Section 103 Phase 3

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Section 103 Phase 3 by Mind Map: Section 103 Phase 3

1. What are the customers looking for?

1.1. Primary research (surveys)

1.1.1. Paper

1.1.2. Telephone

1.1.3. Online

2. customer feedback

3. What information does the company need in order to fulfill the value proposition and revenue model? How do you create it?

4. MoveIT Group 316

4.1. Value Proposition: To be the #1 moving company in the city of Vancouver through branding and efficiency in delivering customers contents to thier desired location.

4.1.1. What Information do we need? Creating a secure database Home sales Partners Suppliers What type of region are we in? Employees surveys on customers mail in survey with discount incentive to return How can CRM help us?

4.1.2. Data External Canadian Census Internal Customer transactions

4.2. Revenue Model: Sales Revenue Model

4.2.1. Data Sales per month Cost of operations

4.2.2. What information do we need? How do we increase sales? What kind of relationship do customers want? what kind of advertisements should we use? should we start a rewards program? How do we create value? How do we improve our brand image? How should I price my goods? What are the cost of operations? Trucks Employees equipment

5. Group 314

5.1. Value Proposition

5.1.1. Figure out type of investments the customers are looking for [ie. long term/short term]

5.2. Revenue Model

5.2.1. Figure out the income bracket of majority of the potential investors Emphasize this in the subscription form

5.2.2. Status of the economy [ie. fluctuations/good investments] Do market research with the use of application/programs

5.2.3. Ideal fee and subscription structure Analyze competitors strategies and approaches

6. Group 317

6.1. Information Needed

6.1.1. Worker What are their skills/strengths? What field? What kind of wage? What is their expierence? Do they want to work part time or full time? Where do they want to work?

6.1.2. Employer Position/worker needed What division of the company? What type of experience/personality are the looking for? What kind of firm? Company values Location

6.1.3. Reveunue How much customer is generating for us per year How much employer companies are generating for us a year Rate being charged

6.2. Data Needed

6.2.1. Worker Worker Id Location Past # jobs (rated 1-5 on difficulty) Previous wages Skill testing/personality test Levels of education completey

6.2.2. Employer Employer ID Location Difficulty of job (rated 1-5) Hours Education needed Hours Number of workers

7. Group 311 Good Foods

7.1. value proposition

7.1.1. customer feedback databases with shopping items and quantity

7.1.2. cutomers surveys on satusfaction and experience with the store and employees

7.1.3. market research target statistics advertisement

7.1.4. information on tracking systems and info on suppliers for better logistics to ensure quick and prompt delivery

7.1.5. inventory turnover ratio to observe how long food stays in the shelf in order to order new shipments of the good New node

7.2. revenue model

7.2.1. database for all purchases. including costs and quantities see which products are selling well and which are not in order to discontinue the ones that are not creating profits demand and profit for each product predict future trends

7.2.2. perform cost analysis and find the nonvalue added costs in order to remove them and minimize costs

8. Group 315

8.1. Value proposition: To provide patients with the best quality of health-care service and to keep their information confidential on all levels.

8.1.1. Revenue based on having excelent custoemr service - loyal customer base

8.1.2. whether patients prefer quick services or detailed service Collect survey for patients if they prefer fast service or quality service Checkup vesus a detailed examination Talk with customers face to face and understand what they are looking for when coming to the clinic

8.1.3. Secure Database Patient information kept completely confidential - makes customers feel safe and comfortable

8.1.4. Supplier information: how long it takes to get prescriptions and what variety of prescription each supplier offers - new drugs and treatments available - give the patients the best drugs available would need a database linked to suppliers New node Seasonal information: doctor will want more cold medicine and flu shots available during Winter when colds are more common - supplier will need to know ahead of time that demand will increase depending on season

8.1.5. Reminders about checkups and if yearly tests need to be done Database up to date - email reminder or phone call to patient to remind them

8.1.6. Individual patient information - develop a strong personal relationship so that the customers feel comfortable Use CRM - Operational Front Office: for secretarial purposes when the patient initially walks in the door- can update doctor before examination.

