Section 103 Phase 3

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Section 103 Phase 3 by Mind Map: Section 103 Phase 3

1. Sold Amount x N% (comission) = Revenue

2. What are the customers looking for?

2.1. Primary research (surveys)

2.1.1. Paper

2.1.2. Telephone

2.1.3. Online

3. customer feedback

4. Group 302: Good Foods

4.1. Economic Fluctuations

4.1.1. information about price of vegetables and fruits

4.2. Value Propsition: How can we meet the needs of Customers by selling organic foods by selling products at a lower price?

4.3. How do we get information?

4.3.1. AnalyticalCRM will give us information about various trends and changes in the industry. In this case it isthe food industry

4.3.2. To determine information about price of vegetables and fruits, we need to look at economic fluctiations

4.3.3. Take into account seasonal changes

4.3.4. We must analyse competitor information, especially other organic companies to see how to change our strategies

4.3.4.1. Porter's Five Forces

5. Group 301 MoveIT

5.1. Economic fluctuations

5.1.1. Current state of the housing market

5.1.1.1. Which areas have the most housing transactions, should we allocate more resources in that area?

5.2. Getting the information

5.2.1. Use of Analytical CRM

5.2.1.1. Gives us insight to recent trends in the industry,, find needs of customers

5.3. Value proposition

5.3.1. What do the customers want?

5.3.1.1. Students

5.3.1.1.1. Surveys

5.3.1.1.2. Word of mouth

5.3.1.1.3. How much are they willing to pay for a moving service?

5.3.1.2. Immigrants

5.3.1.2.1. Immigration center, community center

5.3.1.2.2. Do they have any special demands that are different from local customers?

5.4. Seasonal fluctuations

5.4.1. Research on seasonal move-in volume

5.4.1.1. Students - September, Janurary

5.4.1.2. What type of customers would move during off-season times?

5.5. Revenue Model

5.5.1. How many employees to hire and how many trucks and equipments to use?

5.5.1.1. Employees

5.5.1.1.1. Level of training

5.5.1.1.2. Efficiency

5.5.1.1.3. If targeting immigrants, language skills would be needed

5.5.1.2. Equipments

5.5.1.2.1. How long does it take to complete one project?

5.5.1.2.2. Efficiency

5.5.1.2.3. Gas price

5.5.1.2.4. Safety and insurance

6. What information does the company need in order to fulfill the value proposition and revenue model? How do you create it?

7. Group 305: VanRealty

7.1. Value Proposition

7.1.1. Our competitors' data

7.1.1.1. Clientelle

7.1.1.2. Supply Chain

7.1.1.3. their market strategy

7.1.1.4. Competitive Advantage

7.1.2. "Selling houses with the least hassles"

7.2. Revenue Model

7.2.1. Support Activities

7.2.1.1. investing into new information technology

7.2.1.1.1. expands clientelle

7.2.1.1.2. improves internal processes

7.2.1.1.3. to provide the best customer service possible, 24/7

7.2.2. Primary Activities

7.2.2.1. Operations

7.2.2.1.1. Name and ID of Clients

7.2.2.1.2. Length of relationship with client

7.2.2.1.3. Length of time it took to sell each house

7.2.2.1.4. average housing price in the neighborhood

7.2.2.1.5. Agent rankings in our firm

7.2.2.2. Marketing and Sales

7.2.2.2.1. Housing demand in neighborhood over the last ten years

7.2.2.2.2. # of houses currently offered

7.2.2.2.3. # of open houses available

8. Group 306 City Workforce

8.1. Looking to hire

8.1.1. Set of criteria

8.1.1.1. education level

8.1.1.2. Length of contract

8.1.1.3. type of job

8.1.1.3.1. field or division

8.1.1.4. how much willing to pay

8.1.2. Their billing information

8.1.2.1. Transaction fee

8.2. Looking to be employed

8.2.1. education level

8.2.1.1. certification

8.2.2. Picture verification

8.2.3. Identification information

8.2.3.1. name

8.2.3.2. social insurance number

8.2.3.3. If needed - Visa or Work Permit

8.2.4. Special Skills

8.2.4.1. e.g different languages spoken

8.2.5. Previous work experience

8.2.6. References

8.2.7. how much need to get paid

8.2.8. Billing information

8.3. internal costs

8.3.1. cost of firewall/protection of online information

8.3.2. website maintenence

8.3.3. running the website cost

8.3.4. how much each client is profiting us

8.3.4.1. build crm

8.4. Value Proposition

8.4.1. being able to accurately match the employer to the employee to generate the most utility

8.4.1.1. match time period needed (is it a seasonal job?)

