CIPR Scotland Social in the City

A selection of ideas, topics and discussion points for Social in the City in Scotland.

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CIPR Scotland Social in the City by Mind Map: CIPR Scotland Social in the City

1. City & Venue

1.1. Towns/Cities

1.1.1. Edinburgh

1.1.1.1. Virgin Money Lounge St Andrews Square

1.1.1.2. Bond No.9

1.1.1.3. Leith Agency Boat

1.1.2. Aberdeen

1.1.3. Glasgow

1.1.3.1. Lansdowne http://www.lansdownebar.co.uk/lansdowne-bar/home/the-lansdowne-bar-and-kitchen.html

1.2. What makes a good venue

1.2.1. Noise

1.2.1.1. Needs to separate from the bar

1.2.1.2. Need to close area off

1.2.2. Drinks

1.2.2.1. Good bar area

1.2.2.2. Available beforehand

2. Possible Event Themes

2.1. Mobile

2.1.1. QR Codes

2.1.1.1. Possibly JAW redo event from Glasgow

2.1.2. App development

2.1.3. Future trends

2.1.3.1. Visual recognition with mobile acuity

2.1.3.2. Blippr

2.1.4. Building it into campaigns

2.1.5. Games

2.1.6. Location based networks

2.1.7. Operating systems

2.1.7.1. Android Special

2.1.7.2. IoS

2.1.8. Working with tablets

2.2. SEO

2.2.1. Introduction to SEO

2.2.2. SEO for PR's

2.2.3. Semantic web

2.2.4. Using press releases online

2.3. Website Design

2.3.1. Introducing HTML5

2.3.2. Semantic Web

2.3.3. Basics of HTML

2.3.4. What makes a great website

2.4. Monitoring & analytics

2.4.1. Introduction to Google Analytics

2.4.2. Looking at Social Signals

2.4.3. Researching social networks

2.4.4. Measuring Social Media

2.5. Theory/Big Ideas/Out There

2.5.1. Semantic Web

2.5.2. Crowd psychology and the web

2.5.2.1. Possibly Joe Walton

2.5.3. Gamification

2.6. Management

2.6.1. Managing Upwards

2.6.1.1. Budgetting in SM

2.6.1.2. Sourcing expectations

2.6.1.3. Setting expectations

2.6.2. Managing Teams

2.6.2.1. Tools

2.6.2.2. Strategy

2.6.2.3. Personalities

2.7. Content Formats

2.7.1. Audio

2.7.1.1. How to record a podcast

2.7.1.2. Audioboo/Sound Cloud

2.7.1.3. Building an audience

2.7.1.4. How to create a voice for radio

2.7.1.5. How to interview for radio

2.7.1.6. How to structure a podcast

2.7.1.7. The Scottish podcast scene

2.7.2. Video

2.7.2.1. Case study

2.7.2.2. Seeding video

2.7.2.3. Getting the most out of YouTube

2.7.2.4. YouTube alternatives

2.7.3. Images

2.7.3.1. Getting the most out of your photos

2.7.3.1.1. Slideshows

2.7.3.1.2. Tagging

2.7.3.1.3. Optimising

2.7.3.1.4. Basics of photoshop

2.7.3.2. Infoposters/Infographics

2.7.3.3. Copyright and the web

2.7.3.4. Pinterest

2.8. PR Functions

2.8.1. Issue Management

2.8.1.1. Dealing with negative blog posts

2.8.1.2. TripAdvisor Advice

2.8.1.3. Maintaining Engagement

2.8.2. Crisis Management

2.8.2.1. Braehead

2.8.2.1.1. Scott Douglas

2.8.3. internal communications

2.8.3.1. Yammer

2.8.3.2. Collaboration Tools

2.8.4. Promoting Events

2.8.5. Competitions & sweekstakes

2.9. Platforms

2.9.1. Twitter Specials

2.9.1.1. How to get your client to tweet

2.9.1.2. Case study

2.9.1.3. Optimising

2.9.1.4. Guide to twitter apps

2.9.2. Blogging

2.9.2.1. Wordpress: Platform how to

2.9.2.2. Tumbl: platform how to

2.9.2.3. Case study B2B

2.9.2.4. Case study consumer

2.9.3. Google Special

2.9.3.1. Maps

2.9.3.2. G+

2.9.3.3. Google Reader

2.9.4. Facebook Special

2.9.4.1. How to set up an optimised page

2.9.4.2. Managing a collaborative FB

2.9.4.3. Building your following

2.9.4.4. A guide to EDGE Rank

2.9.4.5. Creating a great page

2.9.5. Audioboo/Soundcloud

2.9.6. YouTube Special

2.9.6.1. How to set up

2.9.6.2. Optimising YouTube

2.9.6.3. Seeding content

2.9.6.4. The Viral Myth

2.9.6.5. As a social network

2.9.7. Pinterest

2.9.8. Instagram

2.10. Social Media Management

2.10.1. Tools overview

2.10.2. Group working

2.10.3. Share or control

2.11. PR Sectors

2.11.1. SM and Consumers Campaigns

2.11.2. SM and B2B

2.11.3. Public Affairs

2.11.3.1. Web aware MP/MSPs

2.11.3.2. Political groups on SM

2.11.4. Public Sector

2.12. Voluntary Sector

3. Promotion

3.1. LinkedIn

3.1.1. Discussion for each series or event

3.1.2. Event Listings

3.1.3. Encourage sharing in stream

3.2. Online

3.2.1. Twitter

3.2.1.1. Mentions

3.2.1.2. Ask questions in advance

3.2.1.3. Follow up afterwards

3.2.2. Facebook

3.2.3. Eventbrite

3.2.3.1. Tagging

3.2.4. CIPR Scotland blog in advance

3.2.5. CIPR The Conversation

3.3. Offers

3.3.1. Incentive to social-sell - three affiliates sign up then get a future ticket for free

3.4. CIPR point person in larger agencies

3.4.1. Put up a poster on noticeboard

3.4.2. Send email to colleagues

3.4.3. Use internal message board

3.4.4. Use larger agency intranet

4. Say Hello if you have added something

4.1. Joe Walton @babbleoftongues - Real PR

5. Post-event

5.1. Feedback

5.1.1. Survey Monkey

5.1.2. Audioboo

5.2. Blog post on CIPR Scotland blog

5.2.1. Will speakers prefer to post on their own sites

5.2.2. Can we offer link back from CIPR Scotland blog

5.2.2.1. Should we make them a user

5.3. Interviews and video

5.3.1. Should we ask to record for watching later

5.3.1.1. Reasons we should

5.3.1.2. Reasons we shouldn't

5.3.2. Ways to capture

5.4. Objectives

5.4.1. Encourage future participation

5.4.2. Provide added value for participants

5.4.3. Encourage membership to CIPR

5.4.3.1. Follow up email to non-member with info on CIPR

5.4.3.2. Details at the event