ARRR! Mobile

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ARRR! Mobile by Mind Map: ARRR! Mobile

1. problem

1.1. We pay for things we don't use

1.1.1. text messaging

1.1.2. Phonecalls

1.1.3. We only use data!

1.2. Frustration

1.2.1. Limitations

1.2.2. Packages

1.2.3. Lack of transparency

1.3. WiFi vs. Mobile

1.3.1. Which problem do we solve?

1.3.2. When there's no WiFi, where do I get my internet

2. solution

2.1. Data everywhere, all the time

2.1.1. limited

2.1.2. unlimited

2.1.3. or: Interaction everywhere, all the time

2.2. Ask the customers

2.2.1. ask around the room

2.2.2. what do customers want for mobile data

2.2.3. New node

2.3. Ideas

2.3.1. Get back the money for what you didn't use

2.3.1.1. You used 15 out of 20 euros

2.3.1.2. Get back 5 euros (as a coupon or physically)

2.3.1.3. OR share that 5 euros with someone else.

2.3.2. What do we like?

2.3.2.1. honest prices

2.3.2.2. no hassle

2.3.2.2.1. only relevant options

2.3.2.2.2. the right amount options

2.3.2.3. crystal clear, transparency

2.3.2.4. customer focused

2.3.2.5. think ARRR

2.3.2.5.1. think like a pirate

2.3.2.6. social

2.3.2.6.1. interactive

2.3.2.6.2. connect with your people

2.3.2.7. be reasonable

2.3.2.8. share the wealth

2.3.2.8.1. share the bandwith

2.3.2.9. unlimited sim-cards

2.3.2.10. no packages

2.3.2.10.1. pay as you go

2.3.2.11. It's all data

2.3.2.12. Understand it instantly

2.3.2.12.1. New node

3. Investors

3.1. "I didn't understand the difference between sim-only and normal contract. Complicated"

3.2. "You're very optimistic about the cost of marketing, the cost of it all!"

3.3. "Find proof of that people think that this is a real solution to a real problem."

3.4. "Give me an estimation of the auction value"

3.5. Think Linux

3.5.1. Open Source

3.5.2. Create a pre-auction

3.5.3. Students, friends, family, etc.

3.5.4. Build an audience and investors will come

3.6. What investors want to know

3.6.1. Business domain

3.6.1.1. ARRR

3.6.1.1.1. Bestaansrecht

3.6.1.2. Customer

3.6.1.2.1. Customer value

3.6.1.3. Competitors

3.6.1.3.1. You've got moving competitors, they've got money to move.

3.6.2. Business Case

3.6.2.1. Goals / targets

3.6.2.2. Strategy

3.6.2.3. Conditions

3.6.2.3.1. What do you need to execute your strategy

3.6.2.3.2. What does it cost?

3.6.2.4. Finance needs

3.6.2.5. What's YOUR value in this?

3.6.2.6. Proposition

3.6.2.6.1. What do you need from me?

3.6.2.6.2. What is the ROI?

4. Story

4.1. Vincent van Leeuwen

4.1.1. We might need prepaid calling next to limitless internet

4.1.2. how much do we need

4.1.2.1. for a frequency

4.1.2.2. for a sattelite

4.1.3. Gamechanger

4.1.4. Talk to Youp van 't Hek

4.1.4.1. as ambassador

4.1.5. Examples

4.1.5.1. Route mobiel vs. ANWB

4.1.5.2. Tango vs. Shell, Texaco, etc.

4.1.5.3. Bank simple

4.1.6. Be Robin Hood

4.1.6.1. Bij alle TV programma's

4.1.6.2. Ask some questions

4.1.6.2.1. What's wrong with your current provider?

4.1.6.2.2. Donate

4.1.6.3. This way you validate unrest / frustration

4.2. Pauline Schule

4.2.1. Sympathy

4.2.1.1. The people vs big corporations

4.2.1.2. We represent the customer (at the auction)

4.2.2. Authenticity

4.2.3. What can an individual do?

4.2.4. We all need love & attention

4.2.5. Tease the sense of longing

4.2.6. Durable provider (MVO)

4.2.7. Countdown

4.2.7.1. Something like kickstarter?

4.2.8. Examples

4.2.8.1. "Happy Energy" - Wubbo (Ockels)

4.2.8.2. The zero point field

5. Situation

5.1. mobile business

5.1.1. Structure

5.1.1.1. MO

5.1.1.1.1. Mobile Operator (owner of the network)

5.1.1.2. MVNE

5.1.1.2.1. Mobile Virtual Network Enabler (network operator)

5.1.1.2.2. Narrowminds, Elephant Talk, 6G, Aspider

5.1.1.3. MVNO

5.1.1.3.1. Mobile Virtual Network Operator (branding, adding supplemental value)

5.1.1.3.2. AH, Hollands Nieuwe, Simpel, Ben, Kruidvat

5.1.1.4. Consumer

5.1.1.4.1. The victim of all above system's businessbullshit

5.1.2. examples

5.1.2.1. Blyk

5.1.2.2. Giffgaff

5.1.2.3. Mobile Vikings

5.2. auction

5.2.1. We'll need billions of dollars

5.2.1.1. And then infrastructure and marketing and everything

5.2.2. Big competition

5.2.2.1. Ziggo / UPC

5.2.2.2. Tele2

5.2.2.2.1. They might have a direct contract with T-mobile already

5.3. audience

5.3.1. 51% Dutch mobile web consumers

5.3.1.1. 75% Youth

5.3.1.2. 50% raise over previous year

5.3.2. 6,5MM mobile internet users

5.3.2.1. average 150MB/month (1000 TB total)

6. Nieke Hummel & Hans Eilering

6.1. Jullie willen een blue ocean creëren

6.2. Ik kan nu toch ook ongelimiteerd internet afsluiten bij Vodafone?

6.2.1. Niet dus, alleen voor heel veel geld.

6.3. OCCUPY TELCO

6.3.1. "We richten onze eigen provider op"

6.3.1.1. Een nieuwe vorm van telcobusiness eigentijdse telco

6.3.1.2. Het hebben van toegang tot mobiele data is een grondrecht

6.3.2. Faciliteer jongeren hun eigen telco op te richten

6.3.3. We willen mensen bereiken, aan ons binden

6.3.4. doneer 100 euro

6.3.5. En je hebt een beweging vijf jaar lang achter je staan

6.3.6. richt je op jongeren en haal 100 miljoen euro op

6.3.6.1. Samen slaan we een deuk in het pak telcoboter!

6.3.7. Data vs Water

6.3.8. Hoe bereik je ze

6.4. We gaan er vanuit dat het mogelijk is om die nieuwe positie te claimen naast de big 3.

6.4.1. De ether is een schaars goed, dus heel veel geld waard.

6.5. De oude bron van inkomsten verdwijnt (tikken & SMS), waardoor de druk om te veranderen stijgt

6.5.1. VOIP als alternatief voor gewoon bellen

6.5.2. Whatsapp als vervanger van SMS

6.6. Waar gaan we onze investering aan terugverdienen?

6.6.1. Een GB kost in principe 1 euro

6.6.2. New node

6.7. Beginnen met vragen

6.7.1. Youth Marketeers

6.7.1.1. Jeugddatabase waar snel antwoorden uitkomen

6.7.2. Kijk naar het medialandschap

6.7.2.1. 538

6.7.2.2. Vindt partners met overlappende doelgroep

6.7.2.3. Grenzen vervagen

7. Doelgroep

7.1. Datagebruikers

7.1.1. Jeugd

8. OCCUPY TELCO!