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Section 103 Phase 3 by Mind Map: Section 103 Phase 3
0.0 stars - 0 reviews range from 0 to 5

Section 103 Phase 3

Sold Amount x N% (comission) = Revenue

What are the customers looking for?

Primary research (surveys)




customer feedback

Group 302: Good Foods

Weak+ I agree that you need information of prices of products in order to achieve your value proposition. However, where can you collect the information? I would also like to see how Analytical CRM to your advantage. For example, can you use Analytical CRM to analyse customer's buying habit so that you can promote certain products at a certain time?

Economic Fluctuations

information about price of vegetables and fruits

Value Propsition: How can we meet the needs of Customers by selling organic foods by selling products at a lower price?

How do we get information?

AnalyticalCRM will give us information about various trends and changes in the industry. In this case it isthe food industry

To determine information about price of vegetables and fruits, we need to look at economic fluctiations

Take into account seasonal changes

We must analyse competitor information, especially other organic companies to see how to change our strategies, Porter's Five Forces

Group 301 MoveIT

Adequate- I agree with the information required in order to succeed. However, I believe that the feedback from customers will be important as well if you want to improve customer service. Moreover, for the revenue model, I expect something that will help MoveIT to make money but not how to control cost.

Economic fluctuations

Current state of the housing market, Which areas have the most housing transactions, should we allocate more resources in that area?

Getting the information

Use of Analytical CRM, Gives us insight to recent trends in the industry,, find needs of customers

Value proposition

What do the customers want?, Students, Surveys, Word of mouth, How much are they willing to pay for a moving service?, Immigrants, Immigration center, community center, Do they have any special demands that are different from local customers?

Seasonal fluctuations

Research on seasonal move-in volume, Students - September, Janurary, What type of customers would move during off-season times?

Revenue Model

How many employees to hire and how many trucks and equipments to use?, Employees, Level of training, Efficiency, If targeting immigrants, language skills would be needed, Equipments, How long does it take to complete one project?, Efficiency, Gas price, Reduce travel times to reduce cost and time to complete projects, Safety and insurance

What information does the company need in order to fulfill the value proposition and revenue model? How do you create it?

Group 305: VanRealty

Weak+ Even though I agree that you need competitor's data, I believe the feedback from clients is also important because they are the ones who experience your service. I would like to see you explain further on implementing technology to improve your business process and customer service.

Value Proposition

Our competitors' data, Clientelle, Supply Chain, their market strategy, Competitive Advantage

"Selling houses with the least hassles"

Revenue Model

Support Activities, investing into new information technology, expands clientelle, improves internal processes, to provide the best customer service possible, 24/7

Primary Activities, Operations, Name and ID of Clients, Length of relationship with client, Length of time it took to sell each house, average housing price in the neighborhood, Agent rankings in our firm, Marketing and Sales, Housing demand in neighborhood over the last ten years, # of houses currently offered, # of open houses available

Group 306 City Workforce

Adequate- I agree with the information needed to achieve you value proposition. I also like the idea of using CRM to measure a value of a client to the company.

Looking to hire

Set of criteria, education level, Length of contract, type of job, field or division, how much willing to pay

Their billing information, Transaction fee

Looking to be employed

education level, certification

Picture verification

Identification information, name, social insurance number, If needed - Visa or Work Permit

Special Skills, e.g different languages spoken

Previous work experience


how much need to get paid

Billing information

internal costs

cost of firewall/protection of online information

website maintenence

running the website cost

how much each client is profiting us, build crm

Value Proposition

being able to accurately match the employer to the employee to generate the most utility, match time period needed (is it a seasonal job?), has the right skills to do the right job, Is legal to work, type of pay willing to give/willing to get


which target market they're focusing on

what is their cost structure

G 307 VanRealty

Weak+ I would like to see how you can take advantage of CRM systems in order to achieve your value proposition. For example, with the use of analytical CRM, you know customer's life-time value to your company. As a result, VanRealty can provide more personalized service to them and increase their customer satisfaction.

