1. Mission 16 [Easy to Digest Product]
1.1. Decide how I want to split up the information in my product so that it is easy to digest for my customers
1.2. Create an outline for each section
2. Mission 17 [Product Set Up]
2.1. Select the platform you will use to create your product and learn how to set it up
2.1.1. eBook
2.1.1.1. Word to PDF
2.1.1.1.1. eBook Creation | eBookCake - http://ebookcake.com/
2.1.2. Membership Site
2.1.2.1. Membership site tool | Kajabi - http://www.kajabiapp.com/
2.1.3. Video and/or Audio
2.1.3.1. Membership site tool | Kajabi - http://www.kajabiapp.com/
2.1.4. Teleseminars
2.1.4.1. Teleseminar tool | Instant Teleseminar http://instantteleseminar.com/
2.1.5. Webinars
2.1.5.1. Webinar tool | Meeting Burner http://meetingburner.com/
2.1.6. Combination of these
2.1.6.1. Platform that handles Video, eBook, Audio, Membership | Kajabi - http://www.kajabiapp.com/
3. Mission 18 [Create Content]
3.1. Write, video shoot or speak your content and then upload it to the respective platform
4. Mission 19 [Create a Funnel]
4.1. Easiest way to create a funnel
4.1.1. Ready to build a real online business
4.1.1.1. Membership site tool | Kajabi - http://www.kajabiapp.com/
4.1.2. Fast and dirty way to test an idea
4.1.2.1. Unbounce - http://unbounce.com/
4.2. Create a web page for people to land on when first being introduced to you or your product
4.2.1. This page optimally has an area where the site visitor can capture an email and receive a cool PDF or access to a video
4.3. When using Kajabi you'll need to set up an email list collection system
4.3.1. Email List system | AWeber - http://www.aweber.com/
4.3.2. Email List system | Mail Chimp - http://mailchimp.com/
5. Mission 20 [Study Types of Funnels]
5.1. Send traffic straight to Sales Page
5.2. Lead Capture page
5.2.1. giveaway a free piece of content
5.3. Free content and then site visitor is able to buy full product via sales page
5.4. Multiple events you create that people want join your mailing list, but can not yet buy your product and then eventually you "open the virtual doors" to sell your product
6. Mission 21 [Mapping My Funnel]
6.1. Map out how I want to lay out my product launch process
6.1.1. Mind Mapping tool | Mind Meister http://www.mindmeister.com/
7. Mission 22 [Funnel Events]
7.1. What valuable content will I add into each section of my funnel process?
8. Mission 23 [Funnel Squeeze Page]
8.1. What will the text be on the first page my site visitors land on in my funnel process?
8.2. What content will I give away in exchange for their email on that first squeeze page?
9. Mission 24 [Funnel Sales Page]
9.1. What will the text be on product sales page?
9.2. What worked with my competitors? (Did they have a video, pricing, bonuses)
10. Mission 25 [Branding]
10.1. Tweak my funnel and sales pages so that they look clean and deliver a clear message
10.2. Create a logo
10.2.1. Logo design | 99 Designs http://99designs.com/
11. Mission 26 [Funnel Integration]
11.1. Integrate all your tools together to create a streamlines experience for your site visitors and customers
11.2. Using Kajabi is the easiest non technical way to integrate different contently types and funnel processes
12. Mission 27 [Funnel Testing]
12.1. Test everything
12.2. Make sure I didn't miss anything in the site visitor experience
12.2.1. For example, Did I create a Thank you Page?
13. Mission 28 [Get Traffic]
13.1. Building it DOESN'T mean they will come
13.2. Find partners
13.3. Participate and be active in forums
13.4. Optimize my blog utilizing keyword research
13.5. Create videos based on keyword research
13.6. Set up advertising campaigns in Google Adwords and Facebook
14. Mission 29 [First Customer Impression]
14.1. How will I interact with my customers?
14.2. What is my customer service system?
14.3. Have I thanked my customers for purchasing my product?
14.4. Have I gotten feedback from my customers of their purchasing experience?
15. Mission 30 [Fresh Content and Community]
15.1. Consistently upload fresh quality content
15.2. Build a loyal community - focus on that 1st core 1000 fans
15.3. Be a part of my community
16. Mission 1 [Find my Niche]
16.1. what am I already good at and have experience in?
16.2. what would I love to make my business about?
16.3. everything I am really interested in? [tv shows, bands causes, clubs]
16.4. what themes do I see in the answers?
17. Mission 2-6 [Keyword Research and Product Analyzation]
17.1. Use the Google External Keyword Tool to discover search volume for my niche
17.1.1. create a list of 10 keywords
17.2. Market research
17.2.1. search competitor sites
17.2.1.1. review pricing
17.2.1.2. review marketing
17.2.1.3. review site presence
17.2.1.4. review advertising
17.2.1.5. solution they provide
17.2.1.6. what are the common themes among the competitor sites
17.2.1.7. analyze sales pages
17.3. Repeat this mission 5 times
18. Mission 7 [Niche Conclusion & Decision]
18.1. Do Mission 2 five times to compare niche performance
18.2. Ask myself
18.2.1. What is the market potential? (how many people can I reach)
18.2.2. What is the partnership potential?
18.2.3. How can I stand out from your competitors?
18.2.4. What is the income potential? (how much money can I make)
18.3. Select the niche I'll move forward with
19. Mission 8 [Content Research]
19.1. Research forums, blogs and articles in my niche
19.2. Ask myself what problems and/or challenges does my market face?
19.3. Ask myself what solution is my market looking for?
20. Mission 9 [Ask my Potential Customers]
20.1. Survey my customers to find out what they are looking for and ready to buy
21. Mission 10 [Review Sales Pages]
21.1. Research 5 more products in the competitive space
21.2. What is my experience viewing competitor sales pages? (do they make me want to buy)
21.3. What works on competitor sales pages?
21.4. What doesn't work on competitor sales pages?
21.5. Make a bullet point list of pros and cons across all 10 sales pages which includes products found in the product analyzation mission
22. Mission 11-13 [Review Competitor Product]
22.1. Buy three competitor products that seemed to be the most promising
22.2. Review the product thoroughly
22.2.1. In what format was it delivered? (ebook, audio, video files, membership site)
22.2.2. How was the sales process?
22.2.3. Was the follow up email sequence after purchase valuable?
22.2.4. How is the content quality?
22.2.5. How is the presentation?
22.2.6. Make a list of the pros and cons
23. Mission 14 [Product Outline]
23.1. Create a mindmap laying out the break down of your product
23.1.1. mindmeister.com is a great mind mapping tool
23.2. Gather all the research information I put together and review it at once; keyword, forum, blog, article, competitive, market, product and sales page research
23.3. Outline my introduction
23.3.1. What topics will I cover in my product?
23.3.2. What problem am I solving?
23.4. Outline my credentials
23.4.1. How can I relate to my audience
23.4.2. What is my personal experience with the problem I am solving?
23.5. Outline my solutions
23.5.1. What solutions am I providing and what result will be achieved?
23.6. Outline my summary
23.6.1. Create an overview of the last three things I outlined
23.7. Outline my closing remarks
23.7.1. How can I encourage?
23.7.2. How can I confirm confidence my product is the way to achieve what my market is looking for?
23.7.3. What bonus can I offer?
23.7.4. What testimonials do I have?