Design Process

1. Framing

1.1. 1. Concept

1.1.1. Generate ideas

1.1.2. Creative brief

1.1.3. Market research

1.2. 2. Story

1.2.1. Storyboard

1.2.2. Framework

1.3. 3. Design

1.3.1. Final copy

1.3.2. Subject matter experts

1.3.3. Multimedia plan

1.3.4. Storyboards

1.3.5. External partners

1.3.5.1. Project plan

1.3.5.2. Project management

2. Building

2.1. 4. Illustration

2.1.1. Color palette

2.1.2. Iconography

2.1.3. Asset coordination

2.1.4. Custom illustrations

2.1.5. Illustration library

2.2. 5. Motion

2.2.1. Graphic design

2.2.2. Scene development

2.2.3. Motion design

2.2.4. Animation files

2.2.5. Visual effects

2.2.6. Audio effects

2.3. 6. Production

2.3.1. Sequencing

2.3.2. Live action compilation

2.3.3. Animation compilation

2.3.4. Details: illustration, motion, audio

2.3.5. Final rendering

2.3.6. Review process page

2.4. 7. Testing & Feedback

2.4.1. Pre-launch

2.4.2. Post-launch