Scandinavian Airlines

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Scandinavian Airlines by Mind Map: Scandinavian Airlines

1. Transport operators

1.1. Transport to/from airport

2. External

2.1. Competitors

2.1.1. Medium/upper class airlines

2.1.2. Low cost airlines

2.1.3. Different competitive sirlines based on continent

2.1.4. Competitors based on route doiminance

2.1.5. Other transport companies (e.g. train or bus)

2.2. Customers

2.2.1. Leisure travellers

2.2.2. Business travellers

2.2.3. Corporate companies

2.2.4. Cargo operation customers (e.g. post)

3. Internal

3.1. Products

3.1.1. Euro bonus card

3.1.2. Flights

3.1.2.1. In-flight services

3.1.3. Cargo

3.2. Services

3.2.1. Ticketing

3.2.2. Ticket classes

3.2.3. SAS website

3.2.4. New Nordic Food Manifesto

4. Institutions

4.1. Travel agents

4.1.1. Booking platforms

4.1.1.1. Metasearchers (e.g. Skyscanner)

4.2. Insurance companies

4.3. Swedavia

4.3.1. Ground handling services

4.4. Aircraft companies (e.g. Airbus)

4.4.1. Engineers & mechanics

4.5. Hotels ("First", "Radisson Blu")

4.6. Airport lounges (incl. food & amenities)

4.7. Star Alliance

5. Unions

5.1. Labour laws

6. Politics

6.1. Flight regulations

6.2. Oil prices

6.3. Trade regulations

6.4. Environmental regulations