1. Sold Amount x N% (comission) = Revenue
2. What are the customers looking for?
2.1. Primary research (surveys)
2.1.1. Paper
2.1.2. Telephone
2.1.3. Online
3. customer feedback
4. Group 302: Good Foods
4.1. Economic Fluctuations
4.1.1. information about price of vegetables and fruits
4.2. Value Propsition: How can we meet the needs of Customers by selling organic foods by selling products at a lower price?
4.3. How do we get information?
4.3.1. AnalyticalCRM will give us information about various trends and changes in the industry. In this case it isthe food industry
4.3.2. To determine information about price of vegetables and fruits, we need to look at economic fluctiations
4.3.3. Take into account seasonal changes
4.3.4. We must analyse competitor information, especially other organic companies to see how to change our strategies
4.3.4.1. Porter's Five Forces
5. Group 301 MoveIT
5.1. Economic fluctuations
5.1.1. Current state of the housing market
5.1.1.1. Which areas have the most housing transactions, should we allocate more resources in that area?
5.2. Getting the information
5.2.1. Use of Analytical CRM
5.2.1.1. Gives us insight to recent trends in the industry,, find needs of customers
5.3. Value proposition
5.3.1. What do the customers want?
5.3.1.1. Students
5.3.1.1.1. Surveys
5.3.1.1.2. Word of mouth
5.3.1.1.3. How much are they willing to pay for a moving service?
5.3.1.2. Immigrants
5.3.1.2.1. Immigration center, community center
5.3.1.2.2. Do they have any special demands that are different from local customers?
5.4. Seasonal fluctuations
5.4.1. Research on seasonal move-in volume
5.4.1.1. Students - September, Janurary
5.4.1.2. What type of customers would move during off-season times?
5.5. Revenue Model
5.5.1. How many employees to hire and how many trucks and equipments to use?
5.5.1.1. Employees
5.5.1.1.1. Level of training
5.5.1.1.2. Efficiency
5.5.1.1.3. If targeting immigrants, language skills would be needed
5.5.1.2. Equipments
5.5.1.2.1. How long does it take to complete one project?
5.5.1.2.2. Efficiency
5.5.1.2.3. Gas price
5.5.1.2.4. Safety and insurance
6. What information does the company need in order to fulfill the value proposition and revenue model? How do you create it?
7. Group 305: VanRealty
7.1. Value Proposition
7.1.1. Our competitors' data
7.1.1.1. Clientelle
7.1.1.2. Supply Chain
7.1.1.3. their market strategy
7.1.1.4. Competitive Advantage
7.1.2. "Selling houses with the least hassles"
7.2. Revenue Model
7.2.1. Support Activities
7.2.1.1. investing into new information technology
7.2.1.1.1. expands clientelle
7.2.1.1.2. improves internal processes
7.2.1.1.3. to provide the best customer service possible, 24/7
7.2.2. Primary Activities
7.2.2.1. Operations
7.2.2.1.1. Name and ID of Clients
7.2.2.1.2. Length of relationship with client
7.2.2.1.3. Length of time it took to sell each house
7.2.2.1.4. average housing price in the neighborhood
7.2.2.1.5. Agent rankings in our firm
7.2.2.2. Marketing and Sales
7.2.2.2.1. Housing demand in neighborhood over the last ten years
7.2.2.2.2. # of houses currently offered
7.2.2.2.3. # of open houses available
8. Group 306 City Workforce
8.1. Looking to hire
8.1.1. Set of criteria
8.1.1.1. education level
8.1.1.2. Length of contract
8.1.1.3. type of job
8.1.1.3.1. field or division
8.1.1.4. how much willing to pay
8.1.2. Their billing information
8.1.2.1. Transaction fee
8.2. Looking to be employed
8.2.1. education level
8.2.1.1. certification
8.2.2. Picture verification
8.2.3. Identification information
8.2.3.1. name
8.2.3.2. social insurance number
8.2.3.3. If needed - Visa or Work Permit
8.2.4. Special Skills
8.2.4.1. e.g different languages spoken
8.2.5. Previous work experience
8.2.6. References
8.2.7. how much need to get paid
8.2.8. Billing information
8.3. internal costs
8.3.1. cost of firewall/protection of online information
8.3.2. website maintenence
8.3.3. running the website cost
8.3.4. how much each client is profiting us
8.3.4.1. build crm
8.4. Value Proposition
8.4.1. being able to accurately match the employer to the employee to generate the most utility
8.4.1.1. match time period needed (is it a seasonal job?)