8.4.1.2. has the right skills to do the right job

8.4.1.3. Is legal to work

8.4.1.4. type of pay willing to give/willing to get

8.5. Competitors

8.5.1. which target market they're focusing on

8.5.2. what is their cost structure

9. G 307 VanRealty

9.1. Value Proposition

9.1.1. Lowest broker fee, lowest price

9.1.1.1. Data required

9.1.1.1.1. Constantly connected to other firms comission rate

9.1.2. It's all about the customers satisfaction

9.1.2.1. What's hot on the market

9.1.2.2. What's the trend

9.1.2.2.1. Where's the money?

9.1.2.2.2. What the popular listings

9.1.2.3. Reference chain

9.1.2.4. Client base

9.1.2.4.1. Who are the customers and what do they need?

9.1.2.5. System where a customer can communicate with the company

9.1.2.5.1. Similar twitter platform

9.2. Revenue Model

9.2.1. Portion of selling goes to agent

10. MoveIT Group 316

10.1. Value Proposition: To be the #1 moving company in the city of Vancouver through branding and efficiency in delivering customers contents to thier desired location.

10.1.1. What Information do we need?

10.1.1.1. Creating a secure database

10.1.1.1.1. Home sales

10.1.1.1.2. Partners

10.1.1.1.3. Suppliers

10.1.1.1.4. What type of region are we in?

10.1.1.1.5. Employees

10.1.1.2. surveys on customers

10.1.1.2.1. mail in survey with discount incentive to return

10.1.1.2.2. How can CRM help us?

10.1.2. Data

10.1.2.1. External

10.1.2.1.1. Canadian Census

10.1.2.2. Internal

10.1.2.2.1. Customer transactions

10.2. Revenue Model: Sales Revenue Model

10.2.1. Data

10.2.1.1. Sales per month

10.2.1.2. Cost of operations

10.2.2. What information do we need?

10.2.2.1. How do we increase sales?

10.2.2.1.1. What kind of relationship do customers want?

10.2.2.1.2. what kind of advertisements should we use?

10.2.2.1.3. should we start a rewards program?

10.2.2.1.4. How do we create value?

10.2.2.1.5. How do we improve our brand image?

10.2.2.1.6. How should I price my goods?

10.2.2.2. What are the cost of operations?

10.2.2.2.1. Trucks

10.2.2.2.2. Employees

10.2.2.2.3. equipment

11. Group 317

11.1. Information Needed

11.1.1. Worker

11.1.1.1. What are their skills/strengths?

11.1.1.2. What field?

11.1.1.3. What kind of wage?

11.1.1.4. What is their expierence?

11.1.1.5. Do they want to work part time or full time?

11.1.1.6. Where do they want to work?

11.1.2. Employer

11.1.2.1. Position/worker needed

11.1.2.1.1. What division of the company?

11.1.2.1.2. What type of experience/personality are the looking for?

11.1.2.2. What kind of firm?

11.1.2.3. Company values

11.1.2.4. Location

11.1.3. Reveunue

11.1.3.1. How much customer is generating for us per year

11.1.3.2. How much employer companies are generating for us a year

11.1.3.3. Rate being charged

11.2. Data Needed

11.2.1. Worker

11.2.1.1. Worker Id

11.2.1.2. Location

11.2.1.3. Past # jobs (rated 1-5 on difficulty)

11.2.1.4. Previous wages

11.2.1.5. Skill testing/personality test

11.2.1.6. Levels of education completey

11.2.2. Employer

11.2.2.1. Employer ID

11.2.2.2. Location

11.2.2.3. Difficulty of job (rated 1-5)

11.2.2.4. Hours

11.2.2.5. Education needed

11.2.2.6. Hours

11.2.2.7. Number of workers

12. Group 318

12.1. Personal Patient Information

12.1.1. Name, Address, Home and Cell phones, employer, insurance company, credit card information

12.1.2. Medical records

12.1.2.1. Alergies, medical conditions

12.1.2.1.1. List of medications (Past and current)

12.1.2.2. Records of previous visits and procedures

12.1.2.2.1. Details, including duration of visit, physician seen and services required

12.1.3. Personal computers for physicians

12.1.3.1. They can use the computers to access up to date medical databases that document trends in diseases and provide the most up to date treatment options