8.1.7. Find out what your customers think of the service Customer Feedback - through word and observation Monitor conversations in clinic - if patients seem impatient or frustrated with the service - not satisfied or vice versa Surveys Observed patients while in the office Talking directly with patients - individual feedback

9. Group 312: MoveIT

9.1. Value Proposition

9.1.1. How can we ensure that these values are instilled? Costs Supplier How to manage time? Best possible time management system Should they get rid of their traditional paper based file system? How to ensure safety? What kind of skills/training/certification/public records do employees need to have? How to track how well the value propositions are being fulfilled? Customer feedback

9.2. Revenue Model

9.2.1. Raw Data Sales Logs, Customer Database When is our peak season?

9.2.2. How to maximise profits Know who our target market is Where are they located?

9.3. How to Create

9.3.1. Take all data and analyze find best method to implement

10. Group 318

10.1. Personal Patient Information

10.1.1. Name, Address, Home and Cell phones, employer, insurance company, credit card information

10.1.2. Medical records Alergies, medical conditions List of medications (Past and current) Records of previous visits and procedures Details, including duration of visit, physician seen and services required

10.1.3. Personal computers for physicians They can use the computers to access up to date medical databases that document trends in diseases and provide the most up to date treatment options

10.2. Service Statistics

10.2.1. Segmentation of market into various categories Age Type of appointment (emergency, check up etc) New node Potential health risks calculated based on lifestyle e.g. smokers and heavy drinkers could be categorized as a higher risk for heart disease Duration of visit can help us with more efficient bookings by balancing the load of physicians and decreasing wait times (increased patient efficiency) Knowing our customers and their needs can allow for more effective direct marketing campaigns We need to ensure our staffing levels are appropriate to the projected consumer demand

10.2.2. Peak service hours

10.3. Patient Relations

10.3.1. Customer service centre Contacts patients via e-mail, phone, text or mail to remind and suggest upcoming appoitments

10.4. Revenue Model:

10.4.1. pharmacy(goods) top selling medication brands top selling equipment brand (for example walker)

10.4.2. clinic (services) medical record making sure we have information of the latest equipments available on market (possibility of upgrade)

10.5. value proposition

10.5.1. clininc segmentation of our market information on efficiency and quality of service

10.5.2. pharmacy information for tracking inventory (for effecient inventory management to ensure our exceptional service) we want to mke sure we always are fully stocked data that would track the list of medications a patient is taking and refills available to quickly fill their order ( it can also be delivered to their apartment) for pricing the product we need information about our competition´s prices

11. Group 319

11.1. Personal data from employees

11.1.1. skill profile

11.2. employee info

11.2.1. job info

11.2.2. contract info

11.2.3. pay range

11.2.4. records of hours assigned/worked

11.2.5. contract details

11.2.6. rating classifications/employee bu different skill levels CRM Feedback and report expectations/hopes/demands of students matched with their education profile history of employment employer companies

11.2.7. marketing web site statistics ratio of visits vs. employee hiring referrals and how they get to us past contract get data from companaies companies best experienced employee's profile

11.3. we could also ask our partner companies/employees contracts and data of employees finishing contact time

11.3.1. to acquire new customers

12. Group 320 GoodFoods

12.1. Since our company is based on a sales revenue model, in order to predict revenue and future customer demand to adjust the inventory levels accordingly and delight our customer, we need information about:

12.1.1. cx - profile - price elasticity - average purchase volume Data Collection

12.1.2. Supplier -average delivery time - reliability of company's organic status - unit price per product Data Collection

12.1.3. Inventory - Inventory turnover - product demand Data Collection

12.1.4. Competitors We need information about market prices, in order to ensure consistency between set prices and value premium offered to customers. Data collection

13. Sold Amount x N% (comission) = Revenue

14. Group 301 MoveIT

14.1. Economic fluctuations

14.1.1. Current state of the housing market Which areas have the most housing transactions, should we allocate more resources in that area?