8.4.1.2. has the right skills to do the right job
8.4.1.3. Is legal to work
8.4.1.4. type of pay willing to give/willing to get
8.5. Competitors
8.5.1. which target market they're focusing on
8.5.2. what is their cost structure
9. G 307 VanRealty
9.1. Value Proposition
9.1.1. Lowest broker fee, lowest price
9.1.1.1. Data required
9.1.1.1.1. Constantly connected to other firms comission rate
9.1.2. It's all about the customers satisfaction
9.1.2.1. What's hot on the market
9.1.2.2. What's the trend
9.1.2.2.1. Where's the money?
9.1.2.2.2. What the popular listings
9.1.2.3. Reference chain
9.1.2.4. Client base
9.1.2.4.1. Who are the customers and what do they need?
9.1.2.5. System where a customer can communicate with the company
9.1.2.5.1. Similar twitter platform
9.2. Revenue Model
9.2.1. Portion of selling goes to agent
10. MoveIT Group 316
10.1. Value Proposition: To be the #1 moving company in the city of Vancouver through branding and efficiency in delivering customers contents to thier desired location.
10.1.1. What Information do we need?
10.1.1.1. Creating a secure database
10.1.1.1.1. Home sales
10.1.1.1.2. Partners
10.1.1.1.3. Suppliers
10.1.1.1.4. What type of region are we in?
10.1.1.1.5. Employees
10.1.1.2. surveys on customers
10.1.1.2.1. mail in survey with discount incentive to return
10.1.1.2.2. How can CRM help us?
10.1.2. Data
10.1.2.1. External
10.1.2.1.1. Canadian Census
10.1.2.2. Internal
10.1.2.2.1. Customer transactions
10.2. Revenue Model: Sales Revenue Model
10.2.1. Data
10.2.1.1. Sales per month
10.2.1.2. Cost of operations
10.2.2. What information do we need?
10.2.2.1. How do we increase sales?
10.2.2.1.1. What kind of relationship do customers want?
10.2.2.1.2. what kind of advertisements should we use?
10.2.2.1.3. should we start a rewards program?
10.2.2.1.4. How do we create value?
10.2.2.1.5. How do we improve our brand image?
10.2.2.1.6. How should I price my goods?
10.2.2.2. What are the cost of operations?
10.2.2.2.1. Trucks
10.2.2.2.2. Employees
10.2.2.2.3. equipment
11. Group 317
11.1. Information Needed
11.1.1. Worker
11.1.1.1. What are their skills/strengths?
11.1.1.2. What field?
11.1.1.3. What kind of wage?
11.1.1.4. What is their expierence?
11.1.1.5. Do they want to work part time or full time?
11.1.1.6. Where do they want to work?
11.1.2. Employer
11.1.2.1. Position/worker needed
11.1.2.1.1. What division of the company?
11.1.2.1.2. What type of experience/personality are the looking for?
11.1.2.2. What kind of firm?
11.1.2.3. Company values
11.1.2.4. Location
11.1.3. Reveunue
11.1.3.1. How much customer is generating for us per year
11.1.3.2. How much employer companies are generating for us a year
11.1.3.3. Rate being charged
11.2. Data Needed
11.2.1. Worker
11.2.1.1. Worker Id
11.2.1.2. Location
11.2.1.3. Past # jobs (rated 1-5 on difficulty)
11.2.1.4. Previous wages
11.2.1.5. Skill testing/personality test
11.2.1.6. Levels of education completey
11.2.2. Employer
11.2.2.1. Employer ID
11.2.2.2. Location
11.2.2.3. Difficulty of job (rated 1-5)
11.2.2.4. Hours
11.2.2.5. Education needed
11.2.2.6. Hours
11.2.2.7. Number of workers
12. Group 318
12.1. Personal Patient Information
12.1.1. Name, Address, Home and Cell phones, employer, insurance company, credit card information
12.1.2. Medical records
12.1.2.1. Alergies, medical conditions
12.1.2.1.1. List of medications (Past and current)
12.1.2.2. Records of previous visits and procedures
12.1.2.2.1. Details, including duration of visit, physician seen and services required
12.1.3. Personal computers for physicians
12.1.3.1. They can use the computers to access up to date medical databases that document trends in diseases and provide the most up to date treatment options
12.2. Service Statistics
12.2.1. Segmentation of market into various categories
12.2.1.1. Age
12.2.1.2. Type of appointment (emergency, check up etc)
12.2.1.2.1. New node
12.2.1.3. Potential health risks calculated based on lifestyle e.g. smokers and heavy drinkers could be categorized as a higher risk for heart disease
12.2.1.4. Duration of visit can help us with more efficient bookings by balancing the load of physicians and decreasing wait times (increased patient efficiency)
12.2.1.5. Knowing our customers and their needs can allow for more effective direct marketing campaigns
12.2.1.6. We need to ensure our staffing levels are appropriate to the projected consumer demand