12.2. Service Statistics

12.2.1. Segmentation of market into various categories

12.2.1.1. Age

12.2.1.2. Type of appointment (emergency, check up etc)

12.2.1.2.1. New node

12.2.1.3. Potential health risks calculated based on lifestyle e.g. smokers and heavy drinkers could be categorized as a higher risk for heart disease

12.2.1.4. Duration of visit can help us with more efficient bookings by balancing the load of physicians and decreasing wait times (increased patient efficiency)

12.2.1.5. Knowing our customers and their needs can allow for more effective direct marketing campaigns

12.2.1.6. We need to ensure our staffing levels are appropriate to the projected consumer demand

12.2.2. Peak service hours

12.3. Patient Relations

12.3.1. Customer service centre

12.3.1.1. Contacts patients via e-mail, phone, text or mail to remind and suggest upcoming appoitments

12.4. Revenue Model:

12.4.1. pharmacy(goods)

12.4.1.1. top selling medication brands

12.4.1.1.1. top selling equipment brand (for example walker)

12.4.2. clinic (services)

12.4.2.1. medical record

12.4.2.1.1. making sure we have information of the latest equipments available on market (possibility of upgrade)

12.5. value proposition

12.5.1. clininc

12.5.1.1. segmentation of our market

12.5.1.1.1. information on efficiency and quality of service

12.5.2. pharmacy

12.5.2.1. information for tracking inventory (for effecient inventory management to ensure our exceptional service) we want to mke sure we always are fully stocked

12.5.2.1.1. data that would track the list of medications a patient is taking and refills available to quickly fill their order ( it can also be delivered to their apartment)

12.5.2.2. for pricing the product we need information about our competition´s prices

13. Group 319

13.1. Personal data from employees

13.1.1. skill profile

13.2. employee info

13.2.1. job info

13.2.2. contract info

13.2.3. pay range

13.2.4. records of hours assigned/worked

13.2.5. contract details

13.2.6. rating classifications/employee bu different skill levels

13.2.6.1. CRM

13.2.6.1.1. Feedback and report

13.2.6.1.2. expectations/hopes/demands of students matched with their education profile

13.2.6.1.3. history of employment

13.2.6.2. employer companies

13.2.7. marketing

13.2.7.1. web site statistics

13.2.7.2. ratio of visits vs. employee hiring

13.2.7.3. referrals and how they get to us

13.2.7.4. past contract

13.2.7.4.1. get data from companaies

13.2.7.4.2. companies best experienced employee's profile

13.3. we could also ask our partner companies/employees contracts and data of employees finishing contact time

13.3.1. to acquire new customers

14. Group 320 GoodFoods

14.1. Since our company is based on a sales revenue model, in order to predict revenue and future customer demand to adjust the inventory levels accordingly and delight our customer, we need information about:

14.1.1. cx

14.1.1.1. - profile - price elasticity - average purchase volume

14.1.1.1.1. Data Collection

14.1.2. Supplier

14.1.2.1. -average delivery time - reliability of company's organic status - unit price per product

14.1.2.1.1. Data Collection

14.1.3. Inventory

14.1.3.1. - Inventory turnover - product demand

14.1.3.1.1. Data Collection

14.1.4. Competitors

14.1.4.1. We need information about market prices, in order to ensure consistency between set prices and value premium offered to customers.

14.1.4.1.1. Data collection

15. Group 315

15.1. Value proposition: To provide patients with the best quality of health-care service and to keep their information confidential on all levels.

15.1.1. Revenue based on having excelent custoemr service - loyal customer base

15.1.2. whether patients prefer quick services or detailed service

15.1.2.1. Collect survey for patients if they prefer fast service or quality service

15.1.2.2. Checkup vesus a detailed examination

15.1.2.3. Talk with customers face to face and understand what they are looking for when coming to the clinic

15.1.3. Secure Database

15.1.3.1. Patient information kept completely confidential - makes customers feel safe and comfortable

15.1.4. Supplier information: how long it takes to get prescriptions and what variety of prescription each supplier offers - new drugs and treatments available - give the patients the best drugs available

15.1.4.1. would need a database linked to suppliers

15.1.4.2. New node

15.1.4.3. Seasonal information: doctor will want more cold medicine and flu shots available during Winter when colds are more common - supplier will need to know ahead of time that demand will increase depending on season

15.1.5. Reminders about checkups and if yearly tests need to be done

15.1.5.1. Database up to date - email reminder or phone call to patient to remind them

15.1.6. Individual patient information - develop a strong personal relationship so that the customers feel comfortable

15.1.6.1. Use CRM - Operational Front Office: for secretarial purposes when the patient initially walks in the door- can update doctor before examination.

