity is something external to the company(e.g. " Unemployment rates"). I do like however, how you've tried to incorporate course frameworks such as Porters 5 forces to assist in your analysis. This is what I'd ideally like to see more of in the future: integrating and using course material to assist you in your analysis. Now take it one step further: tell me WHY for example you believe " threat to entrance is low." As a tip: ALWAYS justify your observations and statements. Also, "online CRM" is an idea to an opportunity. Please review your notes on Profesor Monu's classroom discussion on idea vs. opportunity. Threats: For these threats you need to provide some reasoning and/or rationale as to why these are in fact threats, and if you like, what the ramphications might be of these threats to WorkForce. As I would like to see more rationale behind how high competition prevents you from growing revenues??? This reasoning isn't sound.


Ability to do projects all over the world

diversified workforce - develop a vast data base

Unemplyment rates

optimizing clients hiring time and money, New node

online crm (intranet)

threat to entrance is low


Intenal HR

online competitions -

under the table hiring - head hunters

hi competition creates prevents us from growing our revenues or rates.

Group 320

Good+ Thank you for using Porters 5 Forces in your analysis! It made reviewing your work relevant,succinct,and clear. In turn your content was accuracte and your interpretation were of a high quality. Now take it one step further and tell me what the implications of these opportunities and threats may be. You've done this for some points such as " threats of sustitutes is high because...." but not for others " new entrants in the industry." Also be careful not to mix up what an idea is and what an opportunity is. "Provide convenience stores" is an idea, not an opportunity. Remember, an opportunity/threat is something external to the company and an idea/solution is something that comes about because of an existing opportunity/threat in the environment in which your company operates.



- new entrants in the industry - rivalry among existing competitors because it is such a small market - threat of substitutes is high because cheaper non-organic food

Group 315 - DataMed

Good+ Thank You! It was a pleasure to read your analysis. Thank you for substantiating your reasoning + rationale for each of your opportunities and threats. No just find hard, statiscial data to justify your opportunities/threats. In addition, your node that further elaborates on "baby boomer generation" is an idea and not an opportunity. Refer to class notes of the class discussion Professor Monu gave on idea vs. opportunity

Threat - Increased funding for Public healthcare

allows public healthcare to offer more to public

Threat: Public health sector becomes stronger- ie. shorter wait list times, more available doctors and nurses, etc.

no longer massive wait times which often make people turn to private healthcare

**Opportunity - baby boomer generation getting older and may need additional healthcare on top of what is provided through the government --> have to go private

this will allow private healthcare to increase there customer base

Possibility to cater there business to this generation

Opportunity - decreased funding for public healthcare

Threat: Public health sector becomes stronger- ie. shorter wait list times, more available doctors and nurses, etc.

Threat - Change in government regulations

If government increases the benefits that public health care will offer less people will turn private

Opportunity - increased private investment in the private healthcare sector.

more money to spend on each customer and money to improve technology and services

New node

Threat- people losing benefits, have to switch to public

Group 314 - VAnalyst

Adequate - "Vanalyst can create its own niche.." This is an idea, not necessarily an opportuntity. Review notes from Professor Monu's class discussion on idea vs. opportunity "Could develop a software system" is an idea/solution, not an opportunity. It's a good idea though, even though beyond the scope of the task at hand. Overrall you've done a good job at getting to the "idea generation" part of the project. However you need to take one step back, and do a thorough analysis of the opportunities and threats in your environment. Right now, you're jumping ahead to the "solution" part, before even doing a thorough analysis of the environment & potential problems/sources of opportunity that may be present. Your threats are good, but take them one step further by telling me your reasoning/rationale as to why you believe these are in fact VALID threats to Vanalyst. How are these actual threats? Using the Porter's 5 Forces model may help you develop answers to these questions.Making that link clear will play an integral role in the success of your project.


VAnalyst can create its own niche through smaller LOCAL investors

could develop a software or system that would allow it to effectively communicate with its clients and show real time investment portfolio status

being a new company can attract 'new' clients such as students and can increase networking


VAnalyst is a new 'entrant' in a very capital heavy industry

Economic downturns from politics, other company performances, etc

has limited "networking" compared to other multinational companies

lots of corporations are trying to achieve the same goal (being the company on top)

Group 312 MoveIT

Adequate Threats: The first is not a threat, but rather a potential weakness ( e.g. being a smal moving company). Remember threats/opportunities = things that you observe in the current environment. They are "outside" of the company. Strengths/Weaknessess are "inside" the company. Opportunities: substantiate with data your observation that new apartments + houses are being built in the current environment and economic climate that MoveIT operates in. Under threats, you just stated two contradicting "if" scenarios ( one where real estate prices are high, thus surmizing that there would be an increased demand for movers the and one in which the economy goes down, thereby surmizing that there would be a decline in the demand for movers). This is a little confusing. Do not present "what-if" scenario's but rather what you beleive ( based on facts) are trends in this environment. "Being a small company….making decisions quickly…" = This is not an opportunity but rather a potential strength/weakness I like how you've used a Porter's Five Forces component( namely supplier power) to analyze opportunities. This is GREAT!!!This is what you should be doing when analyzing threats. Integrate models taught in class to help you do your analysis for this project. You will find the quality of your output increasing considerably! Thanks for going one step further with a Mitigation component. Your first problem is more of setting up an Business Strategy, rather than an "outside" threat however. But this is a good start. For the project you may want to define your Business Strategy, and from there see how to develop and IS Strategy( the role you want IT to play in the org/the role you want it to fulfill) and IT Strategy( the actual technology you will chose to implement) that aligns with your Business Strategy.