12.2.2. Peak service hours
12.3. Patient Relations
12.3.1. Customer service centre
12.3.1.1. Contacts patients via e-mail, phone, text or mail to remind and suggest upcoming appoitments
12.4. Revenue Model:
12.4.1. pharmacy(goods)
12.4.1.1. top selling medication brands
12.4.1.1.1. top selling equipment brand (for example walker)
12.4.2. clinic (services)
12.4.2.1. medical record
12.4.2.1.1. making sure we have information of the latest equipments available on market (possibility of upgrade)
12.5. value proposition
12.5.1. clininc
12.5.1.1. segmentation of our market
12.5.1.1.1. information on efficiency and quality of service
12.5.2. pharmacy
12.5.2.1. information for tracking inventory (for effecient inventory management to ensure our exceptional service) we want to mke sure we always are fully stocked
12.5.2.1.1. data that would track the list of medications a patient is taking and refills available to quickly fill their order ( it can also be delivered to their apartment)
12.5.2.2. for pricing the product we need information about our competition´s prices
13. Group 319
13.1. Personal data from employees
13.1.1. skill profile
13.2. employee info
13.2.1. job info
13.2.2. contract info
13.2.3. pay range
13.2.4. records of hours assigned/worked
13.2.5. contract details
13.2.6. rating classifications/employee bu different skill levels
13.2.6.1. CRM
13.2.6.1.1. Feedback and report
13.2.6.1.2. expectations/hopes/demands of students matched with their education profile
13.2.6.1.3. history of employment
13.2.6.2. employer companies
13.2.7. marketing
13.2.7.1. web site statistics
13.2.7.2. ratio of visits vs. employee hiring
13.2.7.3. referrals and how they get to us
13.2.7.4. past contract
13.2.7.4.1. get data from companaies
13.2.7.4.2. companies best experienced employee's profile
13.3. we could also ask our partner companies/employees contracts and data of employees finishing contact time
13.3.1. to acquire new customers
14. Group 320 GoodFoods
14.1. Since our company is based on a sales revenue model, in order to predict revenue and future customer demand to adjust the inventory levels accordingly and delight our customer, we need information about:
14.1.1. cx
14.1.1.1. - profile - price elasticity - average purchase volume
14.1.1.1.1. Data Collection
14.1.2. Supplier
14.1.2.1. -average delivery time - reliability of company's organic status - unit price per product
14.1.2.1.1. Data Collection
14.1.3. Inventory
14.1.3.1. - Inventory turnover - product demand
14.1.3.1.1. Data Collection
14.1.4. Competitors
14.1.4.1. We need information about market prices, in order to ensure consistency between set prices and value premium offered to customers.
14.1.4.1.1. Data collection
15. Group 315
15.1. Value proposition: To provide patients with the best quality of health-care service and to keep their information confidential on all levels.
15.1.1. Revenue based on having excelent custoemr service - loyal customer base
15.1.2. whether patients prefer quick services or detailed service
15.1.2.1. Collect survey for patients if they prefer fast service or quality service
15.1.2.2. Checkup vesus a detailed examination
15.1.2.3. Talk with customers face to face and understand what they are looking for when coming to the clinic
15.1.3. Secure Database
15.1.3.1. Patient information kept completely confidential - makes customers feel safe and comfortable
15.1.4. Supplier information: how long it takes to get prescriptions and what variety of prescription each supplier offers - new drugs and treatments available - give the patients the best drugs available
15.1.4.1. would need a database linked to suppliers
15.1.4.2. New node
15.1.4.3. Seasonal information: doctor will want more cold medicine and flu shots available during Winter when colds are more common - supplier will need to know ahead of time that demand will increase depending on season
15.1.5. Reminders about checkups and if yearly tests need to be done
15.1.5.1. Database up to date - email reminder or phone call to patient to remind them
15.1.6. Individual patient information - develop a strong personal relationship so that the customers feel comfortable
15.1.6.1. Use CRM - Operational Front Office: for secretarial purposes when the patient initially walks in the door- can update doctor before examination.
