Business Project: 100 smiles of Odisee
by Wigas Singh
1. Brochure
1.1. Infinity fold
1.1.1. With info gathered from the research
1.1.2. Photos of students, facilities, etc
1.1.3. The story of a former student and his/her experience
1.1.4. Answers on most-asked questions of new students
1.1.5. The benefits of studying abroad
2. Poster
2.1. Mosaic (with 100 faces making the O of Odisee)
2.2. Quote: “When travelling there is one thing that one realizes quite fast: a smile can change everything. It can open doors and the hearts of other people whose culture you do not even know. A smile is the most international language that everyone knows.”~Clemens Sehi We could mention this or use it as a narrative for our campaign.
3. Other Ideas for the Video
3.1. Start the video with the quote, the video continues with students sharing personal experiences with how a smile changed their day that was dull and boring into
3.2. Starting with the smile quote again, the video features quotes from the research, while a narrator says facts about smiles, and shows students, professors, and staff smiling while counting up to 100 smiles.
3.3. We could base the whole video on how a smile might be different in many
3.4. Combine smile and the meaning of Odisee which is "epic journey". The video will end with "Your Epic Journey Starts Here" and then the Odisee logo will appear as the closing scene.
4. Video
4.1. 100 shades of Odisee: people, building,...=> everything. But focus on BBM course
4.2. Fast-paced, quick cuts, narrator
4.3. one-shoot
4.4. Fast sequel of different students with different nationalities that anwser on 'Why' they chose Odisee.
4.5. The importance of studying abroad and working in an diverse environment. Can be showed by seeing confident and happy students of Odisee.
4.6. As 40 years ago, the computer was something that needed to be included in the curriculum of academic and professional studies, in this way diversity and knowledge of cultures is becoming more important (--> new stress point)
4.7. What does Odisee offer to students! Leadership, communication skilles, cross-cultural awareness (field research)
4.8. Quotes of students that we have gathered of Odisee students (Desk research)
4.9. At the of the video, the logo of Odisee will turn into a smile
4.10. Epic journey
5. Type of campaign:
5.1. Story-telling
5.1.1. Motivation is the drive