Value Proposition

Lowest broker fee, lowest price, Data required, Constantly connected to other firms comission rate

It's all about the customers satisfaction, What's hot on the market, What's the trend, Where's the money?, What the popular listings, Reference chain, Client base, Who are the customers and what do they need?, System where a customer can communicate with the company, Similar twitter platform

Revenue Model

Portion of selling goes to agent

MoveIT Group 316

Adequate Value Proposition: I like that you've placed it up here for me, but you have left out a KEY part of Workforce's Value Prop: " Customer Focused, personalized services." Also, " creating a secure database" + "surveying on customers" are GREAT for  HOW WorkForce can create the info it needs. On your diagram however, you've told me that this is WHAT information they need. I will give you the benefit of the doubt, and assume this was a typo on your behalf. I like that you know that a CRM of some sort will be required in order to collect, maintain and analyze key data related to customers, but merely putting it up on the mindmap without an exanation ( and with question marks) indicates that you may not fully understand the importance( plus undisputed value) of employing a CRM. Please review your notes to understand just how well you can leverage CRM capabilities. Revenue Model: Great. You've identified key information required(e.g. "How do we increase sales") but have failed to tell me HOW this info will be created (e.g. Operational CRM, Analytical CRM, DBMS etc.). Overall, a good start.. You've identified some key things ( eg "Database" will be required + "CRM") but now need to tell me WHAT significance these two technologies have in assisting Workfoce realize its value prop + revenue model. Remember to make that link clear.

Value Proposition: To be the #1 moving company in the city of Vancouver through branding and efficiency in delivering customers contents to thier desired location.

What Information do we need?, Creating a secure database, Home sales, Address, Customers, What is their income?, Partners, Sales figures, Customer database, ex. Realtors, Suppliers, What company offers cheaper prices?, Create a deal, What type of region are we in?, Urban, Rural, Which one is more profitable?, Survey income levels, Employees, What are their relevant skills?, Who can drive the trucks?, Should we pay them more?, Which employees are strictly movers?, surveys on customers, mail in survey with discount incentive to return, How can CRM help us?

Data, External, Canadian Census, Internal, Customer transactions

Revenue Model: Sales Revenue Model

Data, Sales per month, Cost of operations

What information do we need?, How do we increase sales?, What kind of relationship do customers want?, what kind of advertisements should we use?, should we start a rewards program?, How do we create value?, How do we improve our brand image?, How should I price my goods?, What are the cost of operations?, Trucks, fuel, insurance, Employees, What are the employees salaries?, How many employees do we have?, How many employees are needed per job?, equipment, What is the cost of packaging material?, What is the cost of trolleys?

Group 317

Weak -   You've made an attempt at identifying A FEW potentially useful information ( especially under "Revenue" tab) but more often than not, you've just given me data. Recall fom class that data is just the "raw facts" and info is taking those raw facts one step further and telling me how these facts can be used in the decision making process? What is their signficance and HOW do they realize Datamed's Value Proposition and Revenue Model?  For example, WHY would I need to know " what kind of wage" or "Where do they want to work" where a "worker" is concerned? The "Data" you've listed under " Data needed" is great! But for the purporses of this phase you were asked what INFO the company needs, and WHERE would we create it? Would we find data we need for important info in a DBMS perhaps? Could we use an operational and/or anayltical CRM perhaps to CREATE important info? These are the questions you need to be asking yourself. After all, as you've learnt in class, CRM's are critical IT and information enablers!    

Information Needed

Worker, What are their skills/strengths?, What field?, What kind of wage?, What is their expierence?, Do they want to work part time or full time?, Where do they want to work?

Employer, Position/worker needed, What division of the company?, What type of experience/personality are the looking for?, What kind of firm?, Company values, Location

Reveunue, How much customer is generating for us per year, How much employer companies are generating for us a year, Rate being charged

Data Needed

Worker, Worker Id, Location, Past # jobs (rated 1-5 on difficulty), Previous wages, Skill testing/personality test, Levels of education completey

Employer, Employer ID, Location, Difficulty of job (rated 1-5), Hours, Education needed, Hours, Number of workers

Group 318

Adequate + Thank you for the myriad of information examples! You seem to understand that information needs the be a meaningful aggregation of facts that can be used in the decision making process by management. Now the next step is finding out HOW we can create this information? What technological capabilities taught in class and that exist in today's market can we leverage? I liked how you said you could collect data points from "questionaires." That's a good start. But now tell me WHERE will you store such data? Will a DBMS sufficient? Is all the information your require of such a nature that a mere operational CRM will do? Or will you need to employ an analytical CRM to extrapolate from the data all the information you need? Under what category will your "inventory management and tracking system" fall? What is the significance of this, and can employing these systems bolster Datamed's current revenue model? ( Recall, their revenue model has an over arching strategy of streamlining costs and reducing costs). Good attempt overall.