We're a small moving company, so more customers are likely to go to larger, well known companies then us, If the economy goes down, less people will be buying houses and moving, so they will need our complany less, If Real estate prices are high, once again less people are likely buy houses, and not need us

Substitutes are available. Movers may get friends or families with vans to move their things instead of using our moving service


Apartments and houses are being built so new residences will require a moving service

Being a small company, we can make business decisions quickly and adapt to changing markets

Supplier is low. There aren't a lot of moving services available in the area's market so their choice to our service may be limited

Student/on campus residences often require their belongings to be moved (first and second years or transfer students)

New node


Problem: small moving company. Mitigation: carefully select target market (emphasize personal aspect). Marketing budget, Problem: bad economy. Mitigation: Develop different value packages; adjust according to present financial ability

advertise to target markets that suit our company for example student residence, and areas where new houses are being created

Group 308 - Good Food

Adequate- Your group did a good job on identifying opportunities and threats. However, I would like to see how you would mitigate those threats. Also, I would not recommend Good Food to grow organic food by themselves because the start-up cost (Purchasing farmland, ensuring quality) is probably high. I would rather invest money in educating young consumers on benefits of having organic food in order to source new potential customers.


Backward integration: We can go into growing the organic foods ourselves

Market for organic foods is becoming more mainstream

Aging population values healthy, organic foods and is willing to pay a premium for them

Trends towards supporting local businesses, and buying local foods


E-Commerce: Increased competition other companies selling groceries online

Growing popularity of organic foods could cause shift of power to farmers

Potential price wars with competitors

Receptive to economic conditions - organic foods can easily be substituted with regular, cheaper foods

Group 309 - MoveIT

Weak Apart from stating opportunities and threats,explanation is needed. For example, why the rising gas prices and carbon taxes will become a threat to MoveIT and how would you mitigate it? Or why expand geograhic reach is an opportunity for MoveIT? Overall, most opportunities and threats make sense.

Threat: Rising gas prices & carbon taxes

Opportunity: Located in immigrant city - high demand for movers

Opportunity - Lots of universities with residences in the city, high demand

Opportunity: Expand geographic reach


Threats: Existing well established companies ie) UHaul

Opportunity: Just renting out truck & not providing full service

Opportunity: Implement an MIS system that will improve scheduling and increase efficiency

Opportunity: Price discrimination based on the time of year (ie: back to school = more expensive!)

Threat: Insurance costs for new vehicles and drivers (restricts expansion)

Group 310

Good- Your group did a very good job on identifying and explaining opportunites and threats. Another threat is that how you can find customers when the unemployment rate is low. It can be another threat to City Workforce.


- Possible to combine with user contributed model to leverage the benefits of both models

- Demand for our product goes up as unemployment goes up

- Joint venturing with other job search and employment companies, network globally as everything hinges on networks

- Highly reliant on MIS, so changes can give us an edge

- Building a barrier to entry based on strong good will and marketing, focus funds on marketing rather than admin

- There will always be a demand for the service over time, so although our technology must upgrade, the product will always be demanded

Easy to globalize, because no need for a single language or home base, create an international market

Expanding Mobile market for apps and software, build apps

No need for brick and mortar office, stay online and keep costs down


- Competition from user contributed sites, offer that same service ourselves but with the benefits of full service

- Fewer job opportunities for our customers during bad economies, build networks globally where markets may be in different shape

- Barriers to entry are low, build up good will and brand names

- No switching costs between competitors, encourage rewards for loyalty

- Always looking for new customers, as each success looses us a customer, create a referral program

- Highly reliant on MIS, constantly monitor the market to see where technology is heading

Van Realty 303

Adequate Overall, your group did a good job on identifying opportunities and threats. However, I would like to see you to identify more opportunities on reducing costs and improving customer service. Building a close relationship with customers (as mentioned in company description sheet) will help a small company like VanRealty.