15.1.7. Find out what your customers think of the service
15.1.7.1. Customer Feedback - through word and observation
15.1.7.1.1. Monitor conversations in clinic - if patients seem impatient or frustrated with the service - not satisfied or vice versa
15.1.7.1.2. Surveys
15.1.7.1.3. Observed patients while in the office
15.1.7.1.4. Talking directly with patients - individual feedback
16. Group 314
16.1. Value Proposition
16.1.1. Figure out type of investments the customers are looking for [ie. long term/short term]
16.2. Revenue Model
16.2.1. Figure out the income bracket of majority of the potential investors
16.2.1.1. Emphasize this in the subscription form
16.2.2. Status of the economy [ie. fluctuations/good investments]
16.2.2.1. Do market research with the use of application/programs
16.2.3. Ideal fee and subscription structure
16.2.3.1. Analyze competitors strategies and approaches
17. Group 312: MoveIT
17.1. Value Proposition
17.1.1. How can we ensure that these values are instilled?
17.1.1.1. Costs
17.1.1.1.1. Supplier
17.1.1.2. How to manage time?
17.1.1.2.1. Best possible time management system
17.1.1.2.2. Should they get rid of their traditional paper based file system?
17.1.1.3. How to ensure safety?
17.1.1.3.1. What kind of skills/training/certification/public records do employees need to have?
17.1.1.4. How to track how well the value propositions are being fulfilled?
17.1.1.4.1. Customer feedback
17.2. Revenue Model
17.2.1. Raw Data
17.2.1.1. Sales Logs, Customer Database
17.2.1.1.1. When is our peak season?
17.2.2. How to maximise profits
17.2.2.1. Know who our target market is
17.2.2.1.1. Where are they located?
17.3. How to Create
17.3.1. Take all data and analyze
17.3.1.1. find best method to implement
18. Group 311 Good Foods
18.1. value proposition
18.1.1. customer feedback
18.1.1.1. databases with shopping items and quantity
18.1.2. cutomers surveys on satusfaction and experience with the store and employees
18.1.3. market research
18.1.3.1. target statistics
18.1.3.1.1. advertisement
18.1.4. information on tracking systems and info on suppliers for better logistics to ensure quick and prompt delivery
18.1.5. inventory turnover ratio to observe how long food stays in the shelf in order to order new shipments of the good
18.1.5.1. New node
18.2. revenue model
18.2.1. database for all purchases. including costs and quantities
18.2.1.1. see which products are selling well and which are not in order to discontinue the ones that are not creating profits
18.2.1.2. demand and profit for each product
18.2.1.3. predict future trends
18.2.2. perform cost analysis and find the nonvalue added costs in order to remove them and minimize costs
19. Group 308
19.1. Revenue Model
19.1.1. Target Marketing
19.1.1.1. Advertising to focused markets, focusing on certain aspects, maybe getting access to consumer groups email addresses through some sort of loyalty group on the internet
19.1.2. Mass Marketing
19.1.2.1. Advertising across the entire market, broad focus, in public areas. Consistent brand image across the etnire marketing scheme
19.1.3. Sales Revenue Model
19.1.3.1. Revenue will be focused across the sales of individual products, no other revenue will be coming in. The sales can come in through online or through retail
19.1.4. One to One Marketing
19.1.4.1. Maybe creating a loyalty program and allow us to understand what the individuals are buying, and infleuncing them to buy other products, if they haven't been to a store for a long time, maybe offer incentives such as discounts to ask them to come back again to the store.