15.1.7. Find out what your customers think of the service

15.1.7.1. Customer Feedback - through word and observation

15.1.7.1.1. Monitor conversations in clinic - if patients seem impatient or frustrated with the service - not satisfied or vice versa

15.1.7.1.2. Surveys

15.1.7.1.3. Observed patients while in the office

15.1.7.1.4. Talking directly with patients - individual feedback

16. Group 314

16.1. Value Proposition

16.1.1. Figure out type of investments the customers are looking for [ie. long term/short term]

16.2. Revenue Model

16.2.1. Figure out the income bracket of majority of the potential investors

16.2.1.1. Emphasize this in the subscription form

16.2.2. Status of the economy [ie. fluctuations/good investments]

16.2.2.1. Do market research with the use of application/programs

16.2.3. Ideal fee and subscription structure

16.2.3.1. Analyze competitors strategies and approaches

17. Group 312: MoveIT

17.1. Value Proposition

17.1.1. How can we ensure that these values are instilled?

17.1.1.1. Costs

17.1.1.1.1. Supplier

17.1.1.2. How to manage time?

17.1.1.2.1. Best possible time management system

17.1.1.2.2. Should they get rid of their traditional paper based file system?

17.1.1.3. How to ensure safety?

17.1.1.3.1. What kind of skills/training/certification/public records do employees need to have?

17.1.1.4. How to track how well the value propositions are being fulfilled?

17.1.1.4.1. Customer feedback

17.2. Revenue Model

17.2.1. Raw Data

17.2.1.1. Sales Logs, Customer Database

17.2.1.1.1. When is our peak season?

17.2.2. How to maximise profits

17.2.2.1. Know who our target market is

17.2.2.1.1. Where are they located?

17.3. How to Create

17.3.1. Take all data and analyze

17.3.1.1. find best method to implement

18. Group 311 Good Foods

18.1. value proposition

18.1.1. customer feedback

18.1.1.1. databases with shopping items and quantity

18.1.2. cutomers surveys on satusfaction and experience with the store and employees

18.1.3. market research

18.1.3.1. target statistics

18.1.3.1.1. advertisement

18.1.4. information on tracking systems and info on suppliers for better logistics to ensure quick and prompt delivery

18.1.5. inventory turnover ratio to observe how long food stays in the shelf in order to order new shipments of the good

18.1.5.1. New node

18.2. revenue model

18.2.1. database for all purchases. including costs and quantities

18.2.1.1. see which products are selling well and which are not in order to discontinue the ones that are not creating profits

18.2.1.2. demand and profit for each product

18.2.1.3. predict future trends

18.2.2. perform cost analysis and find the nonvalue added costs in order to remove them and minimize costs

19. Group 308

19.1. Revenue Model

19.1.1. Target Marketing

19.1.1.1. Advertising to focused markets, focusing on certain aspects, maybe getting access to consumer groups email addresses through some sort of loyalty group on the internet

19.1.2. Mass Marketing

19.1.2.1. Advertising across the entire market, broad focus, in public areas. Consistent brand image across the etnire marketing scheme

19.1.3. Sales Revenue Model

19.1.3.1. Revenue will be focused across the sales of individual products, no other revenue will be coming in. The sales can come in through online or through retail

19.1.4. One to One Marketing

19.1.4.1. Maybe creating a loyalty program and allow us to understand what the individuals are buying, and infleuncing them to buy other products, if they haven't been to a store for a long time, maybe offer incentives such as discounts to ask them to come back again to the store.