Personal Patient Information

Name, Address, Home and Cell phones, employer, insurance company, credit card information

Medical records, Alergies, medical conditions, List of medications (Past and current), Records of previous visits and procedures, Details, including duration of visit, physician seen and services required

Personal computers for physicians, They can use the computers to access up to date medical databases that document trends in diseases and provide the most up to date treatment options

Service Statistics

Segmentation of market into various categories, Age, Type of appointment (emergency, check up etc), New node, Potential health risks calculated based on lifestyle e.g. smokers and heavy drinkers could be categorized as a higher risk for heart disease, Duration of visit can help us with more efficient bookings by balancing the load of physicians and decreasing wait times (increased patient efficiency), Knowing our customers and their needs can allow for more effective direct marketing campaigns, We need to ensure our staffing levels are appropriate to the projected consumer demand

Peak service hours

Patient Relations

Customer service centre, Contacts patients via e-mail, phone, text or mail to remind and suggest upcoming appoitments

Revenue Model:

pharmacy(goods), top selling medication brands, top selling equipment brand (for example walker), inventory data management system

clinic (services), medical record, making sure we have information of the latest equipments available on market (possibility of upgrade), for our at home service we need to know the patients problem in detail to bring the right equipment to their house

value proposition

clininc, segmentation of our market, information on efficiency and quality of service, efficiency can be analyzed by looking at duration time and the type of appointment

pharmacy, information for tracking inventory (for effecient inventory management to ensure our exceptional service) we want to mke sure we always are fully stocked, data that would track the list of medications a patient is taking and refills available to quickly fill their order ( it can also be delivered to their apartment), automatic refill delivery option, data about patients health habits (smoker, drinker, etc), note: data about their health habit can be obtained through a questionare they would fill the first time they visit the clinic, for pricing the product we need information about our competition´s prices

Group 319

Weak   You've made a good start at identifying the information the company will need in order to fulfill its value prop & revenue model, but have at times confused "information" requirements with "data." Recall from class +your notes that data is "raw facts" whereas info is the process by which you "give/derive meaning to the data." For example " contract details, pay range, records of hours assigned,past contracts" etc is all data. Stand alone, they do not provide me any meaninful information or facts that can be used in (management's) decision making's process.  I like that you've correctly identified that a CRM will be required in order to create, organize, maintain, and extrapolate this data into info. However, you've failed to tell me whether merely an OPERATIONAL and/or an ANALYTICAL CRM will do the trick? What aspects of each will help create the info you've identified(e.g. traffic monitoring, smart shelf, customer retention etc)? Which one would be more appropriate to employ here, given the value proposition and revenue model of WorkForce? Make the link clear of HOW employing a CRM will help realize WorkForce's value prop+ revenue model.      

Personal data from employees

skill profile

employee info

job info

contract info

pay range

records of hours assigned/worked

contract details

rating classifications/employee bu different skill levels, CRM, Feedback and report, expectations/hopes/demands of students matched with their education profile, history of employment, employer companies

marketing, web site statistics, ratio of visits vs. employee hiring, referrals and how they get to us, past contract, get data from companaies, companies best experienced employee's profile

we could also ask our partner companies/employees contracts and data of employees finishing contact time

to acquire new customers

Group 320 GoodFoods

Adequate   I like how you've identified 4 key info area's that the company will need to look into in order to fulfill its value prop + revenue model (.e.g " Customers, Supplier, Inventory, and Competitors"). In many cases however, you've listed merely data, and have not shown me how say "inventory turnover" for example will be meaningful to management's decision making processes.  Remember, data is merely raw facts. Information is where you show how one can manipulate data( whether it be through aggregation or whatever) to turn it into useful information that can aid management in their decision making processes. I like that you've correctly identified how some operation CRM technologies ( " smart shelf" and "traffic monitoring") will aid you in your data collection/information conversion. Now take it one step further and tell me why operational CRM capabilities ( and not DBMS and/or Analytical CRM) will suffice in helping GoodFoods realize its value prop +strengthen its revenue model capabilities.     Furthermore, I would have liked to have seen more analysis on what information would help GoodFoods realize its revenue model + what technologies could assist it in doing so.