19.1.5. Advertising Revenue
19.1.5.1. Offering featured products, increasing revenue through advertising or even affiliate revneeue model, where the product of the featuared product gives us revenue based on how many we sell, so more aggressive marketing on top of the margins already. Like a commission based system
19.1.6. Affiliate Revenue Model
19.1.6.1. Referring to another shop, and getting a revenue based on that if we don't have the product. Could loose customers but we dont have that product in the first place, our loss could be negligible. Just an idea
19.2. Value Proposition
19.2.1. Customer feedback
19.2.1.1. - Review comment cards - know what they want and need - evaluate what is valuable to them - Try to predict demand through pre orders online
19.2.1.2. Monitor online conversations - why customers choose to buy our goods; how we can keep them - why customers do not use our products and how we can attract them
19.2.2. Market Research
19.2.2.1. Segment market according to psychographics, allowing us to predict how they will respond to a given set of marketing tactics. For example: teenagers who are in school: how they will respond to organically grown foods
19.2.2.2. Secondary research - online surveys that have already been conducted - Look at competitor's websites such as superstore or walmart, blogs, and see what their strategies are
19.2.2.3. Internal Data - Data from customer purchases - Review & predict trends
19.2.2.4. Price of competitors - how we can justify our prices - How we can justify VALUE that our prices may bring to customers
19.2.3. Target the right market
19.2.3.1. Segment market
19.2.3.2. analyze how profitable each segment is
19.2.3.3. Differentiate and position 'organic foods' from its competitors. This will enable us to target a particular market
19.2.3.4. Information about the needs of customers, if their needs align with our strategies
19.3. New node
20. Group 309 - MoveIT
20.1. Value Proposition
20.1.1. To provide superior quality and security while maximizing profit
20.1.1.1. Info
20.1.1.1.1. What is the age range of our current customer base? What percentage of customers are immigrants? How profitable are each of our target segments? What is the peak season? How many customers are in that season? What packaging do we need to protect a customers objects? How much are these wrappings? Do we need different resources in the winter/summer (better tires/insulated packing)?
20.1.1.2. Data
20.1.1.2.1. Profit per transaction Price of customized packaging
20.2. Revenue Model
20.2.1. Data
20.2.1.1. Sales per month Season fluctuations Number of employees Number of trucks
20.2.2. Info
20.2.2.1. How many sales were from referrals? How did they find out about our service? Know competitors pricing How many workers are needed? How many trucks are needed?
21. Group 310 - CityWorkforce
21.1. Competitors' Data to better compete and know market situations
21.1.1. Linkeedin
21.1.1.1. Join fee
21.1.1.2. their strengths and weaknesses
21.2. Data collected through online submission and resume evaluation
21.3. Value Proposition: Offing the greatest number of quality short term employees connected to the greatest number of employers. Expanding this with multiple matching algorithms and a remote work capability to expand the network
21.4. Revenue from Connecting Employees to Employers
21.4.1. Info about Employee
21.4.1.1. Skills and preferences of potential employees
21.4.1.2. Personality of potential employees to better match the jobs
21.4.1.3. Rating of the employee (by past employers)
21.4.1.4. How much they're willing to work
21.4.1.5. Wage requirements
21.4.2. Info about Employer
21.4.2.1. How many employees are demanded
21.4.2.2. What skills and qualifications they're looking for
21.4.2.3. What personality types are the best match for that work environment
21.4.2.4. Rating of the employer (by past employees)
21.4.2.5. What they're willing to pay
21.4.2.6. Employment Period
21.4.2.7. Weight and binding constraints for skills, experience, personality. Could be a rating by category.
22. Group 304-VAnalyst
22.1. Value Proposition: To provide "Simple Financial Help" in order to grow our customer's wealth while planning for their future
22.1.1. Thourough Product information
22.1.1.1. Brochures
22.1.2. Financial Policy information
22.1.3. Customer need identifier
22.1.4. our competitors
22.1.4.1. Their market offering
22.1.4.2. Prices
22.1.4.3. Targeted customers
22.1.4.4. New node
22.1.5. Market knowledge
22.1.6. Customization
22.1.6.1. Via Customer's demographic etc.
22.1.7. Appropriate customer loyalty incentives
22.1.8. Way of keeping track of clients, and organizing them
22.1.8.1. MIS technology
22.1.8.1.1. CRM ie. Talisma, Akcelerant
22.1.8.1.2. Client ID + Member card
22.2. Revenue Model
22.2.1. Commission based on returns
22.2.1.1. need to determine a measure of performance
22.2.2. Decide on fee structure
22.2.2.1. Through research of competitors
23. Group 303 - VanRealty
23.1. Value Proposition
23.1.1. What's the best way to exceed customer's expectations?provide best customer satisfaction?
23.1.1.1. preferencial data(what they like)
23.1.1.2. How do we get it?
23.1.1.2.1. developing client relationship through personal conversation, meetings
23.1.1.3. knowing how competition is doing and how we are going to exceed.
23.2. Revenue Model
23.2.1. Transaction fees
23.2.1.1. selling our service helping people buying it