19.1.5. Advertising Revenue

19.1.5.1. Offering featured products, increasing revenue through advertising or even affiliate revneeue model, where the product of the featuared product gives us revenue based on how many we sell, so more aggressive marketing on top of the margins already. Like a commission based system

19.1.6. Affiliate Revenue Model

19.1.6.1. Referring to another shop, and getting a revenue based on that if we don't have the product. Could loose customers but we dont have that product in the first place, our loss could be negligible. Just an idea

19.2. Value Proposition

19.2.1. Customer feedback

19.2.1.1. - Review comment cards - know what they want and need - evaluate what is valuable to them - Try to predict demand through pre orders online

19.2.1.2. Monitor online conversations - why customers choose to buy our goods; how we can keep them - why customers do not use our products and how we can attract them

19.2.2. Market Research

19.2.2.1. Segment market according to psychographics, allowing us to predict how they will respond to a given set of marketing tactics. For example: teenagers who are in school: how they will respond to organically grown foods

19.2.2.2. Secondary research - online surveys that have already been conducted - Look at competitor's websites such as superstore or walmart, blogs, and see what their strategies are

19.2.2.3. Internal Data - Data from customer purchases - Review & predict trends

19.2.2.4. Price of competitors - how we can justify our prices - How we can justify VALUE that our prices may bring to customers

19.2.3. Target the right market

19.2.3.1. Segment market

19.2.3.2. analyze how profitable each segment is

19.2.3.3. Differentiate and position 'organic foods' from its competitors. This will enable us to target a particular market

19.2.3.4. Information about the needs of customers, if their needs align with our strategies

19.3. New node

20. Group 309 - MoveIT

20.1. Value Proposition

20.1.1. To provide superior quality and security while maximizing profit

20.1.1.1. Info

20.1.1.1.1. What is the age range of our current customer base? What percentage of customers are immigrants? How profitable are each of our target segments? What is the peak season? How many customers are in that season? What packaging do we need to protect a customers objects? How much are these wrappings? Do we need different resources in the winter/summer (better tires/insulated packing)?

20.1.1.2. Data

20.1.1.2.1. Profit per transaction Price of customized packaging

20.2. Revenue Model

20.2.1. Data

20.2.1.1. Sales per month Season fluctuations Number of employees Number of trucks

20.2.2. Info

20.2.2.1. How many sales were from referrals? How did they find out about our service? Know competitors pricing How many workers are needed? How many trucks are needed?

21. Group 310 - CityWorkforce

21.1. Competitors' Data to better compete and know market situations

21.1.1. Linkeedin

21.1.1.1. Join fee

21.1.1.2. their strengths and weaknesses

21.2. Data collected through online submission and resume evaluation

21.3. Value Proposition: Offing the greatest number of quality short term employees connected to the greatest number of employers. Expanding this with multiple matching algorithms and a remote work capability to expand the network

21.4. Revenue from Connecting Employees to Employers

21.4.1. Info about Employee

21.4.1.1. Skills and preferences of potential employees

21.4.1.2. Personality of potential employees to better match the jobs

21.4.1.3. Rating of the employee (by past employers)

21.4.1.4. How much they're willing to work

21.4.1.5. Wage requirements

21.4.2. Info about Employer

21.4.2.1. How many employees are demanded

21.4.2.2. What skills and qualifications they're looking for

21.4.2.3. What personality types are the best match for that work environment

21.4.2.4. Rating of the employer (by past employees)

21.4.2.5. What they're willing to pay

21.4.2.6. Employment Period

21.4.2.7. Weight and binding constraints for skills, experience, personality. Could be a rating by category.

22. Group 304-VAnalyst

22.1. Value Proposition: To provide "Simple Financial Help" in order to grow our customer's wealth while planning for their future

22.1.1. Thourough Product information

22.1.1.1. Brochures

22.1.2. Financial Policy information

22.1.3. Customer need identifier

22.1.4. our competitors

22.1.4.1. Their market offering

22.1.4.2. Prices

22.1.4.3. Targeted customers

22.1.4.4. New node

22.1.5. Market knowledge

22.1.6. Customization

22.1.6.1. Via Customer's demographic etc.

22.1.7. Appropriate customer loyalty incentives

22.1.8. Way of keeping track of clients, and organizing them

22.1.8.1. MIS technology

22.1.8.1.1. CRM ie. Talisma, Akcelerant

22.1.8.1.2. Client ID + Member card

22.2. Revenue Model

22.2.1. Commission based on returns

22.2.1.1. need to determine a measure of performance

22.2.2. Decide on fee structure

22.2.2.1. Through research of competitors

23. Group 303 - VanRealty

23.1. Value Proposition

23.1.1. What's the best way to exceed customer's expectations?provide best customer satisfaction?

23.1.1.1. preferencial data(what they like)

23.1.1.2. How do we get it?

23.1.1.2.1. developing client relationship through personal conversation, meetings

23.1.1.3. knowing how competition is doing and how we are going to exceed.

23.2. Revenue Model

23.2.1. Transaction fees

23.2.1.1. selling our service helping people buying it