14.2. Getting the information

14.2.1. Use of Analytical CRM Gives us insight to recent trends in the industry,, find needs of customers

14.3. Value proposition

14.3.1. What do the customers want? Students Surveys Word of mouth How much are they willing to pay for a moving service? Immigrants Immigration center, community center Do they have any special demands that are different from local customers?

14.4. Seasonal fluctuations

14.4.1. Research on seasonal move-in volume Students - September, Janurary What type of customers would move during off-season times?

14.5. Revenue Model

14.5.1. How many employees to hire and how many trucks and equipments to use? Employees Level of training Efficiency If targeting immigrants, language skills would be needed Equipments How long does it take to complete one project? Efficiency Gas price Safety and insurance

15. Group 302: Good Foods

15.1. Economic Fluctuations

15.1.1. information about price of vegetables and fruits

15.2. Value Propsition: How can we meet the needs of Customers by selling organic foods by selling products at a lower price?

15.3. How do we get information?

15.3.1. AnalyticalCRM will give us information about various trends and changes in the industry. In this case it isthe food industry

15.3.2. To determine information about price of vegetables and fruits, we need to look at economic fluctiations

15.3.3. Take into account seasonal changes

15.3.4. We must analyse competitor information, especially other organic companies to see how to change our strategies Porter's Five Forces

16. Group 303 - VanRealty

16.1. Value Proposition

16.1.1. What's the best way to exceed customer's expectations?provide best customer satisfaction? preferencial data(what they like) How do we get it? developing client relationship through personal conversation, meetings knowing how competition is doing and how we are going to exceed.

16.2. Revenue Model

16.2.1. Transaction fees selling our service helping people buying it

17. Group 304-VAnalyst

17.1. Value Proposition: To provide "Simple Financial Help" in order to grow our customer's wealth while planning for their future

17.1.1. Thourough Product information Brochures

17.1.2. Financial Policy information

17.1.3. Customer need identifier

17.1.4. our competitors Their market offering Prices Targeted customers New node

17.1.5. Market knowledge

17.1.6. Customization Via Customer's demographic etc.

17.1.7. Appropriate customer loyalty incentives

17.1.8. Way of keeping track of clients, and organizing them MIS technology CRM ie. Talisma, Akcelerant Client ID + Member card

17.2. Revenue Model

17.2.1. Commission based on returns need to determine a measure of performance

17.2.2. Decide on fee structure Through research of competitors

18. Group 305: VanRealty

18.1. Value Proposition

18.1.1. Our competitors' data Clientelle Supply Chain their market strategy Competitive Advantage

18.1.2. "Selling houses with the least hassles"

18.2. Revenue Model

18.2.1. Support Activities investing into new information technology expands clientelle improves internal processes to provide the best customer service possible, 24/7

18.2.2. Primary Activities Operations Name and ID of Clients Length of relationship with client Length of time it took to sell each house average housing price in the neighborhood Agent rankings in our firm Marketing and Sales Housing demand in neighborhood over the last ten years # of houses currently offered # of open houses available

19. G 307 VanRealty

19.1. Value Proposition

19.1.1. Lowest broker fee, lowest price Data required Constantly connected to other firms comission rate

19.1.2. It's all about the customers satisfaction What's hot on the market What's the trend Where's the money? What the popular listings Reference chain Client base Who are the customers and what do they need? System where a customer can communicate with the company Similar twitter platform

19.2. Revenue Model

19.2.1. Portion of selling goes to agent

20. Group 306 City Workforce

20.1. Looking to hire

20.1.1. Set of criteria education level Length of contract type of job field or division how much willing to pay

20.1.2. Their billing information Transaction fee

20.2. Looking to be employed

20.2.1. education level certification

20.2.2. Picture verification

20.2.3. Identification information name social insurance number If needed - Visa or Work Permit

20.2.4. Special Skills e.g different languages spoken

20.2.5. Previous work experience

20.2.6. References

20.2.7. how much need to get paid

20.2.8. Billing information

20.3. internal costs

20.3.1. cost of firewall/protection of online information

20.3.2. website maintenence

20.3.3. running the website cost

20.3.4. how much each client is profiting us build crm

20.4. Value Proposition

20.4.1. being able to accurately match the employer to the employee to generate the most utility match time period needed (is it a seasonal job?) has the right skills to do the right job Is legal to work type of pay willing to give/willing to get