Since our company is based on a sales revenue model, in order to predict revenue and future customer demand to adjust the inventory levels accordingly and delight our customer, we need information about:

cx, - profile - price elasticity - average purchase volume, Data Collection, on line surveys to trace typical customr profile, date from web site subscription or loyalty program subscription, data to measure number of web site visits, times viewed, cx order product history, data on number of products sold, average amt money spent, traffic monitoring

Supplier, -average delivery time - reliability of company's organic status - unit price per product, Data Collection, data on unit price, etc is displayed by the suppliers, so to obtain the cheapest product we need to compare the prices from different suppliers

Inventory, - Inventory turnover - product demand, Data Collection, Record the online/offline demands of products by monitoring product purchases thru the use of databases, smart shelf will be able to obtain data of turnover and inventory

Competitors, We need information about market prices, in order to ensure consistency between set prices and value premium offered to customers., Data collection, Online or direct surveys

Group 315

Good - Thank you for clearly re-stating your value proposition. "Whether customers prefer quick or detailed services" was a good informational insight; one that management could use in their decision making process. I liked how you EXPLAINED how you would create this information ( "surveying" + "talking with patients" to collect data").  Please keep that up. I also like how you've explained that a "secure database" wil keep "patient info confidentional" and that you've shown how this CLEARLY links to enhancing the value proposition of Datamed. Also, I like that you've identified that "Operational Front Office" CRM will be required for secretarial purposes. That's great, but now just take it one step further, and tell me HOW exactly this will fulfill the value proposition! For "Finding out what customers think of our service" and how you can improve it accordingly, you may want to employ a suite of Analytical CRM services- just a suggestion. This is something you should perhaps consider for your interim project. Lastly, I would have liked to have seen more analysis done on HOW all of these technologies you've recommended would fulfill Datamed's Revenue Model and explicitly "help reduce costs and increase revenues." Overall, however a good start!

Value proposition: To provide patients with the best quality of health-care service and to keep their information confidential on all levels.

Revenue based on having excelent custoemr service - loyal customer base

whether patients prefer quick services or detailed service, Collect survey for patients if they prefer fast service or quality service, Checkup vesus a detailed examination, Talk with customers face to face and understand what they are looking for when coming to the clinic

Secure Database, Patient information kept completely confidential - makes customers feel safe and comfortable

Supplier information: how long it takes to get prescriptions and what variety of prescription each supplier offers - new drugs and treatments available - give the patients the best drugs available, would need a database linked to suppliers, New node, Seasonal information: doctor will want more cold medicine and flu shots available during Winter when colds are more common - supplier will need to know ahead of time that demand will increase depending on season

Reminders about checkups and if yearly tests need to be done, Database up to date - email reminder or phone call to patient to remind them

Individual patient information - develop a strong personal relationship so that the customers feel comfortable, Use CRM - Operational Front Office: for secretarial purposes when the patient initially walks in the door- can update doctor before examination.

Find out what your customers think of the service, Customer Feedback - through word and observation, Monitor conversations in clinic - if patients seem impatient or frustrated with the service - not satisfied or vice versa, Surveys, Observed patients while in the office, Talking directly with patients - individual feedback

Group 314

Weak -   You've made an attempt at identifying some of the informational needs, but have left out a considerable amount of information that would be relevant to enabling VAnalyst in "reducing its costs, increasing its competitive advantage, and bolstering its customer service in a 360 degree manner."  Most of the information you've identified relates only to "customer service." Also you've failed to tell me HOW to go about creating and obtaining this informatio. Which current technological capabilities should VAnalyst leverage? (e.g. employing a DBMS perhaps, an operational and/or analytical CRM). Merely telling me that we can get our information from "applications/programs" is not enough. You need to tell me HOW specific technologies in turn support the company's revenue model and fulfill the company's objectives of reducing its costs and increasing its competitive advantage.  