Good market environment: There will always be a need for real estate (ie. bad buyer market = good seller market, and vice versa)

Breaking into rental market as well as traditional sales

Providing detailed previews of properties listed exclusively by us to capture clients

Take advantage of social networking sites to search out clients

CONSUMERS:, people have growing incomes therefore more opportunity to buy houses


People selling homes by themselves, C2C property sites, New node, Self-selling sites include: Craigslist, Kijiji, etc

Too much competition from other firms, Established online presences include and, Established brick-and-mortar firms like Sutton, Remax, etc may do their consulting in-house

ECONOMY:, Depends on state of economy: if in recession consumers have lack of purchasing ability due to low incomes

Group 306- City Workforce

Weak+ I am not sure if workers have a higher chance get hired because there should be less job vacanies during an economic recession. However, I like the idea on how you take advantage of this opportunity and the analysis of having this system. The threat makes sense. However, I would want to see how you mitigate it and there should be more threats in City Workforce.


Good for economy during a recession because of unemployed people having a higher chance of being hired

if develops an effective system to match employers to employees then can be used not just for short term employment but long term employment


Will have many applicants, chances of having strong applicants that fit a company are high

Short term commitment only, strength in figuring out what or how you can improve what you're looking for as an employee/ as a job during short term time period


Many applicants, chances of having weak applicants is very high, need efficient system to eliminate numerous weak candidates

If recession ends, it's the end of city workforce, need a way to keep the industry growing

Have to match up companies really well otherwise no other company would want to use them

Might not be able to differentiate truth tellers from liars


Low entry barrier, easy to get into, could have competition appear suddenly

New node

New node

Group 318: Data Med

Adequate Opportunities: You've presented some good opportunities, but intermixed them with ideas ( e.g. "potential for global expansion…" , "Price discrimination....", "if more efficient..." All of these are ideas to the opportunity of "Inc. Gov Support for private clinics..." Remeber, threats and opportunities are environomental factors existing outside the company. Threats: None provided. Please take the time to do this analysis as it will be useful in the next phases of the project



Increased waiting lists for publicly funded facilities, Increased government support for private clinics e.g. grants and subsidies, Potential for global expansion if the Clinic in Vancouver is sucessful, Price discrimination can be implemented by charging consumers different prices based on urgency of surgery or availability of OR space, If more efficient than public system, could receive consulting contracts or treatment contract from governments

Group 11: Good Foods

Adequate "Standard of Living Improving" - provide hard data to back up this "statistical" trend that you have discovered. Also be more specific? For whom has the standard of living improved? All Canadians or the middle-to-upper class? Depending on this data, show if there is in fact an alignment or relevance - e.g. Is Good Foods targetting the same customer group as those that have seen a rise in their standards of living. As you see, it is imperative to make the link clear as to why you think an observed trend of "improving standards of living" is in fact an opportunity for Good Foods Canada. Refer to class discussion notes and comments Professor Monu made on idea vs. opportunity. "Higher switching costs"- please provide some reasoning for this and show how it is relevant and adequate threat. Why would there be a high switching cost? Why are customers currently loyal to exisiting local organic food stores? Do these stores have better integrated internal processes? Have they leveraged information technology better than most stores? A useful tip: try and always integrate classroom learnings and keep the context of the course in mind when doing analysis such as this. Also be weary of making an unsubstantiated statement. Overall Remarks: I like how you've identified some key trends and opportunities within the industry and substantiated why you believe these trends are relevant to Good Foods. Where you've substantiated your arguments, you've done a great job! For your threats, try to do the same and go just that extra step. Good Job overall.


Appeals to growing societal trend of eating more "organic.", Public's increased awareness of the damaging health effects that pesticides in today's produce contains

Standard of living is improving

Differentiated product, Retail chains do not carry the specialty products that Good Foods sells

Established target market, Existing customer bases of "niche" markets are generally more loyal


Organic foods tend to be more expensive than other foods, Recent recession changed spending habits: scrimp and save.

Potential customers have the choice between buying from larger, cheaper retail stores and smaller boutiques.

Higher switching cost due to customers who are loyal to existing local organic foods stores.

New node

New node

Group 304 Vanalyst

Adequate - Barriers to entry in this industry should be high, instead of limited. I would also like to see more explanation on how creating close relationships with customers will benefit Vanalyst and how you will mitigate the threats.


They survived the financial crisis, and as a result there are less competitors in the market. This also proves that they are resilient tough market conditions

Local, personal allowing them to create close relationship with local cliental

Low Bank Interest Rates - Makes alternative investing options (such as ours) more appealing as they offer the possibility of higher returns


Very small business, Limited capital for advertising, and acquiring new clients. Other firms would have much more pull in this area

Limited barriers to entry

Many competitors with larger market share

As it is very small and inexperienced they do not have the brand recognition or loyalty that other firms would have. Other new firms who have some knowledge and decide to start an investment firm would be in the same situation.

Small selection of products, with little difference from competitors

Market downturn makes it harder to find new investors

Limited experience as they have a history of less than 10 years, makes them barely established in the financial sector., In a industry where customers are trusting their investment firms with their own personal wealth many clients would like to see proven results and a long track record in order to develop this trust, Very unprofessional website, might cast doubt of ability in potential investors