20.5. Competitors

20.5.1. which target market they're focusing on

20.5.2. what is their cost structure

21. Group 309 - MoveIT

21.1. Value Proposition

21.1.1. To provide superior quality and security while maximizing profit Info What is the age range of our current customer base? What percentage of customers are immigrants? How profitable are each of our target segments? What is the peak season? How many customers are in that season? What packaging do we need to protect a customers objects? How much are these wrappings? Do we need different resources in the winter/summer (better tires/insulated packing)? Data Profit per transaction Price of customized packaging

21.2. Revenue Model

21.2.1. Data Sales per month Season fluctuations Number of employees Number of trucks

21.2.2. Info How many sales were from referrals? How did they find out about our service? Know competitors pricing How many workers are needed? How many trucks are needed?

22. Group 310 - CityWorkforce

22.1. Competitors' Data to better compete and know market situations

22.1.1. Linkeedin Join fee their strengths and weaknesses

22.2. Data collected through online submission and resume evaluation

22.3. Value Proposition: Offing the greatest number of quality short term employees connected to the greatest number of employers. Expanding this with multiple matching algorithms and a remote work capability to expand the network

22.4. Revenue from Connecting Employees to Employers

22.4.1. Info about Employee Skills and preferences of potential employees Personality of potential employees to better match the jobs Rating of the employee (by past employers) How much they're willing to work Wage requirements

22.4.2. Info about Employer How many employees are demanded What skills and qualifications they're looking for What personality types are the best match for that work environment Rating of the employer (by past employees) What they're willing to pay Employment Period Weight and binding constraints for skills, experience, personality. Could be a rating by category.

23. Group 308

23.1. Revenue Model

23.1.1. Target Marketing Advertising to focused markets, focusing on certain aspects, maybe getting access to consumer groups email addresses through some sort of loyalty group on the internet

23.1.2. Mass Marketing Advertising across the entire market, broad focus, in public areas. Consistent brand image across the etnire marketing scheme

23.1.3. Sales Revenue Model Revenue will be focused across the sales of individual products, no other revenue will be coming in. The sales can come in through online or through retail

23.1.4. One to One Marketing Maybe creating a loyalty program and allow us to understand what the individuals are buying, and infleuncing them to buy other products, if they haven't been to a store for a long time, maybe offer incentives such as discounts to ask them to come back again to the store.

23.1.5. Advertising Revenue Offering featured products, increasing revenue through advertising or even affiliate revneeue model, where the product of the featuared product gives us revenue based on how many we sell, so more aggressive marketing on top of the margins already. Like a commission based system

23.1.6. Affiliate Revenue Model Referring to another shop, and getting a revenue based on that if we don't have the product. Could loose customers but we dont have that product in the first place, our loss could be negligible. Just an idea

23.2. Value Proposition

23.2.1. Customer feedback - Review comment cards - know what they want and need - evaluate what is valuable to them - Try to predict demand through pre orders online Monitor online conversations - why customers choose to buy our goods; how we can keep them - why customers do not use our products and how we can attract them

23.2.2. Market Research Segment market according to psychographics, allowing us to predict how they will respond to a given set of marketing tactics. For example: teenagers who are in school: how they will respond to organically grown foods Secondary research - online surveys that have already been conducted - Look at competitor's websites such as superstore or walmart, blogs, and see what their strategies are Internal Data - Data from customer purchases - Review & predict trends Price of competitors - how we can justify our prices - How we can justify VALUE that our prices may bring to customers

23.2.3. Target the right market Segment market analyze how profitable each segment is Differentiate and position 'organic foods' from its competitors. This will enable us to target a particular market Information about the needs of customers, if their needs align with our strategies

23.3. New node