Value Proposition

Figure out type of investments the customers are looking for [ie. long term/short term]

Revenue Model

Figure out the income bracket of majority of the potential investors, Emphasize this in the subscription form

Status of the economy [ie. fluctuations/good investments], Do market research with the use of application/programs

Ideal fee and subscription structure, Analyze competitors strategies and approaches

Group 312: MoveIT

Adequate to Adequate + You've made a ( somewhat good) attempt at telling me WHAT information the company will need; information that will be important in the decision making processes of management. You've correclty identified that MoveIt will need to "take all data and analyze" it in order to realize the information requirements you have outlined. Now take it one step further and tell me exactly HOW will they do so? WHAT technologies or systems will they leverage( e.g. DBMS, Operational CRM, Analytical CRM) in order to to "take all data and analyze" it effectively in order to help MoveIT fulfill its value proposition and revenue model. Remember, your course notes can be a great source of help to you!

Value Proposition

How can we ensure that these values are instilled?, Costs, Supplier, How to manage time?, Best possible time management system, Should they get rid of their traditional paper based file system?, How to ensure safety?, What kind of skills/training/certification/public records do employees need to have?, How to track how well the value propositions are being fulfilled?, Customer feedback

Revenue Model

Raw Data, Sales Logs, Customer Database, When is our peak season?, Historical records

How to maximise profits, Know who our target market is, Where are they located?

How to Create

Take all data and analyze, find best method to implement

Group 311 Good Foods

  Adequate +   Good Start. You seem to have touched on the key informational needs, and a few of the ways in which this information can be obtained. However, take it one step further, and tell me WHICH part of the value proposition and/or revenue model each piece of information and subsequent technology will bolster. For example, a "database for all purchases" could help GoodFoods improve its sales and better integrate its internal processes. Also, tell me explicitly WHAT technologies and systems can be used to create the information (you're correctly identified) on the mindmap. Eg.  Would a DBMS be sufficient? Or should GoodFoods consider implementing a comprehensive customer CRM? An Operational CRM and/or an Analytical CRM? Leverage the information provided to you in your course notes and in class.

value proposition

customer feedback, databases with shopping items and quantity

cutomers surveys on satusfaction and experience with the store and employees

market research, target statistics, advertisement

information on tracking systems and info on suppliers for better logistics to ensure quick and prompt delivery

inventory turnover ratio to observe how long food stays in the shelf in order to order new shipments of the good, New node

revenue model

database for all purchases. including costs and quantities, see which products are selling well and which are not in order to discontinue the ones that are not creating profits, demand and profit for each product, predict future trends

perform cost analysis and find the nonvalue added costs in order to remove them and minimize costs

Group 308

Adequate I like your analysis of what and where you can collect information to achieve your value proposition and revenue model. I would recommend you to focus on one or two marketing schemes instead of three different marketing plans. However, I would like to see more how you can use CRM to your advantage. For example, CRM can generate very useful infomation from the data collected and help you to build a business strategy or improve customer service.

Revenue Model

Target Marketing, Advertising to focused markets, focusing on certain aspects, maybe getting access to consumer groups email addresses through some sort of loyalty group on the internet

Mass Marketing, Advertising across the entire market, broad focus, in public areas. Consistent brand image across the etnire marketing scheme

Sales Revenue Model, Revenue will be focused across the sales of individual products, no other revenue will be coming in. The sales can come in through online or through retail

One to One Marketing, Maybe creating a loyalty program and allow us to understand what the individuals are buying, and infleuncing them to buy other products, if they haven't been to a store for a long time, maybe offer incentives such as discounts to ask them to come back again to the store.

