1. Sustainability
1.1. Autonomy
1.2. Participation
1.3. Sharing
1.4. Transformation
2. Ethical issues
2.1. Standards of Consumer protection
2.2. Exporting Consumerism
2.3. Increasing Cultral homogenisation
2.4. Lower income consumers
2.5. Developing countries
2.6. Geographical segregation
3. International Marketing
3.1. Branding
3.1.1. Identity
3.1.2. Reputation
3.1.3. Equity
3.1.4. Content
3.1.5. Logo
3.1.6. Packaging
3.1.7. Brand architecture & Naming
3.1.7.1. Objectives
3.1.7.2. Creation
3.1.7.3. Evaluation
3.1.7.4. Choice
3.1.7.5. Registration
3.2. Global marketplace
3.2.1. Macro Environment
3.2.1.1. Social considerations
3.2.1.2. Technological considerations
3.2.1.3. political & Legal considerations
3.2.1.4. Ethical Considerations
3.2.2. Micro Environment
3.2.2.1. Market size and growth rate
3.2.2.2. Competition
3.2.2.3. Costs
3.2.2.4. Profit Potential
3.2.2.5. Market access
3.3. Entering & Operating
3.3.1. Entry
3.3.1.1. Indirect exporting
3.3.1.2. Direct exporting
3.3.1.3. Joint ventures
3.3.1.4. Strategic alliances
3.3.1.5. Global strategic partnership
3.3.2. Operating
3.3.2.1. Licensing
3.3.2.2. Franchising
3.3.2.3. Contract manufacturing
3.3.2.4. Management contracting
3.3.2.5. Direct investments
4. Competing in a global trade environment.
4.1. Direct industry competitors
4.2. Suppliers
4.3. Buyers
4.4. Potential Competitors
4.5. Substitute goods and services
5. Economic & Financial flaws
5.1. Transfer pricing
5.2. Exchange rate
5.3. The foreign exchange market
6. Financial regulations
6.1. IFRS & IASB
6.1.1. Standards
6.1.2. Developing Standards
6.1.2.1. Agenda Consultation
6.1.2.2. Research program
6.1.2.3. Standards development
6.1.2.4. Implementation
6.1.3. Financial reporting
6.1.4. Profiles
6.1.4.1. Commitment