Advertising Revenue, Offering featured products, increasing revenue through advertising or even affiliate revneeue model, where the product of the featuared product gives us revenue based on how many we sell, so more aggressive marketing on top of the margins already. Like a commission based system

Affiliate Revenue Model, Referring to another shop, and getting a revenue based on that if we don't have the product. Could loose customers but we dont have that product in the first place, our loss could be negligible. Just an idea

Value Proposition

Customer feedback, - Review comment cards - know what they want and need - evaluate what is valuable to them - Try to predict demand through pre orders online, Monitor online conversations - why customers choose to buy our goods; how we can keep them - why customers do not use our products and how we can attract them

Market Research, Segment market according to psychographics, allowing us to predict how they will respond to a given set of marketing tactics. For example: teenagers who are in school: how they will respond to organically grown foods, Secondary research - online surveys that have already been conducted - Look at competitor's websites such as superstore or walmart, blogs, and see what their strategies are, Internal Data - Data from customer purchases - Review & predict trends, Price of competitors - how we can justify our prices - How we can justify VALUE that our prices may bring to customers

Target the right market, Segment market, analyze how profitable each segment is, Differentiate and position 'organic foods' from its competitors. This will enable us to target a particular market, Information about the needs of customers, if their needs align with our strategies

New node

Group 309 - MoveIT

Weak+ I agree with the information and data needed for MoveIT in order to achieve value proposition. However, how would you collect the information and data? Online and paper survey? Competitors? Moreover, I would like to see how you can use technology (CRM) to benefit MoveIT. For example, can CRM benefit your customer service? And I would like to see the explanation why you need these data.

Value Proposition

To provide superior quality and security while maximizing profit, Info, What is the age range of our current customer base? What percentage of customers are immigrants? How profitable are each of our target segments? What is the peak season? How many customers are in that season? What packaging do we need to protect a customers objects? How much are these wrappings? Do we need different resources in the winter/summer (better tires/insulated packing)?, Data, Profit per transaction Price of customized packaging

Revenue Model

Data, Sales per month Season fluctuations Number of employees Number of trucks

Info, How many sales were from referrals? How did they find out about our service? Know competitors pricing How many workers are needed? How many trucks are needed?

Group 310 - CityWorkforce

Adequate- I agree that competitor's data is needed to measure your performance. Apart from that, I believe the feedback from your clients is also important. Also, I would like to see how technology can help City Workforce to improve their service.

Competitors' Data to better compete and know market situations

Linkeedin, Join fee, their strengths and weaknesses

Data collected through online submission and resume evaluation

Value Proposition: Offing the greatest number of quality short term employees connected to the greatest number of employers. Expanding this with multiple matching algorithms and a remote work capability to expand the network

Revenue from Connecting Employees to Employers

Info about Employee, Skills and preferences of potential employees, Personality of potential employees to better match the jobs, Rating of the employee (by past employers), How much they're willing to work, Wage requirements

Info about Employer, How many employees are demanded, What skills and qualifications they're looking for, What personality types are the best match for that work environment, Rating of the employer (by past employees), What they're willing to pay, Employment Period, Weight and binding constraints for skills, experience, personality. Could be a rating by category.

Group 304-VAnalyst

Adequate- I agree with the information needed to achieve your value proposition. You also mentioned using CRM to your advantage. I would like to see more explanation on it and therefore you can improve customer service and customer satisfaction.

Value Proposition: To provide "Simple Financial Help" in order to grow our customer's wealth while planning for their future

Thourough Product information, Brochures

Financial Policy information

Customer need identifier

our competitors, Their market offering, Prices, Targeted customers, New node

Market knowledge

Customization, Via Customer's demographic etc.

Appropriate customer loyalty incentives

Way of keeping track of clients, and organizing them, MIS technology, CRM ie. Talisma, Akcelerant, Client ID + Member card

Revenue Model

Commission based on returns, need to determine a measure of performance

Decide on fee structure, Through research of competitors

Group 303 - VanRealty

Weak Instead of just collecting information from customers, I would like to see more how you can take advantage of CRM systems to help to achieve your value proposition. For example, preferencial data collected can be analysed by Analytical CRM and provide some very useful information to the company.

Value Proposition

What's the best way to exceed customer's expectations?provide best customer satisfaction?, preferencial data(what they like), How do we get it?, developing client relationship through personal conversation, meetings, knowing how competition is doing and how we are going to exceed.

Revenue Model

Transaction fees, selling our service helping people buying it